Premium Essay

Essentials

In: Computers and Technology

Submitted By man200890
Words 1553
Pages 7
MBA Essentials
Information Technology for
Strategic, Competitive Advantage
Virginia Franke Kleist, Ph.D.
Assistant Professor
Division of MIS/Management

Welcome to the Technology
Part of the Program
• How are you using information technology
(IT) today in your firms and businesses?
• How successful has this been for your firm?
• Do you have problems that are still unresolved with Information Technology?
• Can IT give competitive advantage, anyway?
• How can one identify which technologies will best give strategic advantage?
MBA Essentials
Session X

Information Resources
Management

2

Contact Information







Virginia Franke Kleist, Ph.D.
Virginia.kleist@mail.wvu.edu
www.be.wvu.edu/divmim/mgmt/kleist
304-293-7939
I welcome your comments and contacts!
Several drawings are adapted from Laudon and Laudon,
(2005), Management Information Systems: Managing the Digital Firm, New Jersey: Prentice Hall (8th ed.).
• Some material adapted from Burgelman, Christensen and Wheelwright, (2004), Strategic Management of
Technology and Innovation, Boston: McGraw-Hill Irwin
(4th ed.).
MBA Essentials
Session X

Information Resources
Management

3

MBA Essentials
Session X

Information Resources
Management

4

MBA Essentials
Session X

Information Resources
Management

5

What will we learn?
• Strategic advantage from information technology
• Latest information technologies
• How do you successfully select, implement and manage a new IT?
• How can your firm benefit from IT?
MBA Essentials
Session X

Information Resources
Management

6

MBA Essentials
Session X

Information Resources
Management

7

Strategic Information
Systems

Strategic Information System
• Technology used to gain an edge over an organization’s competition
• Can be used at all levels of an organization or...

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