Submitted Creative Brief must have the following filename format:
[HLTS]_Creative Brief_ [School Name]

Submitted Creative Brief must have the following filename format:
[HLTS]_Creative Brief_ [School Name]

Page 1 - Creative Brief Template
Instructions: Complete the four questions below (do not exceed one page for all four answers combined). Then, continue to page 2. (1) Outline the strategy for your planned initiative, product or tool. Be sure to include your defined target audience and key research findings that support your strategic decision-making: | Our initiative is set to encourage the youth (14-30 years) to lead a healthy and active lifestyle and be better representatives of Qatar during 2022. We aim to shift the distorted perception of sports and nutrient in Qatar, where people think it’s a difficult and time-consuming process. | (2) Provide a list of your tactics and how they support your overall campaign strategy: | Pre-event activities: The aim is to primarily push our target audience to register for the event.Social media- 1) Create engaging posts about healthy habits that will be easily sharable. 2) Reach out to social media influencers to be part of the event, e.g. Mohammed Al Kuwari- chef and advocate of healthy eating. 3) Create (#Challenge_with_Friends) a weekly competition supported by our influencers. For instance, Mohammed, our chef, can create a healthy breakfast recipe post for our account and we’ll ask our followers to recreate their own heathy breakfast version and tag us to win a one-on-one lesson with Mohammed (redeemable during the event). Activation- We will promote our event by creating a health check booth where visitors will be able to get a healthy weight assessments and an invite to our event. Event: It’s a one day event filled with simple and fun activities. It will run under two main themes: sports and nutrient. The day