...Pattraporn Jaowatana Global strategy class3 January 19, 2015 Five Forces Model of Industry Environment 1. Threat of new entrants 2. Threat of substitute. * Availability of a product that the consumer can purchase instead of the industry’s product. * Substitute products are goods or services from outside a given industry that perform similar products and services. 3. Bargaining power of customers (buyers) 4. Bargaining power of suppliers 5. Intensity of competitive rivalry. What lesson do you learn from this video in light of strategic management? (Context of substitute) * Focus too much on yourself that you may miss out opportunities. * Company is priorities their products than the competitor. * Gorillized (different category that you might never interested), it could bring you the threat. * There is a goal and procedures to follow but in some case if there is no directive, employees could be more innovative and creative. * External factors may help company to fight with the substitute. Sometimes company doesn’t see yourself, you need some external people for guidance. What are the possible reasons that Kodak did not pay attention to digital camera? * Biggest part of the Kodak products and it well known for the film. If changing to the digital camera, it will contradict their core products. * It will change the mode of the company that they are well known since the beginning of the establishment of company...
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...largest telecommunications equipment maker in the world, having overtaken Ericsson in 2012. Huawei has been helping operators to solve IT transformation issues based on the in-depth understanding of the telecommunications business for many years, in recent years, cloud computing, continuous innovation on network virtualization and global best practice make Huawei become the best IT strategic partner for the operators. Huawei’s strategic partnership-based IT operation and transformation management are helping operators to efficiently operate the existing IT systems and providing management for operator's IT transformation also helping operators to expand new business areas such as enterprise cloud. 2. Using newspapers, magazines, or the internet, find examples of operations and supply chain strategies. Write a few paragraphs describing the situation and the strategies begin pursued. (1) Operations Strategy Wal-Mart is one of the most successful and largest retailers in U.S. history. From 1945 to nowadays, it's operations strategy is to use low inventory levels and prices to generate faster sales based on low prices and value. Keeping inventory low allows the company to keep prices low for their customers, as well as replace products with new items once inventory is gone. This also increases demand. High demand combined with low prices leads to increased sales for the company. (2) Supply Chain Strategy What does it...
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...Background of Ericsson Lars Magnus Ericsson worked as telephones instrument maker when he was young. He worked for a firm which made telegraph equipment for the Swedish government agency Telegrafverket. In 1876, he and his friend Carl Johan Andersson started a telegraph repair shop when he was 30 years old. In 1878, Ericsson began making and selling his own telephone equipment, yet his technology is not enough innovative. Most of the inventions had already been made in the United States. He agreed to supply telephones and switchboards to Sweden's first telecom operating company, Stockholms Allmänna Telefonaktiebolag. Local telephone importer, Numa Peterson hired Ericsson to adjust some telephones from the Bell Telephone Company. He started to manufacture his own telephones similar to Siemens telephones at the end of the year. Finally his first product was finished in 1879. Stockholm's telephone network expanded and reformed into a telephone manufacturing company. Bell only allowed to use their own phones when he bought the biggest telephone network in Stockholm. So Ericsson's equipment sold mainly to free telephone organizations in the Swedish countryside and other Nordic countries. In 1883, Stockholms formed by Henrik Tore Cedergren partnered Ericsson to supply the equipment for his new telephone network as Bell would not deliver equipment to competitors. In 1884, a multiple-switchboard manual telephone exchange designed by C. E. Scribner at Western Electric could handle...
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...Task 1 A. Introduction: ORGINAL 1. O2 is a one of the leading provider of mobile and broadband service companies in UK. 2. It provides the services for personal and business customers in UK. 3. O2 Company is known for its services and products it provides to people. 4. It was on 6th place for working as best companies in 2008. 5. O2 has its joint venture with Tesco Mobile in UK and Ireland as well as it also connected with German Company Tchibo Mobilfunk. 6. It is wider global company in mobile phone industry. DONE BY ONE OF THE MEMBER - MISTAKE IDENTIFIED AND SUGGESSIONS GIVEN Wrong work: 1 One of the leading providers of mobile and broadband services companies in UK, O2, 2 providing the services and business customers in UK. 4 It was places 6th position as best companies in 2008. WORK TREATED OK IS BELOW 2 The company is known for product and quality of services it provides to its customer. – 5 The company has joint ventures with companies like Tesco mobile in UK and Ireland and German company Tchibo Mobilfunk. 6 O2 is large company in the mobile sector industry. EXPECTED LEVEL 1. The company which can be called as one of the leader in UK for broadband service and mobile networking is none other than O2.-. 2. They are specialising in providing essential services for their business and personal end users namely their customers. They have good reputation in market for the products and services that...
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...Division: Mobile Products & Communications Overview Sony Ericsson (Sony Mobile) is a joint venture owned equally by the telecommunications leader Ericsson and Sony corporation- the consumer electronics powerhouse. It was founded on October 1, 1987 as a joint venture between Sony and the Swedish telecommunications equipment company Ericsson, under the name Sony Ericsson. (Wikimedia) VRIO Framework As the fourth-large smartphone manufacturer, Sony Mobile’s technological resources are very valuable and inimitable. The communications technology expertise and knowhow accumulated through its experience in the mobile phone industry, to launch new mobile products and establish new business models. Additionally, by integrating operations across its entire mobile product lineup, Sony aims to achieve further efficiencies and optimization (Sony Website). Technologically, Sony Mobile is more advanced in producing consumer electronics products than its competitors. Technological Resources also support the innovation resources. Innovation is the most important thing for the current mobile markets and that is hard to imitate and valuable. There are so many competitors, and so many new products come out every year. If Sony Mobile wants to against their competitors, they should have enough innovation to create new product. The Smartphone market has lot of competitors, and potential competitors, but some competitors may lose their competitive advantages when they cannot follow the...
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...Outsourcing opportunities in global telecom industry The AirTel Story “When the proposal to outsource technology was originally put on the table most of our board members' jaws dropped, and they thought we had gone crazy." A statement given by Bharti Mittal ,CEO of Bharti Airtel which showed the world the effectiveness of outsourcing with its business model “Pay as you grow”.In this model,the network and other utilities are managed by reputed companies which ensures a high quality to the customers. This has enabled Bharti to convert its fixed costs involved with capital expenditure to the variable cost on the rate of usage. This Indian Telecom giant with a limited expertise on technology has managed services with Nokia Siemens Networks and IBM which has improved its technological prowess and decreased its excess workforce. The core competencies of Airtel have been market planning ,branding and identifying customer needs. The net result of this endeavor is that the company can offer mobile telecom service at one of the lowest rates in the world enjoying an compounded annual growth rate of 120% in sales revenues and around 300% in net profits between the year 2003-10. The rise of managed services In the recent past,the line between core and non-core competencies has blurred. The main reasons behind this paradigm shift are competency needs ,financial pressures, operational efficiencies and the change in the telecom business environment. Thus came the era of managed services...
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...communication to the other. Not only adult people even children and teenagers have mobile phone. In this era mobile phone become principle commodity. Not only for calling and sending massage but modern mobile phones have many other features such as: browsing internet, chatting or video call. Now I will explain about history of mobile phone The history of mobile phone was begun at 1947(colonial era) in America and Europe. In 1910 mobile phone invented by Lars Magnus Ericsson, he is the owner of Sony Ericsson Company. At first, he established the Ericsson Company for focus on telegraph, and his company is not too big at that time. In 1921 for the first time Detroit Michigan Police Department using mobile phone in all police cars by using 2 MHz frequency. In 1960, a company called Finnish Cable Works originally in cable business establishing an electronic company named Nokia as a mobile phone handset. In the 1970 the rapid development of the mobile phone became dominated by three large companies in Europe such as: Nokia, Sony Ericsson, and Motorola. In 1969, mobile phone marketed internationally. After 1970 mobile telecommunication became popular. Motorola introduces mobile phone three years later. Its size is quite large with a short antenna. There is also a mobile phone with a suitcase size. Dr. Cooper became the manager of Motorola company innovative project to build a base station in New York. For this project Motorola Company worked with Bell Labs. This discovery at once claimed as...
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...mobile. News - new strategy, new leadership, new operational structure Nokia has recently outlined its new strategic direction, including changes in leadership and operational structure to accelerate the company’s speed of execution in a dynamic competitive environment. Major elements of the new strategy include: * Plans for a broad strategic partnership with Microsoft to jointly build a new winning mobile ecosystem. * A renewed approach to capture volume and value growth to connect ”the next billion” to the Internet in developing growth markets * Focused investments in next-generation disruptive technologies * A new leadership team and organizational structure with a clear focus on speed, results and accountability “Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward,” said Stephen Elop, Nokia President and CEO. “Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future.” The strategy Nokia’s strategy is about investing in and ensuring Nokia’s future. “I have incredible optimism because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile products, like never before, and at a speed that will surpass what we have accomplished in the past,” Elop said. “We are going forward. We are not going backwards. We have a strategy. We have a path. We...
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...Sony without Ericsson Introduction Sony Ericsson was a company manufacturing mobile phones. It was founded on October 1, 2001 by consolidation of two companies Sony (Sony Corporation) and Ericsson (Telefonaktiebolaget L. M. Ericsson). Ericsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker due to the fire at Phillips factory, were not able to get chips for the phones. That caused a shortage and forced Ericsson to find a way to solve this difficulty. Therefore, when at the end of 2000, when the Sony Company suggested creating joint venture, Ericsson apprehended this news, as a miracle. The company was rescued. Duties were distributed very simply – from Sony the design, marketing in a number of the markets was introduced, and development of a hardware stuffing of phones, definition of specifications, a market research became a problem of Ericsson. Cooperation was successful for 6 years until the significant net loss in years 2008-2009. The Decision. On October 27, 2011, Sony announced that it would acquire Ericsson's stake in Sony Ericsson for €1.05 billion ($1.47 billion), making the mobile handset business a wholly owned subsidiary of Sony. The transaction's completion was expected to occur in January 2012. That means final leaving from the market of cell phones for Ericsson, while Sony will try to achieve sympathy of users alone. The Driving Forces. (From Sony Mobile perspective) Restrain the...
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...GROUP TASK MARKETING MANAGEMENT Reinventing Ericsson Oleh: A Ademulia Djufri Marchel Tito Risma Siti PWB-23A PROGRAM STUDI MAGISTER MANAJEMEN FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS GADJAH MADA 2012 Reinventing Ericsson Ericsson , one of the biggest telecommunication vendor , founded on 1876 by Lars Magnus Ericsson , start his business area on handset and fixed line network. Ericsson business ran well and became a leader in fixed line network. Good research and innovation , by started manufacturing new types of equipment, such as base stations, which carried the first portion of telephone traffic by radio waves instead of wires kept Ericson as leader. Being an end-to-end provider meant that Ericsson also started manufacturing mobile handsets, the company’s first move into consumer products. In 1990s where telecom industry were booming decade specially for GSM systems, Ericsson kept as leader and help 40% of GSM market share. Led by Lars Ramqvist, Ericsson booked nine times revenues in 1998 compare from 1990. Frequent executive changes and lag in the mobile handset business after Ramqvist step down 1998 , but still good in product that produced by good R&D bright forcast new technology in GSM , called 3G , keep made Ericsson growth well. Organization size also growing and bigger as it business by employed almost 107.000. Over-investment that did telecommunication operator , economic downturn, and “dot-com-bubble” , made the...
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...Five Forces Analysis In this part, it will show a comprehensive analysis of five aspects of competition, potential entrants, substitutes, buyers and suppliers of existing enterprises in the industry, which is based on Potter's "five force model" analysis method. 1. The threat of entry (Weak) The threat of entry in the smart phone market is weak for several key factors: a. Economies of scale: the size of the smart phone industry is very large b. Advantages of products’ differentiation: the products’ differentiation is very successful in most brands. Such as one focus on the product’s quality, the other may pay more attention on the product’s function, etc. c. Funding requirements: new entrants will have high cost in the section of technology’s research and development. d. Sales channels: each mobile phone giant has a large number of sufficiently dense dealers (store). e. Switching costs: the original dealer (store) is authorized. f. Policy: there is also a set of examination and approval procedures for the new entry. 2. The bargaining power of suppliers (Moderate) a. Suppliers are concentrated in the industry: the various components of the smart phone have a large number of suppliers in the market. And the suppliers are in relatively large size, it is difficult to control the market together, the degree of concentration is lower than the buyers. b. The importance of the industry for suppliers: the smart phone industry is very important...
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...Please do the numbering 1.0 2.0 And so on… and follow the flow of the report. NAME OF THE INFORMATION SYTEM * Online booking ticket - ( Booking System) - This system assists you in managing a cinema. If also involves the booking and buying of tickets to watch a movie. - The cinema management information system is a system that will assist the cinema employees in all their respective day to day operations. The people to be using the system are employees when serving the customers, customers when booking online and view movies showing at their convenient times. System offered by the system. (function of the system) 1- View movies showing, their times and respective cinema room 2- Buy ticket 3- Book to watch a movie 4- Pay in cash or with card 5- Schedule movies OBJECTIVE OF THE SYSTEM (BOOKING SYSTEM) - The objective and scope of Online Movie Ticket Booking System is to record the details various activities of users. It will simplifies the task and reduce the paper work. During implementation every user will be given appropriate training to suit them specific needs. - The main objective of Online Movie Ticket Booking System is to enhance and upgrade the existing system by increasing it efficiency and effectiveness. The software improve the working methods by replacing the existing (annual or manual) system with the computer-based system. -To enhance online ticket booking system using mobile phone and WAP technology. Nowadays, are also many people...
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...Marketing Plan Sony Ericsson Mobile Communication | | | | | | | Table of Contents 1. Executive Summary 3 2. Current Marketing Situation 4 2.1 Market Summary 4 2.2 Competition 6 2.3 Product Offering 7 2.4 SWOT Analysis 9 2.5 Critical Issues 10 3. Market Strategy 10 3.1 Misson 10 3.2 Marketing Objectives 13 3.3 Financial Objectives 13 3.4 Target Market 13 3.5 Positioning 15 3.6 Marketing Mix 15 4. Fiancials 18 4.1 Sales Forecast 18 4.2 Expense Forecast 20 5. Controls 21 5.1 Implementations 21 5.2 Contingency Plan 22 6. Conclusion 23 7. References 24 8. Appendixes 30 1. Executive Summary In the following report, we are presenting the marketing strategy of Sony Ericsson Mobile Communication. Sony Ericsson, a limited liability joint venture between Sony Corporation and Telefonakiebolaget LM Ericsson, established in 2001 (Sony Ericsson 2010) and headquarter in London, United Kingdom. It is a global well-known top mobile phones manufacturer and has been in the industry for the past 10 years, offering a wide range of products and their main market emphasizes on mobile phones. It identify its targeted market through different segmentation such as demographic, psychographic and behavioral of its consumers and thus it manufactured series of mobile phones with unique designs and technology features that provide quality camera, music player, web application and entertainment functions (Global Data 2011)...
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...Slide 1 [pic] Slide 2 LO 1.1 [pic] Sony Ericsson Company is a global provider of mobile multimedia devices and phone accessories. Strategic planning is important process for any organization, but usually fall. Sony Ericson is one of the examples. The reasons are different: the understanding of process of strategic planning are not clear as mission, vision, goals and core competencies, which affect the success of the company. Slide 3 [pic] Strategy of Sony Ericsson is to increase the internal growth with developing new products and technologies. Strategy is a plan for future development of organization, where the long-term goals are successfully achieved by structured decisions (Johnson et al, 2011). Sony Ericson strategy plan did not work, due to lack of understanding customer desires and preferences. To achieve organizational goals management has to develop the customer relationships. Slide 4 [pic] The Sony Ericsson company sees itself as a global brand accessible to everyone. All individuals can be heard. Company has a commitment to develop new communication products, which are accessible to everyone including and individuals with special needs. Sony Ericsson did not follow its commitment, due to lack of information of user desires, which have to be in centered design. The purpose of mission statement is to exceed customer’s expectations. Sony Ericson must deliver benefits and values to individuals. For example delivery channels...
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...away benefits already earned. Read more: http://wiki.answers.com/Q/Difference_between_joint_ventures_and_mergers_acquisitions#ixzz1usNUs0ec Sony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is amultinational mobile phone manufacturing company headquartered in London, United Kingdom and a wholly owned subsidiary of Sony Corporation. It was founded on October 1, 2001 as a joint venture between Sony and the Swedish telecommunications company Ericsson.[1] Sony acquired Ericsson's share in the venture on February 16, 2012.[4] Sony Mobile Communications has research and development facilities in Lund, Sweden; Tokyo, Japan; Beijing, China; and Silicon Valley, United States.[5] In 2009, it was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG).[6] By 2010, its market share had fallen to sixth place. Ericsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker, was struggling with huge losses. This was mainly due to this fire and its inability to produce cheaper phones like Nokia. To curtail the losses, it considered outsourcing production to Asian companies that could produce the handsets for lower costs. Speculation began about a possible sale by Ericsson of its mobile phone division, but the company's president said it had no plans to do...
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