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Ethical Considerations

In: Social Issues

Submitted By Ggayi
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Ethical Considerations in Primary Research
Summary:
Primary research involves collecting data about a given subject directly from the real world. This section includes information on what primary research is, how to get started, ethics involved with primary research and different types of research you can do. It includes details about interviews, surveys, observations, and analysis.
Contributors:Dana Lynn Driscoll, Allen Brizee
Last Edited: 2012-09-21 10:05:43
Primary research is conducted all of the time--journalists use it as their primary means of reporting news and events; national polls and surveys discover what the population thinks about a particular political figure or proposal; and companies collect data on their consumer base and market trends. When conducting research in an academic or professional setting, you need to be aware of the ethics behind your research activity.
Here are some specific points to consider: * You should have the permission of the people who you will be studying to conduct research involving them. * Not all types of research require permission—for example, if you are interested in analyzing something that is available publicly (such as in the case of commercials, public message boards, etc) you do not necessarily need the permission of the authors. * You don’t want to do anything that would cause physical or emotional harm to your subjects. This could be something as simple as being careful how you word sensitive or difficult questions during your interviews. * Objectivity vs. subjectivity in your research is another important consideration. Be sure your own personal biases and opinions do not get in the way of your research and that you give both sides fair consideration. * Many types of research, such as surveys or observations, should be conducted under the assumption that you will keep your findings...

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