Connecting customers to opportunities for 150 years

HSBC Holdings plc
Strategic Report 2014

Overview
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Who we are
Our purpose
Cautionary statement regarding forward-looking statements
Highlights
Group Chairman’s Statement
Group Chief Executive’s Review

Strategic objectives
9 Value creation and long-term sustainability
10 HSBC Values
11 Our strategy

Business model
12 Market presence
13 Organisation
15 Governance
16 Global businesses
18 Employees
21 Risk overview

Strategic priorities
26 Grow the business and dividends
26 Implement Global Standards
28 Streamline processes and procedures

Outcomes
28 Financial performance
34 Remuneration
36 Sustainability

Directors
40 Directors

Supplementary information
42 Status of the Strategic Report 2014
42 Copies of the Annual Report and Accounts 2014
42 Shareholder enquiries and communications
43 Report of the auditor

The Strategic Report 2014 forms part of the Annual Report and
Accounts 2014 for HSBC Holdings plc and is not the Group’s statutory accounts. It does not contain the Report of the
Directors and it does not contain sufficient information to allow as full an understanding of the results and state of affairs of the Group and of its policies and arrangements concerning
Directors’ remuneration as would be provided by the full Annual
Report and Accounts 2014.
Additional information, including commentary on 2013 compared with 2012, may be found in the Form 20-F filed with the US Securities and Exchange Commission (‘SEC’) and available on www.hsbc.com and www.sec.gov.
Certain defined terms
Unless the context requires otherwise, ‘HSBC Holdings’ means
HSBC Holdings plc and ‘HSBC’, the ‘Group’, ‘we’, ‘us’ and ‘our’ refer to HSBC Holdings together with its subsidiaries. Within this document the Hong Kong Special Administrative Region of the