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Environmental Paper

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Environmental Factors Ashley Thompson
MKT 421/BSAW13JXW8
July 9th, 2012
Instructor: Anissa Upshaw
Utilizing Online Social Networking Sites Paper The subjects in this paper will revolve around Apple Inc the corporation. Apple Inc has been in business for several years, and has expanded their business from domestic to global in just a few months. The company sells to countries all around the world and their products are well known in many countries. The first subject will cover information on environmental factors that affect global and domestic marketing decisions. The second subject will analyze the influence of global economic interdependence also the effect of trade practices and agreements. The third subject will cover the importance of demographics and physical infrastructure; also this section will analyze the influence of cultural differences. The fourth subject will cover the importance of social responsibility and ethics versus legal obligations. The fifth subject will analyze the effect of political systems and the influence of international relations; also the Foreign Corrupt Practices Act of 1977 will be analyzed, also the influence of local, national, and international legislation will be analyzed. The final subject will cover the effect of technology.
Environmental Factors Every company has environmental factors that affect their global and domestic decision making. The Apple store has three environmental factors that affect their global and domestic decision making. The first environmental factor is technological, the second is competitive, and the third is social. The three factors are important and can be maintained so the company can gain success. The first factor technological factors affect decision making in terms of coming up with new unused products or ideas for improvements on existing products. The second factor competitiveness affects decision making in terms of companies around the world producing the same products, this affects both global and domestic marketing decisions. The final factor is social this affect decision making in terms of being knowledgeable for all customers knowing their values and expectations is what is expected from customers; this could affect the decision making process for both globally and domestically.
Global Economics and Trade Practices The influence of global economic interdependence is a good idea for any company. Global interdependence is when all countries rely on each other to some degree, which to me is needed especially in large corporations like Apple Inc. Global economic interdependence is essential to the Apple Inc store in terms of finding new exciting ways to improve and reach out to others for idea support. The effect of trade practices and agreements are simply explained; the first effect is having to make agreements and trades only with certain companies. The second effect is only having so many companies to trade and sell with, this limits cliental. The final effect has to make agreements with other companies, but the companies have to be in the same line of work or at least selling the same kinds of products to get into a trade with the company.
Demographics, Physical Infrastructure, and Influence of Cultural Differences The importance of demographics is simply explained; the more people who know about the Apple store the more profits come into the company. Demographics are the people in which the company is targeting, the Apple store targets young and older crowds with their new technology. Physical infrastructure basically is active components, devices, and hardware that connect, and manage communication as well as security. Physical infrastructure in any company is important is makes sure that no security breaches happen; also it helps secure data and confidential information. Cultural differences come into play at any company, staff members can be different cultures as well as customers being served. The importance of cultural allows the company to reach out to not only one cultural but many cultural, which allows their product to stay at stage three in the product life cycle.
Social Responsibility and Ethics versus Legal Obligations Social responsibility and ethics are extremely important in any company. Legal obligations are just as important in order for the company to stay in business. Social responsibility and ethics as well as legal obligations are three things a company should secure before opening a business. The importance of social responsibility is to make the society understand what products the company is selling and allow the customers to connect with the company personally. Ethics are important in terms of people having different views, a company should hire within their ethic beliefs so that the company can be influenced by the same kind of minds. The three factors mentioned here are all important and one does not outweigh the other in any way.
Political Systems, International Relations, and the Foreign Corrupt Practices Act Political systems can effect marketing in terms of how different countries are ran, for example countries that have no leaders will be easily sold to, but states who have only one head leader will be harder to sell to. The political systems can be worked around but effect how some countries buy and sell products. When different countries operate differently selling products to t countries is harder than selling within the state. The influence of international relations has benefits to all organizations; most organizations buy and sell products to other countries, which allow their business to expand. International relations also allow products to sell quicker and influence other countries on future ideas. The Foreign Corrupt Practices Act of 1977 is basically when only certain people are allowed to make payments back and forth to different countries. The influence of local, national, and international legislation is important to the Apple Inc store. The local legislation influences how purchases happen within the states, national legislation influences how products are purchased within the nation, and international legislation allows the company to interact with other countries. Legislation is important and following rules that come along with legislation is always essential.
Effect of Technology Technology is always changing as well as upgrading keeping up with the changes can be difficult especially when running a business. Technology to Apple is important because Apple is ran by technology all their products revolve around technology like computers, IPods, IPads, and other devices. If technology today upgraded the company would have to than upgrade in terms of the company’s main focus being technology. Technology can affect the marketing of Apple in terms of security breaches, unsecure information being released, or even a computer crash; these problems can be caused by technology and have chances happening at any time within the Apple Corporation.
Conclusion
The subjects in this paper are describing marketing, global and domestic information. The subjects also consist of legal obligations, technology, and cultural differences. The other subjects consisted of demographics as well as The Foreign Corrupt Practice Act of 1977. The information in this paper is important and shoes how issues and other major problems can be overcome. The most important topic in this paper was the importance of demographics the importance of demographics is how the product sells and who it is sold to most of the time. This paper has educated individuals on several topics and the major points are in detail.

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