Differentiating between market structures
Differentiating Between Market Structures in Kudler Kudler Fine Foods runs three local higher end specialty food stores in the area of San Diego Ca. Kudler vision is to be the best gourmet grocery store for the above average shoppers that are looking for the best meats, produce, cheeses, and wine. Kudler has three stores in southern California and considers itself without direct competition (Apollo, 2011, Strategic Plan). Here it will show what are Kudler strengths and weaknesses, market structures, competitive strategies, and recommendations.
Strengths and Weaknesses for Kudler
The survey that was taken in 2012 indicated that Kudler, store hours are the biggest strengths with over 71% of those responding, agreeing that the “store hours are convenient” and the “atmosphere and décor are appealing” (Apollo, 2011, Market Surveys). When comparing how the shopping encounter was, it comes out as a weakness. Roughly 40% of the customer surveyor’s say that the value of the products was good for the money, and about 60% say that customer service representatives were nice and respectful. Highlighting the key parts of the survey results, those who participated conquer with the saying that, every question decreased in the surveys for 2010 and 2011. Kudler is just one of the few stores in Southern California area that is in this type of food market, the weakness in price and the potential decrease in customer satisfaction could make an opening for stores to come into play in the market and take Kudlers share of the market.
Market Structure for Kudler
Kudler market may be viewed as a monopoly, oligopoly, or monopolistic competition depending on how the market is outline. According to Kudler own strategic plan, a “gourmet food shop” is the only store in its southern California region that offers its range of goods and