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Eth 316 Week 3 Organizational Issues

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The Responsibility Project 1 RUNNING HEAD: The Responsibility Project

The Responsibility Project ETH 316 January 27, 2014 Professor Mary Sortino

The Responsibility Project 2

The Responsibility Project A short film was chosen to view on the Responsibility Project website. The film chosen was named Greyston Bakery. The film highlights some very important issues concerning business and their place within their community. The film explores how external social pressures influenced the organizational ethics of the bakery and its management. These issues have proven relevant to both personal and organizational decision making. The film also presents the viewer with information regarding the relationship between ethics and the law as they pertain to business operation. The short film is about Greyston Bakery which is famous for the brownies it makes and sells. Despite the success of the brownie Greyston CEO Julius Walls Jr wants people to be aware of what is happening behind the scenes at his company. He views the profits of his company as the means to supporting a mission. Walls Jr classifies Greyton as a social enterprise in which there are two bottom lines, one for profits and one for a social mission. The film presents the external social pressure of giving back to the community. Greyston Bakery focuses one of its social efforts on providing employment to people within its own community using an open hiring process. Open hiring allows an opportunity for employment to anyone who walks through the doors regardless of previous history. The company views this as a way to help struggling community members get back on their feet and provide for themselves again. Another part of Greyston’s social initiative is the Greyston Foundation. The foundation uses some company profits to fund community development work in the fields of childcare services, housing, and...

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