Who are the wired generation?

Well, we are all the wired generation.
Today's teenagers use technology to stay in touch with friends at all times - turning their bedrooms into 'connected cocoons'

If someone said

Its so amazing, that you cant miss any moment.
And with nivea suns protection you don’t need to leave the sun for anything.
Not even to charge your phone.
Because,
Nivea presents
A magazine to charge your mobile phone by solar energy.

Pictures Pictures Pictures

The ad is made with a material that captures solar energy.
This energy is used to charge your phone while you enjoy the sun

Now you only leave the beach, when the sun leaves too.

With the same concept of wired generation, I can come up with this business idea.

Any market is a unique market with unique purchasing behavior.

So here we start with the idea.

We can choose any growing hypermarket that is found in many locations wit in the ame country like for example spinneys here in Lebanon.

The issue with these chains that they grow in many locations in the same country, for a market goal so that to reach more customers.

Now this chain is surely are affected by other hyper markets.

The question is : can the same chain be the number one without increasing the outlets?

Well, with a hard workers community like Lebanon, you may find no time for shopping. So you have to approach these busy people.
How ?

Let the store come to the people !

We can come out with virtual stores with the most demanded products, by using banners and sign boards all over the country.

Although it would be virtual, but the display and the merchandise has to be the same as it is in the store.

And the difference is that you use your smart phone to shop!
Each product has to have a unique barcode on the virtual display, you only scan the barcode, with a simple application and choose as many products as you want.
When the online purchasing Is done, it will be delivered right after you reach home.
The result is that people can relax right after work and during the weekends.
Moreover, People can shop wherever they go, without visiting the actual store.

By this, we can increase the online shopping.
Thus the specific chain like spinneys in Lebann would dominate the market through the advantage of using smart phones by huge population.

Thank You