Michael Clark
Essay 10

In the business world marketers are what help sell products, whether the product be new or existing, it is there job to sell it. Well-made advertising can be the sole factor in the success of product. To design well-made advertisements companies need to be creative, a good creative collaboration can really skyrocket a product beyond its competitors. Being creative is a skill set that can truly be a tool in a career arsenal. Being a creative person, goes well beyond marketing, especially important in engineering. When companies work closely with marketers and creative firms a beautiful collaboration can happen. This idea starts with reference to our last writing assignment when we discussed the importance of team work, that whole concept applies here. Creative firms are generally filled with enthusiastic people whose ideas are well beyond reality; however these are the ideas that spark realistic ones. Marketers know the market, they know the target audience and how to get the point across but without creativity ads would be extremely boring. We see ads all day every day; whether it be the television or the paper everything is loaded. Because of this we are exposed to the “boring” ads, as well as the entertaining ones. The country just passed election 2012; regardless of who we voted for the most important part is the ads are gone. The television gets bombarded by political ads that are not creative and very boring, how many people actually say “gee, I can’t wait for that Obama commercial to come back on”. This is a prime example of bland advertising; however a lot of companies get truly creative. A good example is Budweiser, who doesn’t remember the frogs, also every city that Budweiser advertises in the gear it locally. Here in Cleveland they use the browns, go to New York and you hear the same commercial but with the giants name there.