Assignment/presentation in course: ‘Introduction to International Business’
Learning traits:
Trait I-2-1-1: Students will have the ability to communicate across various cultures; articulate the importance of one’s values, and respect different opinions. 5% in presentation and 5% in assignment
Trait I-3-1-1: Students will be able to conduct independent research on current international business topics. 10% in presentation and 10% in assignment
Trait I-4-1-1-: Ability to use modern information technology to, independently and in a group, solve international business problems. Students will also be able to communicate their findings through various IT applications. 5% in assignment and 5% in presentation
Trait I-6-2-2-: Students will be able to prepare a written report according to reasonable professional and academic standards 10% in assignment

This assignment is generally thought of as a group task! Please find yourself in groups of up to 5 students. The assignment counts 30% of your total grade. The assignment also provides the basis for your presentation, which will be 20% of your final grade.
Imagine the following scenario:
Kymco (Kwang Yang Motor Corporation) is planning to enter a new country market with its Scooter range or to expand sales in an existing market. The CEO asked you to develop a list of possible countries for Kymco to enter or to expand. SHe also asked you to evaluate two of those countries from the economical, political, as well as cultural perspective. Based on your evaluation, the report should also include a recommendation for market entry/expansion strategy. This strategy needs to be justified.
You can choose a different company if you wish. The countries need to be approved by the professor i.e. me.
Outline:
1. Introduction / and list of possible countries. 2. Evaluation of political, economic and cultural settings of two countries in which Kymco could expand to. Your analysis can follow frameworks such as PESTEL, Hofstedes cultural dimensions, or the one described in your book (p. 83, “country attractiveness”). 3. Suggestion, evaluation, and justification of a market entry/expansion strategy. This section should be linked with section 2. (What? Why? How?) 4. Conclusion 5. References
Guidelines:
Your assignment must be word processed and printed on A4 paper, font Times New Roman, size 12, with 1.5 line spacing.
Your paper should be written in a formal style.
Any diagrams you include should be neat, clear, clearly labeled, and, referenced.
Your paper should be approximately 2000 words in length, not including diagrams, appendices and references.
Your presentation should be around 20mins long and cover your key findings, as well as your market entry/expansion strategy.

Deadline
The deadline for the work is the 19th of December. Your presentations will take place in the following 2 weeks.
Your work should be handed in at the start of the lesson. Assignments have to be submitted as hard copy.

Referencing
List every source you have used in your answers (books, internet, magazines, journals etc.) and make sure you have in-text references for this essay.

Plagiarism
Students should bear in mind that plagiarism (copying material from the Internet or texts without references, or copying from other students) will result in an automatic E grade. Quoting and paraphrasing texts is permissible as long as the source is clearly cited in the text and the full reference given. Plagiarism includes including text from other sources without proper referencing, or, copying other students’ work.

Best of Luck!
Dr Sven Dahms