Kevin Gaddis
Comm 103
Dayton
February 14, 2010

Snickers Commercial Advertisement A snicker is a candy bar made by Mars Incorporated it was introduced around the 1930’s. In the Snickers package it consists of peanuts, nougat topped with roasted peanuts and caramel covered with milk chocolate. Snickers is one of the best selling chocolate candy bar of the century, it also has annual global sale of about two billion dollars in U.S. money. How the candy bar receives it original name was from a horse own by two people by the name of Frank and Ethel Mars. In 1949, the Snickers brand was the official sponsor of The Howdy Doody Show, and was making about over fifth teen million Snickers bars every day. Throughout the upcoming years of the Snickers candy bar the company has been known for their creative, outrageous, commercials and also their ads as a corporation. In the 2010 National Football Super bowl, Snickers was the number one commercial of the football game. It was the first time for the Snickers ad to receive a rating of 8.68 out of 10 in the USA today advertising rating. By successfully reaching that goal, it was a huge turnaround from about three years ago when one of their commercial in the 2007 super bowl was criticized by the nation because they thought it had an anti- gay message during the commercial. “The ad consists of two auto mechanics working on an engine next to each other, and one shoves a chocolate bar into his mouth. While the other mechanic was being jealous he simply starts chomping on the other end of the candy bar. Then all of a sudden the two men start too feverishly from each end until their lips meet and “accidentally” kiss one another. Then the two men decide they must do something manly to make up for the thing they just did, so they pull a fistful of their own hair off their chest”(Michael Wilke 2007). In the 2010 super bowl the