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Environmental Strategies

In: Business and Management

Submitted By csnyder33
Words 1472
Pages 6
Implementation of SWOT Analysis at Apple

Presented By:

Chanda Snyder

Marketing

November 18, 2012

Introduction

The Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis guides you to identify the positives and negatives inside and outside of your organization. Program directors, policy groups and management teams can use this resource to help with both strategic planning and decision-making. A SWOT analysis will provide perspective, and reveal connections and areas for action. (Strategic Management, 1993).
Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify the positives and negatives inside your organization (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of your situation can help with both strategic planning and decision-making. (Strategic Management, 1993).
The SWOT method (which is sometimes called TOWS) was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even personal growth. (Strategic Management, 1993).
SWOT is not the only assessment technique you can use, but is one with a long track record of effectiveness. Compare it with other tools found in the Community Tool Box (especially Chapter 3) to determine if this is the right approach for your situation. The strengths of this method are its simplicity and application to a variety of levels of operation. (Strategic Management, 1993).

SWOT analysis is a method for analyzing a business, its resources, and its environment.(Strategic Thinking,2000)
SWOT is commonly used as part of strategic planning and looks at: * Internal strengths * Internal weaknesses * Opportunities in the external environment * Threats in the external environment
SWOT can help management in a business discover: * What the business...

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