4190

International Marketing IBN302.H1N 5 IB3416 M 5:00P-7:30P Todino, H

This course examines the fundamentals of marketing within a global context students learn the impact of economic, cultural, political, legal and other environmental influences on international marketing. They analyze international marketing cases, considering product, pricing, placement, and promotion. Students learn from lectures, discussions, international case studies, and group projects.

Course Goals:
The goal of this course is to equip the student with the knowledge, skills, and methodologies used in marketing in a global society.

NSCC Essential Learning Outcomes Met by Course:
Knowledge Facts, theories, perspectives, and methodologies within and across disciplines: Students discuss the principles and methods of marketing within a global context. Intellectual & Practical Skills, including Critical thinking and problem solving: Students analyze how certain types of marketing may apply to one product/situation/culture/country and not another. Integrative & Applied Learning Synthesis and application of knowledge, skills and responsibilities to new settings and problems: Students create international marketing plans for a product and region of the world.

Course Outcomes/Learning Objectives:
Upon successful completion of this course, students will be able to: 1. Define marketing and the diverse factors influencing marketing activities within a global context. 2. Describe how competitive forces impact a company. 3. Describe international issues in product development and marketing communications. 4. Explain the importance of effective positioning. 5. Explain the types of pricing methods for a product or service. 6. Develop an appropriate marketing strategy that considers the product’s target audience, culture, competitors, product life-cycle stage, and channel strategy. 7.