MEMORANDUM

To: XXXXXX

From: XXXXX

Date:

Subject: Designer Women’s Clothing (DWC)

Introduction

Advertising and attempting to determine which users have confidence in and how one could act towards services and products can be tough. Designer Women’s Clothing effort is searching a advertising possibility to produce a profile of content-driven sites which can be operated with a reduced operation expense, and provide several hundred thousand user visits monthly, the first "DWC-Web" would concentrate on designer fashions.

Marketing Objectives

To get information and develop concepts regarding a Fashion Web regarding preferred content, possible advertising hurdles, legalities and insight into control over the fashion web, which may depend greatly on high-income contributors in urban centers for content. Users with the proper attitude and objective to buy a number of designer clothes are required, to meet the exclusive demands of a small company. To create DWC an effective operation, management - the company’s leaders - have concentrated on areas which are important to meeting the company goals. They are operations including although not restricted to: output, advertising, efficiency, quality problems, sales, transportation functions, worker satisfaction and most importantly security.

Methodology

To address the advertising goals, one internal brainstorming session will be held among DWC workers. Group people will first study the DWC-Web like a buyer and then study the DWC Web from a company perspective. Group people will be first exposed to 4 substitute fashion sites for background and frame of reference. The sites observed were:

- Styledash.com
- Fashionista.com
- Luxist.com
- Dlisted.com

None of the sites matched what the members perceived as being a fashion site; but, the areas which are received well from