B9MG116 International Management
Lecture: PJ Paul Student Number: 10069260 Word Count: 3332

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Introduction
This paper analyses the political, economic, social, technological, legal and environmental (PESTEL) structure of Spain and it exposes a rational approach to the Spanish market in order obtain a successful implementation of the Everline product in the country. Everline is part of WDFC UK and it is aimed to offer an innovative, fast, flexible and convenient source of credit to entrepreneurs looking to expand their business, manage working capital, or fill a short cash gap. WDFC UK is currently working in three continents and it is supported by some of the world’s leading venture capital firms, with a heritage of building and backing world-class internet companies including Facebook and LinkedIn (“About us” Wonga.com) Everline group include other brands like Wonga.com, which has provided millions of loans to more than a million customers in the UK alone, and the online retail payment service, PayLater. In 2012 Wonga.com reporter a net benefit of £62.5m, former Wonga Business applied to have the trading name Everline added to its credit licence in September this year the domain name Everline.com was registered by WDFC SA. Everline, former Wonga for Business, was launched in May 2012, and offers £3,000 to £50,000 loans to limited companies, LTD’s, or partnerships, and £10,000 to trade solders; money can be borrowed between one and fifty two weeks and the business have to been trading for at least two years.

Methodology research The compiled information for adobe PESTEL analysis is done through literature research on official Spanish government bodies, official Spanish government website, newspapers, blogs, EU websites and traditional literature. In order to keep the data up to date all the numbers shown in the PESTEL are being contrasted with the most