...Marketing of Kerala BY SHARAN C.K USN : 12PB12MBA16 INTRODUCTION According to the American Marketing Association, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behaviour and providing superior customer value A practice involving the application of branding and sales strategies to different regions, cities, states or countries. An example of place marketing in business consists of tourism departments and city councils with place marketing teams competing to attract tourists and new residents use branding techniques. Also called territorial marketing or place branding. KERALA Kerala hardly needs...
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...FRONTLINE JANUA RY 1 3, 2 012 WWW.FRONTLINE.IN INDIA’S NATIONAL MAGAZINE RS.25 WORLD AFFAIRS IRAQ FOOD SECURITY PDS CLIMATE CHANGE DURBAN Exit America 49 What people say 96 Uncertain stand 114 Remembering TAGORE On his 150th birth anniversary VOLUME 28 NUMBER 27 TH E STAT E S Fiery trap in Kolkata 41 SC IE NCE Higgs signal? 44 WOR L D A F F A I R S Iraq: Exit America War crimes in the trash Russia: December Revolution Pakistan: Volatile state India & China: Troubled equations DECEMBER 31, 2011 - JANUARY 13, 2012 C O V ER S T O RY 49 52 ISSN 0970-1710 Timeless Tagore As an activist, thinker, poet and rural reconstructionist, Rabindranath Tagore continues to be relevant. A tribute on the 150th anniversary of his birth. 4 WWW.FRONTLINE.IN Jayati Ghosh: Mess in eurozone R.K. Raghavan: A lost battle? 108 118 BOOKS LE TTE R S 73 127 54 57 61 TR AVE L Jungles of Borneo 64 AR T Achuthan Kudallur’s journey 85 H ISTOR Y Of Quit India, Nehru & Communist split 89 FOOD SEC UR I T Y Understanding the PDS Kerala: Power of literacy Bihar: Coupon fiasco Jharkhand: Strong revival Chhattisgarh: Loud no to cash E CONOM Y Losing momentum Interview: C. Rangarajan, Chairman, PMEAC CL IM A TE C H A N G E Uncertain stand in Durban CONTR OV E R S Y Mullaperiyar dispute: Deep distrust Fallout of fear OBITU A R Y Humble genius: Mario Miranda Korea’s...
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...Global warming has now become a very captivating breathtaking topic to all human ears although the more it is talked about; the less is done to prevent it from happening .It has been described as the greatest threat facing humanity. Many agree that the earth is warming, but they are uncertain of both the causes and consequences. Nonetheless, it cannot be wholly avoided but it can be lessened by taking diverse measures. This essence of this essay is to describe what global warming is, firstly by pin pointing different definitions of global warming, articulating its causes and effects and further analyze measures to curb global warming. Secondly the essay will demonstrate further on how the knowledge of demography contributes to the understanding of global warming by giving relevant examples across the globe. Finally, the essay will draw a conclusion depending on the context. Global warming is the increase in the temperature of the earth’s atmosphere caused by the greenhouse effect. Kapargam, (1999:218); defined global warming as the condition that is caused by the accumulation of greenhouse gasses in the atmosphere that causes a slow but sustained increase in the global average temperature over a long period of time. According to www.WeatherQuestions.com; global warming is the gradual warming of global-average temperatures due to the slowly increasing concentrations of man-made atmospheric greenhouse gases, primarily carbon dioxide. But global warming can alternatively refer to...
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...environment and an unacceptable decrease in the quality of visitor satisfaction” Introduction Lakshadweep known as the coral paradise of Arabian Sea constitutes a group of islands lying scattered as distance of 220 to 460 km away from South Indian cost. The Lakshadweep archipelago is the smallest union territory of India, the mainland city of Cochin in Kerala. The early settlers in the islands were Hindus and Budhist, who were converted in Islam by around 7th centuary.Lakshawdeep remains as the only union territory of India whose local resident are entirely Muslims. Lakshadweep has a tropical climate with summer temperature ranging from 35 to 22 degree centigrade The traditions lifestyle and language of the people of island have close resemblance with that of Kerala. Due to large social backwardness, remoteness from the mainland, low levels of resources and development potential, and the population of these islands is classified as scheduled tribe. During the time of British rule, these islands were administered from Mangalore (South India).After Independence administration headquarters shifted to South India (Calicut, Kerala) in 1964 it is shifted to capital Kavarati. The Union Territory was formed in 1956 and it was named Lakshadweep in 1973.There are 36 islands (Including 12 atolls,3 reefs and 5 submerges...
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...converging. It has therefore become imperative to understand the interdependence and coupling of geological sciences and oceanography. The combined approach to earth and ocean sciences is also the key to predicting and managing natural disasters or hazards like earthquakes, cyclones, floods, tsunami, etc. In this context, in a significant development in India, a Ministry of Earth Sciences (MoES) was formed in July 2006 by restructuring the former Ministry of Ocean Development. The MoES deals with matters relating to meteorology, seismology, climate and environmental science and related earth sciences including ocean science and technology. It facilitates an integrated view of earth systems viz., ocean, atmosphere and land to provide best possible services in respect of ocean resources, ocean state, monsoon, cyclone, earthquake, tsunami, climate change, etc. The MoES oversees research in earth system sciences, forecast monsoons and other climate parameters, ocean state, earthquakes, tsunamis and earth science phenomena. The ministry also supports industry in science, aviation, water resources, aquaculture, agriculture, etc., by disseminating weather information. It also develops and coordinates science and technology related to oceans, Polar Regions besides preserving, assessing and exploiting marine living and non-living resources. Apart from the MoES, an Earth Commission was also set up in January 2007 which acts as a nodal authority...
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...Indian culture The culture of India is among the world's oldest, reaching back about 5,000 years. Many sources describe it as "Sa Prathama Sanskrati Vishvavara" — the first and the supreme culture in the world. India is a very diverse country, and different regions have their own distinct cultures. Language, religion, food and the arts are just some of the various aspects of Indian culture. Here is a brief overview of the culture of India. Language India has 28 states and seven territories, and each has at least one official language. While the national languages are Hindi and English, there are about 22 official languages and nearly 400 living languages spoken in various parts of the country. Most of the languages of India belong to two families, Aryan and Dravidian. Religion India is identified as the birthplace of Hinduism and Buddhism. A huge majority — 84 percent — of the population identifies as Hindu. There are many variations of Hinduism, and four predominant sects — Shaiva, Vaishnava, Shakteya and Smarta. About 13 percent of Indians are Muslim, making it one of the largest Islamic nations in the world. Christians and Sikhs make up a small percentage of the population, and there are even fewer Buddhists and Jains. Food Indian cuisine boasts Arab, Turkish and European influences. It is known for its large assortment of dishes and its liberal use of herbs and spices. Cooking styles vary from region to region. Wheat, Basmati rice and pulses with chana...
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...file the writ petition……………………………...15 B. There is a violation of fundamental rights……………………………………………17 a) There is a violation of the fundamental right under Article 14 of the Constitution………………………………………………………………………...17 b) There is a violation of the fundamental right under Article 19(1) (g) of the Constitution…………………………………………………………………………18 c) There is a violation of the fundamental right under Article 21 of the Constitution………………………………………………………………………...18 II. THE STATE LEGISLATION IS NOT COMPETENT TO PASS THE “NUDI CLOUD SEEDING ACT, 20XY”…………………………………………………………………...……………19 III. THE FARMERS OF THE TALUKAS FALLING UNDER THE NORTH – EASTERN DRY ZONE HAVE A FUNDAMENTAL RIGHT AGAINST TAMPERING WITH BIODIVERSITY AND CLIMATE MODIFICATION…………………………………………………………….23 A. The state of Nudi has failed to fulfill its constitutional obligation to safeguard the fundamental rights against tampering...
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...Guide to Admissions 2016-2017 CONTENTS S.No. Particulars Page No. 1. General Information 1 – 34 2. Faculty of Agricultural Sciences 35 3. Faculty of Arts 38 4. Faculty of Commerce 47 5. Faculty of Engineering & Technology 50 6. Faculty of Law 60 7. Faculty of Life Sciences 61 8. Faculty of Management Studies & Research 66 9. Faculty of Medicine 68 10. Faculty of Science 71 11. Faculty of Social Sciences 77 12. Faculty of Theology 88 13. Faculty of Unani Medicine 90 14. Centre of Professional Courses 92 15. Interdisciplinary Biotechnology Unit 94 16. Faculty of International Studies 95 17. Senior Secondary Schools 97 18. K.A. Nizami Centre for Quranic Studies 100 19. Community College 101 20. Part Time Courses 104 21. Bridge Course, Centre for Promotion of Educational and Cultural Advancement of Muslims of India 118 S.No. Particulars 22. Appendix – I 23. Page No. Appendix – II(A) 24. 25. 26. (Summary of Courses of study (with their Application Form Details & Test Fee) (Undertaking for Non-upgradation of the course / branch/main subject/ stream/ specialization already allotted) 120 128 Appendix – II(B) (Undertaking for submission of required original documents at the time of completion of admission formalities) 129 Appendix – II(C) ...
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...October 2011: 1 | | Cabinet approves Bill to share mining profits | * Mines and Mineral Development and Regulation (MMDR) Bill, 2011 * Provides for mining companies to keep aside 26% of their net profits for a Mineral Development Fund to be used for development and rehabilitation of project-affected people in the tribal areas of the country * For the non-coal companies, amount will be equivalent to the royalty they pay * Appointed a regulatory body for overseeing the functioning of the mining sector and measures to tackle illegal mining | Maoist problem in West Bengal | * In Jangalmahal region of West Bengal * Maoists: Operations by security forces and peace talks cannot go together. | Yasin Malik's arrest sparks protests | * After police detained JKLF chairman Mohammad Yasin Malik for taking out a rally against the death sentence awarded to Afzal Guru | Court allows export of unused endosulfan | * SC has allowed the export of unused stock of endosulfan. * But the ban on use and production of the pesticide will continue | FDI in beekeeping | * GOI allowed 100 per cent FDI in beekeeping, also known as ‘apiculture' under automatic route * Other areas in which the permission has already been given: * Plantation * Horticulture * Seeds * Cultivation of vegetables and mushrooms * Animal husbandry * Pisciculture * Aquaculture | 2 | | Neelima's application for visa rejected | * American Consulate in Mumbai rejected Magsaysay...
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...National Events – 2013 January: S Ramakrishnan takes charge as Vikram Sarabhai Space Centre Director Senior scientist with four decades of experience in rocketry, S Ramakrishnan has assumed charge as Director of the Vikram Sarabhai Space Centre in Tiruvananthapuram. Ramakrishnan, who was director of the Liquid Propulsion Systems Centre (LPSC), succeeds P S Veeraraghavan. A Padma Shri award recipient, Ramakrishnan is an expert in aerospace propulsion, launch vehicle systems and project management. The new director was one of the scientists who took part in the mission to realise India's first satellite launch vehicle SLV-3. He was the mission director for PSLV C1, C2, C3 and C4 flights. Amitabh Bachchan, Vidya Balan named PETA's hottest vegetarian celebrities Bollywood megastar Amitab Bachchan and actress Vidya Balan have been named PETA's hottest celebrity vegetarians of 2012. The other names in the running were Miss India Neha Dhupia, actor Shahid Kapoor, Sonu Sood, southern star Dhanush, Kareena Kapoor and veteran actress Hema Malini. Bachchan, 70, has been named the hottest vegetarian celebrity three times in the past and even won the crown in PETA Asia's equivalent contest in 2011. Balan, who had won the crown in 2010 too, has often credited her curves to her meat-free diet. IPS officer creates triathlon record A senior officer of Andhra Pradesh cadre has created a record of sorts on completing a 695 km long journey from Visakhapatnam to Hyderabad on a bicycle. Rajiv Trivedi...
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...HIST Y AN PHILO PHY TORY ND P OSOP Y OF S ENCE SCIE E COMM MON CO OURSE IN ENG E GLISH BBA (I Seme A ester) BA/BS (IV Se Sc emester) 2011 A dmission onwards o UNIV VERSI ITY OF CAL F LICUT SC CHOOL OF DI L ISTANC EDU CE UCATIO ON Calicut Universi P.O. M ity Malappur ram, Kera India 673 635 ala, a 106 School of Distance Education UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION BBA (I Semester) BA/BSc (IV Semester) Common Course in English 2011 Admission onwards HISTORY AND PHILOSOPHY OF SCIENCE MODULE I & II Prepared by : House No. 21 “Pranaam” Keltron Nagar, Kolazhi, Thrissur Ms. GAYATHRI MENON .K MODULE III & IV Prepared by: Ms. SWAPNA M.S. Department of English K. K. T. M. Govt. College Pullut, Thrissur Dr. Anitha Ramesh K Associate Professor Department of English ZG College, Calicut © Reserved 2 Scrutinised by : Layout: Computer Section, SDE History and Philosophy of Science School of Distance Education Contents MODULE I ANCIENT HISTORY OF SCIENCE 1. Introduction 2. Origins of Scientific Enquiry 3. European Origins of Science 4. Contributions of Early India 5. Science in China 6. The role of Arabs in the History of Science MODULE 2 7. Science in the Middle Ages MODULE 3 MODERN SCIENCE 8. Newton and After 9. The Advancing Frontiers: Modern Medicine to Nanotechnology MODULE 4 PHILOSOPHY OF SCIENCE 10. Basic concepts in the Philosophy of Science 11. Some Issues in the Philosophy...
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...Page No. 2 Index Swachh Bharat Mission FEB & MARCH, 2015 AUGUST, 2012 Page No. 4 Insurance Sector In India Page No. 5 Bharat Ratna Award Designed by: Chandan Kumar “Raja” For Advertisement Contact at : 9958790414 Join us at Facebook: https://www.facebook.com/iasexamportal Follow us at Twitter: https://twitter.com/iasexamportal CURRENT AFFAIRS National Issues International Issues India & the World Economy Science and Technology Sports Awards & Prizes In The News 6 14 20 23 39 51 58 64 Disclaimer: Editor and Publisher are not responsible for any view, data, figure etc. expressed in the articles by the author(s). Maps are notational . All Disputes are subject to the exclusive jurisdiction of competent courts and fourms in Delhi/New Delhi only. Selected Articles from Various Newspapers & Journals Page No. 67 91 Cyberspace Page No. 93 Regional Rural Banks The Mauryan Empire Model Paper G.S. Paper I 94 117 Join Online Coaching For IAS Pre & Mains Exams http://iasexamportal.com/civilservices/courses Project Mausam and Maritime Silk Route SWACHH BHARAT MISSION Throughout the world around 2.5 billion people do not have toilets to use, out of those 250 crore people 65 crore live in India alone. In order to solve this big challenge government of India has launched “Swachh Bharat Mission” on the birth anniversary of Mahatma Gandhi and former Prime Minister Lal Bahadur Shastri...
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...ISSUES FOR IIM INTERVIEW PROCESS © EssaysforIIM.com 2014-15 Issues for IIM PI Process http://www.essaysforIIM.com Contents US‐CHINA ENVIRONMENT DEAL 8 OIL PRICE 9 PAYMENT BANKS 11 SHADOW BANKING 13 NBFCs 14 NEW DEFINITION OF FDI 16 REFORMS IN POWER DISTRIBUTION 16 SECURITIES LAWS (AMENDMENT) BILL 2014 18 JUVENILE JUSTICE BILL, 2014 18 HUMAN DEVELOPMENT: INTERNATIONAL COMPARISON 19 INEQUALITY 20 SOCIO‐ECONOMIC PROFILE OF STATES AND INTER‐STATE COMPARISONS 21 ASER 2013: Main Findings 23 SKILL DEVELOPMENT 24 HOW INDIA NEEDS TO FACE CLIMATE CHANGE 24 AGENDA FOR ECONOMIC REFORMS 28 INFRASTRUCTURE 30 WHY LONG‐RUN MATTERS 30 FIVE PRONGED STRATEGY TO CONTROL INFLATION 31 URJIT PATEL COMMITTEE 32 Some Major Issues in India's Merchandise Trade Sector 32 MAKE IN INDIA OPPORTUNITY 34 Make for India or Make in India – The debate begins! 37 VULNERABILITY COMPARISON OF INDIAN ECONOMY 38 PM JAN DHAN YOJANA 39 COOPERATIVE FEDERALISM 40 ZERO DEFECT, ZERO EFFECT 41 DIGITAL INDIA 42 TWO FACTOR IDENTIFICATION ISSUE 43 MINSK AGREEMENT 44 WILFUL DEFAULT 44 © EssaysforIIM.com 2014‐15 Page 1 Issues for IIM PI Process http://www.essaysforIIM.com ‘MAKE IN INDIA’ ...
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...ANNUAL REPORT 2011-12 Government of India Ministry of Statistics and Programme Implementation Sardar Patel Bhawan New Delhi - 110001 Website: http//mospi.gov.in. CONTENTS Chapters Page Vision Mission Introduction Development and Highlights National Statistical Commission Central Statistical Office National Sample Survey Office Coordination of Statistical Activities Computer Centre Statistical Services Indian Statistical Institute Twenty Point Programme Infrastructure and Projects Monitoring Member of Parliament Local Area Development Scheme Hindi Promotion Other Activities ANNEXES I IA IB IC ID IE IF IG IH II IIIA IIIB IVA IVB IVC V VI VII VIII Organisation Charts Ministry of Statistics & Programme Implementation Administration National Statistical Commission Central Statistical Office National Sample Survey Office Computer Centre Programme Implementation Wing Abbreviations used Allocation of Business to the Ministry Project, Seminar/Conference/Workshop and Travel Grant Assistance sanctioned during 2010-11 Project, Seminar/Conference/Workshop and Travel Grant Assistance sanctioned during 2011-12 (Up to December, 2011) Statement of Budget Estimate (SBE) -2011-12 Total Plan Gross Budgetary Support (GBS) for 2010-11 (BE and RE) for North-Eastern Region. Total Plan Gross Budgetary Support (GBS) for 2011-12 (BE and RE) for North-Eastern Region. Performance of Monthly Monitored Items under TPP-2006 (April, 2010 to March, 2011) Performance of Monthly Monitored Items under TPP-2006...
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...Term Paper On GLOBALIZATION AND ITS IMPACTS ON BANGLADESH [pic] Prepared for: Dr. Nurul Islam Supervisor Department of Management Govt. Titumir College, Dhaka Prepared by: Mafia Bhuiyan Class Roll No : 547 Exam Roll No : 9613176 Registration No : 1632581 Session : 2009-2010 Department of Management Govt. Titumir College, Dhaka Date of Submission: March 7, 2013 Letter of Transmittal Dr. Nurul Islam Supervisor Department of Management Govt. Titumir College, Dhaka Subject: Submission of Term Paper. Dear Sir, We have the pleasure to present the report on “Globalization and its Impacts in Bangladesh.” This report is done to find out the concept of globalization and its effects on different sectors of Bangladesh and on its peoples’ life. It is conducted by our group under your supervisory advises. We offer you thank to allow us to do such job. To prepare this report, we have tried to devote our best effort and conducted extensive literature review to find out the study relevant materials. We sincerely hope and believe that our report will secure your approval and serve its purpose. During the process of preparation due to various constrains there may be some mistakes. However, we apologize for all those and beg your kind consideration in this regard. Finally, we hope that you would be kind enough to receive this report and bless us hearty. Thank you Sincerely Yours, …………………… Mafia Bhuiyan Class Roll...
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