TV or Radio –Which is The Best Way to Advertise

There are a lot of different ways to advertise . when you want to increase your business what is the first thoughts that you have? How to make people know about your product, how good your product is . The best and fastest way is through advertising. Here we are going to talk a little bit about the two effective way to advertise. First of all, before we start advertising with TV, radio or any other form of advertising, it's very important to make sure we have a good offer. What we call an offer is what most of people want to trade our prospects for their time or money. It is the main thing that will determine the success or failure of your TV/radio advertising. For example, good offer or bad offer? The answer to that question determines, more than anything else, how well our TV/radio advertising will work. For example, if we have a very good offer , new refrigerators that normally sell for $499 each. We want to unload them for $299 each. How much advertising do we think it would take to sell these refrigerators? But what if we had a very bad offer? We have refrigerators, but they're all old, beat-up and ugly. In a used appliance shop, they might sell for $59 each. But you want $199 each for them! Would any amount of truthful advertising move those refrigerators at that price?

After that, we should analyze which way is the better way to do our advertising. Many new advertisers assume that they should start on radio and "move up" sometime

later to TV. In my opinion TV can usually produce more immediate calls and instant prospects than radio and that is what the new advertiser needs ,especially the new advertiser with a limited budget. Television has one very important advantage over radio: every person watching television has immediate access to a phone, paper and pencil and most radio listening is car listening. People may hear the commercials and resolve to call later but then they forget. Also, radio is more expensive than TV. According with TV Advertising for Small Business & Professionals “for what they would pay for a spot on one of the top five radio stations, they can buy three or four decent daytime TV slots”.

In conclusion, radio can works well for some advertisers who want to become part of the landscape and can afford to be less concerned with getting immediate calls. But ,like I mentioned before it usually takes more time, money and patience while you wait for results. And then if we have an offer that is appropriate for "immediate response" television advertising, you would probably have to wait no longer for calls to come in, which makes TV the most appropriate or perhaps, fastest way to receive a result back after an advertisement.