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In: Business and Management

Submitted By fkhan94
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Businesses only act in an ethical way because it looks good rather than because it is the right thing to do. To what extent do you agree with this statement? (40 Marks)

Businesses are differentiated in several ways but one way that really separates businesses are the ethics of the company. Ethics are the standards of right and wrong behaviour from the company, this is difficult for a business as they all have different ethics and to what extent how ethical they are and should be, if they even want to be ethical? I will now look at businesses that have different ethics and how this has affected their running of the business, also evaluating why they chose to be so ethical.

One company that do not publicise their ethical culture is Ben and Jerry’s, the ice cream giant with their elaborate and quirky flavours which they have become iconic for started a revolution by becoming the first ever company to become ‘fair trade’ with Vanilla Ice Cream in 2006 and have declared all European products by 2011 will be and by the end of 2013 the rest of the worlds production. This basically meant everyone involved in the process of creating the ice cream including the labour such as farmers who extracted the raw materials to produce their goods such as cocoa beans were paid at a good rate which would’ve increased their costs but not significantly. The reason costs didn’t rise significantly was mainly due to the company expanding allowing them to exploit economies of scale by bulk-buying their materials in order to increase output which would lower costs and mean higher profit margins, which would then lead to them having more sales and a higher market share eventually leading to a higher ROCE. One of the founders Jerry Greenfield said that “Fair-trade is about making sure people get their fair share of the pie. The whole concept of fair-trade goes to the heart of our values and the...

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