...Japanese people, despite positive preliminary evidence, could end up being a catastrophic failure. With any overseas business venture, there are inherent risks that one must take into account. Doing business in Japan begins by appointing a representative in Japan. This representative may be a person chosen from the headquarter office or a Japanese national. According to (Jetro 2007) The representative must have the decision-making powers to make sure that the initial venture happens without any setbacks. The major regulations of doing business in Japan include laws and regulations that apply to any business startup. Foreign companies can begin by establishing their business presence as representative office, branch office, subsidiary company, or limited liability partnership. Since the setup procedure for establishing a business can be very complicated, it is advisable to procure outside help from a professional service firm in Japan. Human resource management pertaining to Japan’s laws on labor and protection of workers include the Labor Standard Laws, Industrial Safety and Health Law, and Minimum Wage Law. These laws set forth the minimum standards. According to (Jetro, 2007), one major regulation pertaining to foreign investment requires submitting proof of government notification to the to the Bank of Japan within fifteen days of the company being established. Tax notices of the business established must be submitted to...
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...1 LO1 LO2 LO3 LO4 LO5 Creating Customer Relationships and Value through Marketing UNIQLO: UNIQUe cLOtheS, UNIQUe ShOppING eXperIeNce A hugge Japanese adult consumer preferred luxury brands, whereas the teenage crowd tended to frequent niche fashion shops to stay current with the latest trends. At the time, casual clothing in Japan was thought of as being either affordable but poorly made or of high quality but expensive. The market for casual clothing was also fairly limited, with people in general perceiving such informal wear to be trendy and impractical, and to cater mostly to younger people. Tadashi Yanai, the founder and chairman of Fast Retailing—the parent company of UNIQLO— set out to change all that, aiming to provide consumers with casual clothes that were affordable and yet of good quality, and to expand the market for casual clothes to the entire population. In 1998, UNIQLO began a revolution in the Japanese fashion industry with a now-legendary line of fleece garments that came in a gradient of colors and were sold at an affordable price of ¥1,900 each. It proved to be UNIQLO’s best selling item and is still one of its most popular products today. Suddenly, fleece garments—and UNIQLO— were “cool” and hip, and the demand for UNIQLO’s affordable, casual wear exploded. LearNING OBJectIVeS After reading this chapter you should be able to: Define marketing and identify the requirements for marketing to occur. Explain how marketing discovers and satisfies...
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...|Foreword | | |[pic] | |Dr. Thongloun SISOULITH | |Deputy Prime Minister | | | |President of the Committee for Planning and Cooperation | | | |Chairman of the Committee for Investment and Cooperation | | ...
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...The Singles Lounge. Building Relationships. Together. 1. Executive Summary The Singles Lounge is a unique local Lounge/tapas/specialty microbrew beer lounge that provides a friendly, effective place singles can meet. The Singles Lounge is not your typical bar where people go to meet other singles, it has a unique service called the structured conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insight into the other person through reflective conversation. The structured system provides an atmosphere that lowers inhibitions and breeds confidence, allowing singles to meet other singles and gain insight into their personality by way of thoughtful discourse. Meeting people is one of the biggest hurdles for 25-45 year old singles. The Singles Lounge provides this group with an effective solution to this problem. The Singles Lounge will reach profitability by year two and will have earned comfortable profits by the end of year three. The Singles Lounge will be set up in the hip, upcoming industrial area of NW Washington, DC. This area is a rapidly emerging night stop for the targeted demographic. Because the rented space will be an old warehouse the lease costs are quite reasonable. The tradeoff for the very reasonable lease is slightly higher tenant improvements required at start up The Singles Lounge is also a microbrew specialty beer lounge located near the campus of Georgetown University...
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...1. By 2002, Samsung was rated as one of the top 3 players in the global mobile handset market. Analysts attributed Samsung’s success to its marketing initiatives. Discuss the role of marketing in Samsung’s success. To establish itself as a major player in global mobile handset market, Samsung implemented different marketing strategies like innovative and technologically advanced products, people centric product designs which satisfied the needs of the consumers worldwide, partnering with local distributors and suppliers, exploring new market and consolidated marketing effort. Firstly, Samsung focused on its product to shed its OEM player. For this, the company started a restructuring process called ‘New Management’ which focused on product quality, globalization and multifaceted integration. The company prioritized quality over quantity and implemented various quality initiatives like Six Sigma approach and assembly line manufacturing to ensure quality. To make products suitable to all, it established design institutes in Europe, US and Asia. Samsung separated a budget of $ 126 in a program for building complete global design. In already crowded electronics consumer goods sector, Samsung decided to launch products which were technologically advanced and innovative. With this, Samsung gained a competitive advantage among its competitors. It also established research facilities in California (United States) and Tokyo to improve its product line. Another marketing strategy...
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...Table of Content 1. Introduction .................................................................................................. 1 2. Causes of the Booming Sex Industry .......................................................... 2 3. Economic implications of Sex Industry...................................................... 3 3.1. Thailand ................................................................................................. 3 3.2. Philippines .............................................................................................. 5 4. Social implications of Sex Industry ............................................................ 8 4.1. Moral Implications ................................................................................ 8 4.2. Child Prostitution .................................................................................. 9 4.3. Sex Trafficking and Slavery ............................................................... 10 4.4. Health and Cost Issues ........................................................................ 11 5. Recommendations ...................................................................................... 14 6. Conclusion ................................................................................................... 17 7. References ................................................................................................... 18 1. Introduction The sex industry involves the sale of sex related...
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...i Richard Ivey School of Business The University of Western Ontario IVEy 9A98A005 DELTA GRAND PACIFIC HOTEL s Tom Gleave prepared this case under the supervision of Professor John Kennedy solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation The authors may have disguised certain names and other identifying information to prefect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission This material is not covered under authorization from CanCopy or any reproduction rights organization To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey uwo.ca. Copyright © 1998, Ivey Management Services Version: (A) 2003-02-03 In July 1996, Ross Cunningham, Director of Sales and Marketing for the Delta Grand Pacific Hotel in Bangkok, Thailand, needed to devise a marketing strategy that would ensure the hotel’s success in its very competitive market. Specifically, Cunningham wanted to ensure that the hotel maintain and eventually increase its two key benchmarks of performance, namely, occupancy rates and average room rates, by milking the Sukhumvit Micromarket to...
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...recorded a brand growth of 14% World s World’s largest plasma panel manufacturer In 2006, its net income was $226 million, on total revenues of $24.7 billion COMPANY – ITS SUBSIDIARIES • LG Display, is one of the largest manufacturer of liquid crystal displays p y • In 2006, the company's mobile phone division, LG Mobile, marketed the LG Chocolate TM phone, changing the company's i ' image of th maker of thi k 3G phones. f the k f thick h • Focuses on the design and marketing of phones such as the LG Shine and LG Prada (KE850 ( • The company was picked as 'The Design Team of the Year' by the Red Dot Design Award in 2006~2007 • Called the 'New Apple' or 'New Sony' in the industry and online communities • S Sponsor E li h Premier League club -Fulham FC. English P i L l b F lh LG ELECTRONICS - ORIGIN Established in 1958 as GoldStar, producing radios, TVs, g , g , refrigerators, washing machines, and air conditioners. Merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived Before having the title LG – The p household products were sold under the brand name – Lucky, and the electronic products sold under the name Goldstar In 1995, GoldStar was renamed 1995 LG Electronics, and acquired Zenith Electronics of the United States. LG – ELECTRONICS – BUSINESS DIVISIONS Mobile communications Currently number five, LG Electronics is expected to become...
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...General information 1a. Company Profile Major Cineplex Group Plc (MAJOR) is Thailand’s leading Lifestyle Entertainment Company with core business in cinema, bowling, karaoke and ice skating rink, rental and services, advertising media and movie content. MAJOR was listed on the Stock Exchange of Thailand (SET) in May 2002. Product and Service: 1. Cinema Business (Providing Entertainment Services) Major Cineplex, EGV cinemas, Paradise Cineplex, Mega Cineplex, Hatyai Cineplex, Esplanade Cineplex, and Paragon Cineplex 2. Advertising Business CineAd Co.,Ltd (Providing advertising services and media) 3. Movie Content Business M Pictures Co., Ltd. (Providing film programming services), MVD Co., Ltd. (Providing home entertainment Distribution services) 4. Rental and Services Business (Providing rental spaces) 5. Bowling, Karaoke and Ice Skating Business Blu O Rhythm & Bowl (Providing bowling and karaoke services), Major Bowl Hit Providing bowling services), Sub – Zero Ice Skating Club (Providing ice skating services) Major Cineplex Group Public Company Limited page 1 Revenue Structure: As illustrated above, the majority of the revenue or 53 percent of the revenue is generated from its cinema business sector, followed by its Concession, Advertising, Movie Content, Rental and Service and Bowling, Karaoke and Ice Skating business sector, with a percentage of 15, 14, 6, 6 and 6, respectively Customers: Cinema Business The business is targeting on a wide range of customers...
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...CHAPTER III TECHNICAL ASPECT OF THE BUSINESS PRODUCT AND ITS PROCESS ADMINISTRATIVE The Administrative Team Leader will oversee and coordinate department workflow, resolve workflow problems and manage process improvement initiatives. This position has responsibility for oversight, direction and coaching of the department administrative staff. This individual will also provide support to Managers (as assigned) and department staff in achieving their objectives. Work is generally varied and administrative or project oriented. It involves developing alternatives and determining solutions for handling recurrent assignments that range in complexity. He/ She is responsible for all resort departments and supervises all "resort" department heads to ensure company standards and procedures are being upheld, in an effort to maximize guest service and satisfaction. Oversees staff morale onboard and allocates staff. They are directly involved in the maximization of resort revenues and will monitor and control expenses and requisitions of all resort departments. The Resort Director ensures all group functions and our guests are looked after. FRONT OFFICE DEPARTMENT To ensure that all Departments under his supervision are successful and as independent profit center as possible, ensuring maximum guest satisfaction consistent with our resort standards, through planning, organizing, directing and controlling all aspects...
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...Monopolistic Competition and Oligopoly 13 Monopolistic Competition W e have now examined two “pure” market structures. At one extreme is perfect competition, a market structure in which many firms, each small relative to the size of the market, produce undifferentiated products and have no market power at all. Each competitive firm takes price as given and faces a perfectly elastic demand for its product. At the other extreme is pure monopoly, a market structure in which only one firm is the industry. The monopoly holds the power to set price and is protected against competition by barriers to entry. Its market power would be complete if it did not face the discipline of the market demand curve. Even a monopoly, however, must produce a product that people want and are willing to pay for. Most industries in the United States fall somewhere between these two extremes. In this chapter, we focus on two types of industries in which firms exercise some market power but at the same time face competition. One type, monopolistic competition, differs from perfect competition only in that firms can differentiate their products. Entry to a monopolistically competitive industry is easy, and each industry is made up of many firms. The other type, oligopoly, is a broad category that covers many kinds of firm behavior and industry structure. An oligopoly is an industry comprising a small number of competitors; each firm in an oligopoly is large enough to have some control over market price...
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...| | Market Mix of Mobile Phone Market in India | | | | | | | | | | Letter of Transmittal July 16, 2013 Subject: Submission of Report. Dear Sir, We are pleased to submit the report that you asked for & gave us the authorization to work on “Marketing Mix of mobile phone market in India”. This report is an essential part of our course, we tried our best to work on it carefully and sincerely to make the report informative. The study we conducted enhanced our knowledge to make an executive report. This report has given us an exceptional experience that might have immense uses in the future endeavors and we sincerely hope that it would be able to fulfill your expectations. We have put our sincere effort to give this report a presentable shape and make it as informative and precise as possible. We thank you for providing us with this unique opportunity. Sincerely yours, Acknowledgement “It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no exception.” On the very outset of this report, we would like to extend our sincere & heartfelt gratitude towards all the personages who have helped us in this endeavor. Without their active guidance, help, cooperation & encouragement, we would not have made headway in the project. We are extremely thankful and pay our gratitude to our faculty Prof. Ashish Banerjee for his consultative help and constructive...
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...Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of the most challenging parts of China operations, perhaps more so than other areas such as accounting, finance, or research & development. For several reasons, First, infrastructure in marketing is underdeveloped, including transportation systems, media development, labyrinth of multi-tier distribution channels, and the severe shortage of qualified marketing personnel. Firms attracted to the longterm potential of this vast country must remember to pay sufficient attention to the basics of producing, distribution and marketing a successful product (Country Commercial Guide 1998), Marketing Strategies In the early 1980s when MNCs first came to China, many thought of China as a huge market with a homogeneous culture and felt standardized global marketing would be effective in capturing the opportunities and improving efficiency. These feelings were confirmed by the desire of Chinese to acquire western technologies and their fascination with products from the West. After living in an economy of...
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...Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of the most challenging parts of China operations, perhaps more so than other areas such as accounting, finance, or research & development. For several reasons, First, infrastructure in marketing is underdeveloped, including transportation systems, media development, labyrinth of multi-tier distribution channels, and the severe shortage of qualified marketing personnel. Firms attracted to the longterm potential of this vast country must remember to pay sufficient attention to the basics of producing, distribution and marketing a successful product (Country Commercial Guide 1998), Marketing Strategies In the early 1980s when MNCs first came to China, many thought of China as a huge market with a homogeneous culture and felt standardized global marketing would be effective in capturing the opportunities and improving efficiency. These feelings were confirmed by the desire of Chinese to acquire western technologies and their fascination with products from the West. After living in an economy...
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...Gay Language in Cape Town: A study of Gayle – attitudes, history and usage AXL 5301W - Minor Dissertation by Kathryn Luyt, BA (Hons) Cape Town Student number: LYTKAT001 Minor Dissertation submitted in partial fulfillment of the requirements for the degree of MASTER OF ARTS BY COURSEWORK AND DISSERTATION LINGUISTICS SPECIALISATION in the Department of African and Gender Studies, Anthropology and Linguistics Faculty of Humanities UNIVERSITY OF CAPE TOWN February 2014 Supervisor: Professor Rajend Mesthrie The financial assistance of the National Research Foundation (NRF) towards this research is hereby acknowledged. Opinions expressed and conclusions arrived at, are those of the author and are not necessarily to be attributed to the NRF. University of Cape Town The copyright of this thesis vests in the author. No quotation from it or information derived from it is to be published without full acknowledgement of the source. The thesis is to be used for private study or noncommercial research purposes only. Published by the University of Cape Town (UCT) in terms of the non-exclusive license granted to UCT by the author. University of Cape Town 1 MA in Linguistics Minor Dissertation PLAIGIARISM DECLARATION 1. I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend that it is one’s own. 2. Each significant contribution to and quotation in this minor dissertation from the work(s) of other people, has been acknowledged through citation...
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