1. How would you describe the culture at BMW?
Much of BMW’ Success stems from over 90 years in the industry having an entrepreneurial culture that is very rare in Germany. Regardless of your job title at BMW’s all workers of many levels works together to create better ideas so that they can better the brand and product. Their team brainstorming is done on a regular basis because; everyone’s input is valued at the company of BMW’s. BMW creates informal networks where many unorthodox ideas for making better BMW’s.

2. What model of leadership is illustrated at BMW? How does this impact BMW's culture?
Their leadership is one that values their employee’s ideas and listens to their ideas. The open door of BMW’s leadership allows for many of their employees to feel as if they have value to the company and many of their achievements. Many employees from all different departments are known at times to get together and work on many single projects. The model of leadership that is illustrated at BMW is the Entrepreneurial culture because they have a commitment to experimentation, innovation and being on the leading edge.

3. Using the concepts illustrated in the Job Characteristics Model, analyze why employees derive high job satisfaction at BMW?
Many of the employees at BMW derive their strength from being an unparalleled company by showing their knowledge and skills that are needed to perform and do and effectively job. BMW’s carefully develops training and development for their employees. By allowing their employees to have job satisfaction in return their employees are able to be more flexible it allows them to introduce new technology and it allows BMW’s employees to have more job satisfaction and enrichment.

4. What attributes of organizational creativity are forested at