| Unit Title: Managing Communications, Knowledge and Information | | BTEC Level 5 Higher National Diploma in Business |

| Unit Title: Managing Communications, Knowledge and Information | | BTEC Level 5 Higher National Diploma in Business |

Introduction

This unit recognises that communications do not automatically take place effectively in organisations and that both information and work-based knowledge is often insufficient when decisions are made. Learners will look at how managers can improve the planning of their communications processes as well as their communication skills.
Learners will understand why managers need to adopt a more inclusive approach to stakeholders affected by the decisions they make and why they need to network on a more structured basis.
The unit also looks at how managers can make the information and knowledge they gain accessible to other parts of the organisation.
The unit is designed to develop learner understanding of the interaction between communications, knowledge and information. It also covers how IT systems can be used as a management tool for collecting, storing, disseminating and providing access to knowledge and information.

Task One
Starting up a new business can be both demanding and rewarding, and for those looking to establish themselves in the world of retail, the choice can present unique challenges. There is the initial decision over whether to establish the business as both a bricks-and- mortar operation, or whether to go completely online. Then there is the competition - the retail sector is tough and it is worth bearing in mind that any business no matter how unique, is going to have to compete, not just with similar retailers but with a wide variety of different shops for the consumer spend. For this task you are required to develop a report which will guide the audience through