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Essay On The Detroit Show

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The move to October can put a greater spotlight on American cars in foreign coverage. Incorporating the most foreign automaker as possible equals more foreign news coverage. Export sales have been at a stalemate in recent years and Detroit auto show management hopes to help those numbers. Neal Boudette writes about the concern in The New York Times, “More worrisome is that the drops in export sales have come even as manufacturers have resorted to heftier discounts, which eat into their profits. Sales incentives are now equal to more than 11 percent of the average vehicle sticker price. As recently as 2014, that figure was below 8 percent” (par. 6). With an expansion of European and Asian coverage from moving the show to October, a greater showcase …show more content…
The benefits that the show can gain from it and the companies coming back to the show will help immensely. To handle the new dates coming closer to other international shows, management of Detroit show’s, have a packed schedule of meetings at the Geneva auto show in Switzerland next month to discuss the move with global automakers and the organization that regulates and recognizes leading auto shows. Detroit’s management hopes to make a compromise with other global automaker to spread out the shows dates to make it possible for companies to showcase in all of them. For the shows in America before Detroit’s such as Chicago, Los Angeles, and Las Vegas, they might get more new cars unveiled at their events, but without the date conflict, it will not stop the amount of companies that show up to Detroit and the amount of guests. With brand new events outside and more companies, the calendar move is expected to get much more profits that would make the loss of money due to sports team wouldn’t affect the show much. If anything, sports games may bring in more people since they are already in the city anyways, guest could stop by to the auto show before or after the

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