...Running Head: WALT DISNEY COMPANY Walt Disney Company Student University Case: Walt Disney Company Walt Disney Company follows a business strategic which focuses on each line of the business within its organization. It seems Disney has developed a unique strategy for each of its four SBUs and has continued to make the right strategic decisions under competitive markets. The Walt Disney Company is organized in a SBU format in order to serve a specific market more efficiently and therefore extracting maximum value from a group of related businesses. By doing this, Disney enables to create value across its business units and creates a strong competitive advantage by having a strong presence in the business industry. Strategic Business Units are self-contained divisions founded within an organization and it deals specific business matters. The Strategic Business Units act as a complement for each business unit therefore empowering growth for the entire company. Mission Statements and Vision Statements are created to clearly communicate the direction of the company. A Mission Statement represents the organization’s purpose and objectives and it is the starting point of the organization’s strategic planning and goal setting development. The mission statement emphasizes attention and ensures internal management and stakeholders of the company understand what the organization is all about. Having a mission statement helps the corporation to create a relationship...
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...high price of $35.41. Currently, The Walt Disney Company’s stock is quoted at $50.59 as of October 12, 2012. The current quote shows there has been a steady increase as of August 2, 2012 where Stock Watch (2012) reported Disney’s stock at $48.98 at the time of closing. “As of October 2, 2010, the approximate number of common shareholders of record was 998,373” (The Walt Disney Company, 2012). The amount of shareholders is a sign that shareholders believe in the family entertainment company increasing their overall profits. The Walt Disney Company has done a tremendous job in capitalizing from their acquisitions, beginning with their most recent, ESPN. The Walt Disney Company (2012) states that over 70 percent of sports fans who search for the most up-to-date information on stats, scores, commentary, etc. from their phones rely on ESPN. The 2011 fiscal report shows that the company had an increase of 21 percent of net income as well as, a seven percent increase in revenue (The Walt Disney Company, 2012). The increase in net income and revenue directly affected the diluted earnings per share by having...
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...Project Proposal- Part 1 Angela Alvarado 1. For my research project I am going to review some Disney movies and the general media as in television shows and commercials, and take note of how many sexual innuendos or subliminal messages run throughout them. 2. My direct interest in doing this specific topic is to see if there are any innocent Disney films, and When is the right age to expose sexual content to children, when do they become mature enough to notice what’s sex. 3. In order to get the research information I need, I am going to spend some of my nights watching various Disney movies, and different typical television shows and commercials that air on abc family. I am also going to observe my little cousin watch various Disney movies with me, and abc family shows in order to see what their reaction is to them. In order to this I do need to invest in a new vhs player since mine is broken at the moment. 4. My plan for this project is to observe, first I am going to watch a few Disney movies on my own and take note of sexual innuendos or subliminal messages I may find. Then I plan on watching the same movies with my little cousin in order to see what they think of the movies or if they notice anything basically how it affects them. Then after our movie night another time I’ll watch some shows with them that would be on the abc family network and also see what their reaction is to that. 5. I predict that I will find a lot of subliminal messages throughout...
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...Summary Walt Disney Company is a global company that is a family-friendly entertainment offering. As we know, Disney is a company that well known in films and television show. Besides that, Disney started operate in resorts and also theme park. Disney wants to target their theme park to the global market and build global awareness. Their target market is China, India, South Korea and other emerging country. They want to enlarge their market share and find new potential market. First and foremost, Disney wants to educate to the Chinese about their cartoon character and also some famous stories and theme. Second, they also must learn the country’s cultures because different countries have different cultures. For example, in Hong Kong, Chinese vacationers often book package tours, so Disney can launch tour package which include restaurant, theme park and others to fit their cultures. Next, Disney must localize on the different languages from different countries. From the case, Disney provides Tamil language and Indian version in India. Because of the language localization, the customize film in Indian version is very successful in India. Besides India, Disney had localized a lot of country like Russia. In Russian market, Disney launches a Russian version of High School Musical for the local people and its work very well. Besides that, Disney also localize in color and the Chinese culture. Disney had studied the culture, belief, value of Chinese. From the case, during the year...
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...page report to the board of Disney recommending why your analysis suggests that ESPN should (or NOT) be sold from the Disney portfolio? Focus on establishing the evidence for (or lack of) economies of scope between Disney and ESPN.” “Write a two page report to the board of Disney recommending why your analysis suggests that ESPN should (or NOT) be sold from the Disney portfolio? Focus on establishing the evidence for (or lack of) economies of scope between Disney and ESPN.” Overview of ESPN ESPN is a multimedia sports entertainment company that is part of Media Network division of Disney. ESPN became a subsidiary of Disney when ABC’s parent company Capital Cities Communications was acquired at $19 billion 1995. ESPN provides a 24-hour service and its family of networks includes ESPN, ESPN2, ESPNEWS, Classic Sports, ESPN Radio and ESPN SportsZone. The company is also broadcasting in more than 20 languages and to more than 150 countries. Why did Disney Acquire ESPN? Figure 1 Figure 1 With an aim in building a strong family brand, Disney has been continuously engaging in intense diversification strategy to expand its products offering to cater to both children and adults. ESPN acquisition has created a strong competitive advantage to Disney as it targets a totally different target audience from other Disney channels- primarily young to middle aged men. With its popularity and large user base, ESPN has been contributing significantly to the growth of Disney through affiliates...
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...Corporation is its brand. The Disney brand is by far one of the most recognizable brands in the world. They have utilized characters such as Mickey and Minnie Mouse, Cinderella, and many other loving characters in order to attract children and adults alike. I myself have a love for Mickey mouse. I own an old fashioned Mickey Mouse telephone and waffle iron, just to name a few things. My five year old daughter doesn’t know many brands but she knows her Disney. I believe this is its’ greatest strength because the brand actually grows with many generations from birth on up. Secondly their cable networks are a dependable source of steady income. Cable networks bring in the largest portion of the company’s profits. Owning networks such as ESPN that definitely bring in the ratings is one of Disney main cash cows besides the actual Disney channel. Last year Disney made a distribution deal with Comcast which will all but guarantee more money for Disney over life of the contract. Lastly Disney has an excellent cash flow. One look at their annual report will leave a lasting impression on any business...
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...DIVERSIFICATION: Savoir-Relier TM INTRODUCTION 1/2 The Walt Disney Company has been created in 1923 and has grown by doing well in almost all of its activities and mostly due to diversification. It is today a group worth $ 25B with an average 10-year ROE of 15%, largely superior to other players in the industry (but still inferior to the 20% objective settled by Eisner when named CEO of the company). Used to taking risks, Disney is present in more sectors than any other of its direct competitors, excelling them (first top 6 positions for theme parks even though entry is more expensive than other parks; first 24 positions for top grossing animated films; top market share in domestic box office since1994; Most watched TV Show in 19992000 with Who wants to be a millionaire). But is this a sustainable scenario? INTRODUCTION 2/2 Disney Stock Performance vs SP500 350% 300% o Total assets grown steadily from 2.4 billion in 1983 to 45 billion in 2000, which also confirms the constant growing / diversification across years. A huge investment step occurred in 1996: from 15 to 37 billion - acquisition ABC ($19B) 250% 200% 150% 100% 50% 0% -50% o From 1996 – company didn’t attain the expected 20%/year ROE (decreased from 11% to 4% from 1983 to 1997) o Stabilization of operating margin, ROA and ROE while developing activities (increased revenue & net income, increase of assets) o In 1998 and 1999, the situation worsens internet failure (portal and subscription service)...
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...ddddddddddddddddddddddddddddddddffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffconstant pattern from their users request every second. ESPN has created ESPN deportes that gets users request from Spanish speaking individual. There is also a great Marketing strategy that targets the globe on every inch to promote sports. Sports been around forever. Even when growing up, sport will influence an individual’s life. In America, High school and college sports have taken up the spot light. Sports in school have cause programs such as art and band to have no more funding for these programs. For all these reasons, ESPN has a steady request from its users every second. ESPN could also have it peaks at special events such as the Super Bowl, World Cup, NBA Finals, Olympics, Title Fights, and much moreon to make deals with the NBA, USFL, NHL, and what would become the big fish of all sports in the US, the National Football League. Sport by sport deals were made to bring sports data in from all possible sources so ESPN could report scores, play...
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...The Walt Disney Company 1. According to the Harvard Business School case booklet, Disney started from the short cartoon industry into major industries such as licensing, distribution, movie, home video, merchandise, internet (Distribution channel), hotel and resort, sports restaurant (EPSN zones), cruise ship (Disney Magic Cruise 1998), theme park (1955 Anaheim, 1971 Orlando, 1976 Tokyo, 1992 Paris), and television network (ABC 1995). 2. Walt Disney Company pursues several different ways to diversify: -The first step Walt Disney Company took to diversify itself was when they started to license out their cartoon characters allowing merchandizer to sell Disney products. This was a horizontal diversification strategy as Walt Disney Company did not control these vendors besides collecting on licensing fee and a portion of the merchandize profits. -The second step Walt Disney Company took to diversify itself was when they Greenfield invested to form their own film and home video distribution company (Buena Vista). This was a vertical forward integration effectively cutting out the middle man costs. -The third step Walt Disney Company took to diversify itself was Greenfield invested into the theme park industry. The theme park was a vertical forward diversification strategy that provided a different output to promote their cartoons. -The fourth step Walt Disney Company took to diversify itself was when it Greenfield invested into the resort and hotel industry. The hotels...
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...“Creativity continues to be the essence of Disney, even as our businesses expand across borders and media platforms, it is the foundation for almost everything we do, the source of our strength and our success, and the fuel that will power us into the future” - Robert Iger, President and CEO - When we hear the word Disney, what is the first think that comes up in our minds? Most people think about Disney and relate it to magical, exciting and large attractions parks and hotels, and the famous Mickey Mouse. However, they missed to see how big and influential this organization really is. Walt Disney Company is one of the World largest communications organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences. In this report I will be analyzing some of the major managerial decisions within the Company, its influences over the market and the way it has established across the years in our culture. We are now about to discover all the financial numbers, facts, operational activities and responsibilities of the Walt Disney Company, the “Happiest Celebration in World.” Let the Magic of Disney to begin… A Little Bit of History Walter Elias Disney founded the Walt Disney Company...
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...The song gets stuck in your head and it’s nearly impossible to watch the video only once. I’ve probably seen it at least a dozen times. The takeaway here? Great animation + a catchy song = a massive social media frenzy. When ESPN launched in 1979, there was no way to know that it would become the worldwide leader in sports. Three decades later, the Bristol, Conn.-based company dominates all aspect of sports coverage because of one simple philosophy: serve sports fans anytime, anywhere. The anywhere part has evolved to go beyond physical location, as the sports giant has figured out how to publish across the myriad platforms its audience uses to consume sports information. Publishing across platforms isn’t as simple as taking content from one medium and placing it on another. Audiences use different devices and platforms in different ways. How you consume content on TV is different than how you consume content on a desktop or on a phone or on a tablet. ESPN understands this exceptionally well and has been on the cutting edge — with some fails along the way — of delivering content to its audience. ESPN, besides having a television network, has a magazine, a website, mobile apps, tablet apps. It is everywhere. In 2006, the company even launched an ESPN phone. That bombed, but the Leader learned some valuable lessons along the way. “I think everything we’ve built has been been built within that medium has been a standalone and not ported,” said Eric Johnson, evp of multimedia...
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...ESPN X Games: Commercialized Extreme Sports for the Masses SMGT 798 Allison Renard A Paper Presented to the faculty of Lasell College in Partial Fulfillment of the requirement of the Degree Master of Science in Management. ABSTRACT For years, extreme sports had little to nothing in common with each other except for high risk, and an appeal to women and men from the ages of 12 to 34. Entertainment Sports Programming Network (ESPN), realizing this age group was a prime viewing audience, brought together several extreme sports and created yet another commercialized sporting spectacle. Since 1995, this television network has produced the Summer X Games. After these summer productions proved to be successful television and live spectator events, ESPN expanded into the winter extreme sports. The Winter X Games have been produced since 1997. This paper, which commences with the rise of extreme sports, is an historical and sociological analysis of the creation and growth of the ESPN X Games. While these commercialized adventure and extreme sporting events have had some obvious growing pains, both the Summer and Winter X Games have grown into events, which annually attract thousands of spectators and viewers while offering fame and a few dollars to their participants. INTRODUCTION One need only take a quick glance at the daily news to discover that society in general is still in a state of constant change (Leonard, 1993). In the United States, this is especially true...
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...This Person in Sports: Casey Wasserman Casey Wasserman, grandson to Hollywood mogul Lew Wasserman, grew up with an entrepreneurial spirit and a knack for business like his grandfather. After graduating from UCLA with a Political Science degree, Wasserman got into the world of investment banking and realized it was not for him. At age 25, he became the youngest person to ever own a professional sports team when he purchased the LA Avengers of the Arena Football League. Helping to negotiate the AFL’s national TV partnership with NBC, as well as playing an integral part in the collective bargaining agreement with the players, Wasserman was later elected chairman of the league. His love of football, despite the termination of the LA Avengers in 2009, has not faded. Wasserman is currently working with LA Live and the Staples Center to build a $1 billion dollar stadium, which he hopes will be the new home of an NFL franchise in Los Angeles. Alongside his work with the AFL, Wasserman simultaneously founded Wasserman Media Group (WMG), which encompasses athlete management, corporate consulting, media rights and partnerships; he remains Chairman and CEO. Competing with some of the world’s largest talent management agencies, WMG has an extensive clientele (over 1,200 clients and close to $3 Billion in sponsorships) in all of the major sports, action sports, and the Olympic games. Big deals done by WMG include the naming rights agreement on the recently built Met Life Stadium in New...
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...1. What is Walt Disney Company’s corporate strategy? Disney’s main strategies include: developing quality and innovative features that will separate Disney as “Best-in-class”; researching and implementing new and exciting technology for an early competitive advantage while at the same time increasing customer experience. 3. What is your assessment of the competitive strength of Walt Disney Company’s different business units? Media Networks/Broadcasting and Studio Entertainment –High market capitalization and the lower end of revenues compared to Time Warner and CBS. However, with the capital and brand recognition Disney has they are extremely competitive here; especially with ESPN, Pixar, ABC, The Disney Channel. Parks and Resorts –Disney is extremely competitive here with high market cap and high revenues. Disney has become known as the premier destination and vacation for those looking for a theme park. They compete with Six Flags and Ocean Park; Disney has tons of pull in this side of the business. Consumer Products –Another form of Disney’s business that is extremely strong and highly competitive. The only downfall of this side of the business is that it is HIGHLY competitive and a weakened global economy has hurt the bottom line. 5. Does Walt Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see? All of the business units in Walt Disney’s portfolio...
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...Bradley Sanchez Professor Asim Ali American Studies 260 Section: 0103 30 September 2015 Paper #1: ESPN On September 7, 1979 the sports industry changed television and became a part of American cultural. It was on this day that a sports broadcasting company called ESPN aired their first episode on live television in all of America. ESPN is an American based cable and satellite television channel that focuses on sports related information. The show included live and pre-taped shows of sports highlights and talk shows. The name ESPN came from an acronym standing for Entertainment and Sports Programming Network. Even though In order to watch ESPN you have to have some sort of cable or satellite, it changed the way we the people view sports because it provides instant sports information at any time and it allows you to watch sporting events on your television, instead of actually being at the game. It was in 1978 when a man named Bill Rasmussen was facing unemployment, until he had a great idea about broadcasting sports through television (ESPN Founder) Eventually Bill founded ESPN and provide America with its first 24-hour sports network in 1979. Surprisingly, it only took Bill 14 months to turn the impossible idea into a reality with plenty of people not believing in bill, thinking that he would fail. But only if they knew that Bill had just changed the way we watch for television forever. The idea came to Bill while he was in a Connecticut traffic jam with his son Scott...
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