Background:
- Cathay Pacific was founded in Hong Kong on september 24 1946
- it is held amongst two, Roy Farrel and Sydney de Kantzow
- as mentioned in the video, in its early stages, cathay pacific only flew to few routes between hong kong, sydney, manila, singapore
- when it bought butterfield and swore it expanded its fleet and its destinations routes to European and North American countries.
- this has continued to the current days in their developments

Future Forecast:
- in the short term, revenue of cargo may increase because cathay pacific is introducing new cargo terminals in hong kong this year
- the firm has ordered around 92 fleets expecting to introduce new flights and destinations which will allow it to increase

Industry Comparison:
- revenue: throughout the years, it is shown that british airways' revenue has been higher than cathay pacific, because of the financial crisis in 2008, they had begun to face negative drawbacks and growth, they began to operate in different markets and expand their fleets and destinations which had allowed their revenue to increase, british airways was bound to take such an action in order for them to keep gaining profit and remain in the industry, as the scale of the company grows the revenue will increase with it

- expenses: we can also notice that both company's share similar expenses where as their revenues have a drastic difference, this shows that cathay pacific may be more efficient in delivering their service and with a better quality as well, as they have mentioned that their first priority is customer