It’s easy to tell yourself that you want to build a business that will make you a generous full-time income for the rest of your life. But it’s a much more challenging thing to actually do it. No matter how easy some people try and make it sound, there’s a lot of serious work you have to put into making a business profitable.
As a personal coach, I often get asked the question “Why isn’t my online business making the kind of money I hoped it would?” Now, the reasons behind this are varied, but more often than not, one of the most common stumbling blocks tends to be that the person hasn’t set – and committed to – setting aside regular “business hours” to work on following through on their business activities. It’s a classic time management issue.
If you’re not making the kind of money you want with your business, then you have to ask yourself if you’ve set and kept specific business hours to take care of what needs to be done. If this isn’t a problem for you, then there’s no need to read further. Maybe you’ll want to check out other articles in this series.
But if this does describe the time management obstacle you’re facing in your business, we need to get to changing this right away, or the results could be pretty devestating for your bottom line (especially if it’s at an early stage of your venture).
To do this, let’s take a step back for a moment and look at why people resist the idea of setting aside specific hours to build their online business – and how to turn the situation around to your advantage and give you leverage over the situation. Basically it comes down to a common perspective people have about “business hours”:
I don’t need to set business hours.
The whole point of an online business is so I can make money on my own time. Setting business hours would be too restricitive.
Hmm … yes, and no. It is great that an online business is one that you