...as it relates to processes of cognition such as; memory, perception, thinking, recognition and the human ability to solve problems, ( Jansari, 2010 p.60). Since the second half of the nineteenth century neurologist began studying brain damage in patients, more specifically their research has examined the effect of brain damage and its implication for normal cognitive functions. It has therefore being argued that in order to understand a working system, one must understand how it can fail, (Jansari, 2010 p. 59). This can refine and possibly constrain existing theories, as well as inspire the formulation of future concepts with regards to the structure of normal cognition. Evidence is based on case studies of individual brain damaged patients who show deficits in particular areas of the brain, from such studies researchers infer that different areas of the brain are highly specialized. Furthermore the development of more accurate techniques, aided by more effective research paradigms has increased our understanding of cognitive functions, in areas such as disassociation, plasticity, memory, localization and face processing, which would be explored later in the essay. Cognitive neuropsychology has however shown that there are limitations in understanding cognition where questions regarding methodology may arise, for instance studying single patient symptoms may pose problem for generalization. This essay would therefore provide an account of how neuropsychology has contributed to our...
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...raucous. Harley-Davidson’s image itself took a big shot due to the Hells Angels. This was a motorcycle gang wishing to become notorious for "drug trafficking and other organized crime activities," who used only Harley-Davidson motorcycles. All of this combined to lead to a decline in demand and sales throughout the entire industry during the 1960’s. The industry was really helped out with the release of the Hollywood film Easy Rider in 1969. This film helped change the public’s perception of bikers and sparked an increase in motorcycle demand which has lasted to this day. The motorcycle industry offers products which can be viewed as luxuries or wants as opposed to necessities. When concerning Harley-Davidson, most motorcycle owners have purchased their bikes as a second vehicle, using them more during weekends and off-time instead of during the work week. This implies that the motorcycles serve for recreational purposes and thus are an item which can be expendable at times. This has hurt the industry recently with the slight recession the United States economy is facing. Another interesting thing to note about the motorcycle industry is the different appeal bikes carry in different global regions. In the United States for instance, Harley-Davidson has had much success because of the market trends and tastes people enjoy. Harley-Davidson has benefited from a U.S. market which enjoys casual and recreational riding. This isn’t necessarily the case overseas, as in Europe the trendy...
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...Extended responses questions identify how the different elements of emotion - expression, recognition, and regulation - develop across the lifespan Human psychology throughout the lifespan is exhibited through the three important elements of emotion, which include; emotional expression regulation of emotional experiences emotional recognition This essay will discuss each of the three elements in the following life developmental stages referring to biological evidence and well know developmental stages referring to biological evidence and well know developmental theorists where appropriate. The three life stages in this essay will be infancy and childhood, adolescence and adulthood. Emotional expression is a key aspect of learning in which the individuals recognizes how to apply emotions that are socially appropriate and in keeping with the emotional development of that person. During infancy, the use of facial expressions is a key means of communication to establish biological needs. For example crying when to be fed or laughing when defecating. At this stage of infancy usually about the first months of birth, key cognitive functions to express emotions such as smiling is reflexive, independent of external stimuli. With the advancement of age of 2 - 3 months this reflexive motor is replaced by social smiling, typically when the baby sees his or her caregivers face. From the ages of 4 - 5 years, emotional expressions begin to be shaped by societal and cultural...
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...IB Extended Essay Subject: Computer Science / I.T.G.S Research Question – To what extent can biometrics be trusted as a safe method of payment in personal devices? Research Question – To what extent can biometrics be trusted as a safe method of payment in personal devices? Name: Rusheel Iyer School: GEMS Wellington Academy - Silicon Oasis Year 12 Word Count - ____ Name: Rusheel Iyer School: GEMS Wellington Academy - Silicon Oasis Year 12 Word Count - ____ Contents Title Page………………………………………………………………………………………………………..1 Abstract………………………………………………………………………………………………………….3 Introduction……………………………………………………………………………………………………4 Biometrics………………………………………………………………………………………………………4 Fingerprints…………………………………………………………………………………………4 What is a Fingerprint?..........................................................................................4 Why is it used?.........................................................................................................4 What is Fingerprint Recognition?...................................................................4 Facial Recognition………………………………………………………………………………..5 Why is it used?........................................................................................................5 What is Facial Recognition?..............................................................................5 How does it work?...................................................................................
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...SEMESTER I 2014/2015 IE21103 MARKETING ESSAY (INDIVIDUAL WORK) WEIGHT: 10% QUESTION 1 PREPARED BY: Name | Matric No. | CHUA PEI KUN | BI12110028 | DATE OF SUBMISSION: 9th October 2014 PREPARED FOR: Madam Nona Masnie Mohd Nistah TABLE OF CONTENTS No | Title | Page | 1 | Introduction | 3-4 | 2 | Reasons for celebrity endorsement | 5-6 | 3 | Effects of celebrity endorsement | 7-8 | 4 | Conclusions | 8-9 | 5 | Bibliography | 9-10 | Question 1 Consider brands like Olay Malaysia ©, D’Herbs ©, Maixara © and Revlon © each brand appointing celebrities as their product ambassador. How does the use of celebrity endorsement enhance brand awareness and brand image? 1. Introduction How does the use of celebrity endorsement enhance brand awareness and brand image? First, we need to understand what celebrity endorsement is. Definition of celebrity is an individual who is known to the public (Friedman & Friedman, 1979). Brands like Olay Malaysia ©, D’Herbs ©, Maixara © and Revlon © appointing celebrities as their product ambassador to communicate brand images and information to consumers. People tend to overlook a lot of adverting and marketing tactics in this fast-paced life but people hardly goes unseen of the presence of a celebrity. Many researches report that customers have a need to gain an insight about the lives of celebrity personalities, which is why celebrity can catch consumer attention easily. Many organizations use celebrities...
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...Ayikoue Ajavon-bochoue New technology in my field –Research and essay June 30, 2014 Networking System Administrations (NSA) Task 1 ; new technology article search ; BIOMETRICS. Is in generality the study of measurable biological characteristics. In computer security, biometrics refers to authentication technic that rely on measurable physical characteristics that can be automatically checked (webepedia, 2014) There are many characteristics of biometrics: Face: the analysis of facial characteristics Fingerprint: the analysis of an individual’l unique fingerprints Hand geometry: the analysis of the shape of the hand and the length of the fingers. Retina: the analysis of the opillary vessels located at the back of the eyes. Iris: the analysis of the colored ring that surrounds the eyes pupil. Signature: the analysis of the way a person signs his name. Vein: the analysis of pattern of veins in the back of the hand and wrist. Voice: the analysis of the tone, pitch cadence and frequency of a person’s voice (webepedia, 2014). Task 2: the global biometric system market 2014-2024-market size and drivers market profile (Claire @reportlinker) . on march 31,2014 PR newswire US and reportlinker .com announce a new market search report is available in it catalogue meaning the biometric system market went global and been use in different part of the globe ; in Africa,Europe ,Asia. It also provide insight on the spending pattern and modernization pattern in...
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...A Brief Summary Of The Situation At Vidsoft Management Essay Since going public Vidsoft Technologies has witnessed rapid expansion and revenue growth. Its CEO, Keith Nash, has created and maintains a strong customer-responsive culture. To uphold levels of motivation employees are given a high degree of autonomy over their work. Teamwork is incentivized and promotions come quickly to those who fit the mold. Alaji Babatunde - in his third year of employment and already a senior manager - manages two product lines and eleven staff. Unable to allocate his time effectively, he contemplates introducing a new layer of management to the organization structure. Babatunde identifies one suitable candidate among his staff and settles to look outside the company for the second. With the consensus of James White, Babatunde offers a management position to Jennah Li, a conscientious and admired member of the group. Soon after, Alex Hsu, a young engineer and a direct report of Li, cites irreconcilable differences and requests to be transferred to the group without a manager. Li, concerned that Hsu’s transfer may be seen as a sign of weakness on her part, insists he continue to report to her. How can this situation be best resolved? Babatunde’s first challenge is to understand why the problem manifested itself in the first place. The second is to match his managerial approach to the situation without further negatively impacting the equilibrium of the group. The solution requires a combination...
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...MEDGAR EVERS COLLEGE DEPARTEMNET OF BUSINESS ADMINISTRATION SYLLABUS BUS 103 -- INTRODUCTION TO BUSINESS Tuesday 12:30 PM – 2:55 PM TEXT BOOK: BUSINESS ESSENTIALS by RONALD EBERT AND RICKY GRIFFIN PRENTICE HALL, 2005 INSTRUCTOR: Dr. Simon Best Contact: sbest@mec.cuny.edu COURSE DECSRIPTION This online course has been designed to serve as an introductory and general survey business to acquaint students with the importance of business as a field of study. It involves general outlines of various aspects of business including management, marketing, finance, accounting, business law, human resources management and information systems. Topics to be covered include understanding of business environment, entrepreneurship, global aspects, managing operations, functions of management, basic principles of marketing, managing information, principles of accounting, money and banking and business law. This course will prepare students to take higher level courses in these various related fields. COURSE OBJECTIVES --- To prepare students with basic tools and knowledge required to understand business growth and development with respect to SMEs, entrepreneurship, supply chains and disruptive innovation --- To set the foundations for development of knowledge and information necessary for the success of business ventures. --- To relate the various processes of accounting, finance, marketing, management, information systems and business law to the total system and to...
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...“The New Black Face Movement” The New Black movement is encouraging youth of my generation to adopt an attitude of assimilation instead of enduring a fight to keeping our identity. History is important to people of all cultures it helps to guide you by knowing where you’ve come from and it lets you know when you’ve elevated your way of thinking by honoring your ancestors and what they have fought for. The new black movement is encouraging a growth stunting amongst black people which is not helping to create a more progressive race but is instead encouraging children to lose themselves. The new black face is the result of the African experience while in America, forcible assimilation has always been a part of our culture, but there is a new threat implemented by enticing the youth with the “New Black Movement.” The notion of the new negro was coined by Alain Locke meaning by race, was black, but would not live in the stereotypical confines of what being black meant. But affluent African Americans such as Raven Symone and Pharrell have taken this idea and morphed it into what can be seen as an abandonment of identification, according to Pharrell, you must stop identifying with the African American group altogether and the positive accolades of hard work will elevate your status with society. But this idea is simply furthers the crisis of identification within black children. In the 1940’s there was a doll study performed by The Clarks determined that the black children overwhelmingly...
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...Management people in organization The employees or people working towards the achievement of a common goal are the biggest assets of an organization. Managing the people of an organization is known as people management or human resource management. In this context, the main purpose of the report is to talk about the issues related to people management and itself as issues in changing world of business and workplaces. Next segment of the essay attempts to focus on the challenges that are contributing to people management issues in organizations. Afterward, a number of theories have been presented in the discussion that can help dealing with issues related to people management. The essay has illustrated the critical review of people management theories discussing their integration to assist the managers in dealing such issues. In contrast, the way of using these theories by managers to overcome the people management issues also have been delineated in this essay. Before highlighting the issues in relation to people or human resource management, it is necessary to know what people management is and how is it perceived within the organization. It is understood that people are the soul of the organization and success and the failure of then business totally depends on their attitude and performance. Therefore, the very difficult task for a manager or an employer in the organization is managing the people. A manager is supposed to lead, train, inspire and encourage the people working...
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...products are quintessential to human being’s knowledge. Technology products include computer, cell phones, cars and so on. Since technology products have been invented, they bring a lot of benefits. However, some people doubt that technology products are bad for people. Some people think that technology products have strong radiation; that they may hurt people’s bodies, such as headaches and damage to the eyes. Also, technology products update very quickly. People need to have more time and energy to learn how to use them and use them well. This may cause people to feel restless and anxious. Even though there are some disadvantages showing those technology products are bad for people, the good effects still outweigh the disadvantages. This essay focuses on how computers bring people a lot of help. People need to dependent on technology, such as computers can help people to calculate, computers make people’s lives easier, computers make people less lonely and computers have the equivalent of human intelligence. Computers can help people to calculate. In scientific research and engineering design, there are many complicated numerical computations. Sometimes people cannot calculate them using human knowledge. They need to depend on computers, because computers are good at solving these complex precise mathematical problems. Computers also make fewer mistakes. According to Wilson and Redish, people want to use computers to teach physics classes. Not only for topics already taught,...
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...Human and Machine Intelligence Essay I have been tasked with examining the root similarities and differences between human and machine intelligence. This is no small feat considering the copious amounts of scientific and philosophical information attributed to each, including fact, speculation, conviction, or otherwise. Defining intelligence alone has been historically subjected to great debate; add to that the hypotheticals of artificial intelligence and a whole new scale of complications become apparent. Through the course of this essay Team C will analyze and discuss a handful of key variables pertaining to biological (human or human-like) and mechanical intelligences, including their presumed natures and components, etc., and in the case of machines current achievements, ambitions, and the direction of development. With greater understanding of the elements of each, Team C can begin to compare and contrast the two with as much precision as possible, given the level of uncertainty. Artificial Intelligence (AI) has been a difficult goal to reach for scientists. Major milestones have been crossed on the road to true AI. According to Anthony Tongen, “In 1999, a group of scientists from Emory University and Georgia Tech made a calculator (called the “leechulator”) with neurons taken from leeches” (Tongen, 2003). This adaptation of biological components and mechanical material strikes major ground in the collective effort to reach true melding of flesh and machine. By 2010 Swedish...
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...New York, USA Volume 5– No.3, February 2013 – www.ijais.org Fingerprint Biometric Authentication for Enhancing Staff Attendance System Oloyede Muhtahir O. Dept. of Info. and Comm. Science University of Ilorin, Ilorin. Adedoyin Adeyinka O. Dept. of Info. and Comm. Science University of Ilorin, Ilorin. ABSTRACT Biometric technology that involves the identification and verification of individuals by analyzing the human body characteristics has been widely used in various aspect of life for different purposes, most importantly as regards this study the issue of staff attendance. Despite the numerous advantages of the biometric system and its impact to various work sectors across the globe, most biometric technology users face the issue of defining the right and accurate biometric technology system that will be cost effective in solving particular problems in specific environment. In this paper, a study was conducted using a telecommunication company in the South West region of Nigeria, in order to determine the specific biometric identifier that can be used to enhance their traditional staff attendance system which presently affects the productivity of the organization. The study was conducted using a quantitative approach by designing a questionnaire as the data collection instrument based on different biometric technologies. The survey involved 37 employees based on stratified random sampling technique. The results however show that fingerprint...
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...following information: property, plant, and equipment, investment property, intangible assets, financial assets, investments accounted for using the equity method, biological assets, inventories, trade and other receivables, cash and cash equivalents, total assets classified as held for sale to include disposable group classified as held for sale in accordance with the IFRA 5, trade and other payables, provisions, financial liabilities, liabilities and assets for current tax, deferred tax liabilities and assets, and non controlling interests presented within equity. Unlike the IFRA, the GAAP does not prescribe a standard format. The United States Security Exchange Commission (SEC) regulation does not require precise like items to appear on the face of the balance sheet. The IFRS and GAAP conceptual frameworks hold opposing views from the objective of financial reporting but are very comparable in the way of thinking that all financial reporting should have the quality of information that indicates the information will make a difference in a decision and that information should be complete, neutral, and free from error. The conceptual framework for the financial reporting establishes the concepts that motivate financial reporting....
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...Porter’s Five forces and SWOT analysis on Breadtalk in Singapore Introduction BreadTalk Group Limited is a bakery in Singapore and was founded in the year 2000, like any other business Breadtalk is in regular pressure to improve their levels of performance and efficiency, with this in mind, this essay shall give a comprehensive study of diverse aspects that have made it possible for Breadtalk to stay gainful despite the critical business environment. This shall be achieved by performing a comprehensive Strength, weakness, Opportunity and Threat (SWOT) analysis and Porters Five forces analysis. SWOT analysis Strength The concept of Breadtalk is exclusive and inventive and this differentiates the brand from usual bakeries in the market. Breadtalk has standardized the design across all branches and is widely recognized for its attractive and eye-catching layout. Breadtalk vends a large range of buns, bread, pastries and cakes which is a very unique concept from the traditional bakeries in the market; every retail channel of Breadtalk presents about 40 to 60 special items day by day. (Ball, 2012) The Breadtalk group has a chain of approx 40 retail outlets island-wide in Singapore, it has existence in countries like Kuwait, Oman, Jordan, Saudi Arabia, India and Bahrain and thus it has captured strong market interest, which has helped in increasing its brand awareness. Weakness Breadtalk products are priced slightly higher than the products of other bakers, which might...
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