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: Established Companies, Such as Coca Cola and Mcdonalds Do Not Need to Waste Profits on Advertising as They Already Have a Vast and Loyal Customer Base.

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Title: Established companies, such as Coca Cola and McDonalds do not need to waste profits on advertising as they already have a vast and loyal customer base.

I. Introduction | | A. Background | Advertising plays an increasingly important role in business. However, some famous companies do not willing to spend profits on advertising. | B. Thesis statement | Disagree. I believe it is better to spend a certain amount of profits on advertising. | II. Main argument 1 | It can be beneficial to those companies directly. | C. First supporting point | Expand new market | 1. First detail | * Advertising is the most efficient way of communicating price advantages to a large numbers of people.( John Nielsen,1974) | 2. Second detail | * Promote new products. | D. Second supporting point | Maintain consumer loyalty on a long-term basis. | 3. First detail | * build up strong identity. | 4. Second detail | * | E. Third supporting point | To be more competitive. | 5. First detail | * Established companies still have strong competitors eg McDonalds vs KFC Coca Cola vs Pepsi Cola | 6. Second detail | * advertising can be more valuable for firms in a competitive environment .( Ganesh Iyer,2005) | F. Fourth supporting point | | 7. First detail | * | 8. Second detail | * | G. Fifth supporting point | | 9. First detail | * | 10. Second detail | * | III. Main argument 2 | It has indirectly influence to companies. | H. First supporting point | Give convenience to their customer. | 11. First detail | * Consumers may minimize time expended insearching and in locating and evaluating purchase alternatives.( Rahim Ajao Ganiyu,2012) |...

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