...2014 8/1/2014 Impact of Ethical Consumerism on Businesses; Sainsbury’s as case study Contents Executive Summary 2 Introduction 2 Ethical Consumerism Types or Categories 2 Sainsbury’s as a case Study 4 Opinion Survey on Consumerism 4 Conclusion and Recommendations 5 Bibliography 6 Executive Summary In a ethnicity of plenty, where organisation are selling very similar products at almost the same price, and of the same quality to even the similar consumers, These consumers are free of charge to make use of other, ethical criteria in making their choice between opposite options. There are definitely different levels of ethical consumption - with some people being highly morals determined, while some are just getting on a generally satisfactory bandwagon. The reality still that there is a rising crowd of ethical consumers which need to be taking seriously. Because now it is very easy to be an ethical consumer The Internet, press, and magazines are all spreading company’s information about where and how their products and services are being generated. Blogs and customer help desk are also help customers who by one way or the other had terrible experience or who have important inside information to obtain immediate international exposure. Exposing unethical conduct and practices is a definite title for journalists, so business organisation is under more enquiry than before. Businesses like Sainsbury’s are carefully but continuously examining how well they are...
Words: 2274 - Pages: 10
...A Case Study: The Body Shop International PLC Submitted by: I. Executive Summary II. Background III. Problem Identification The Body Shop needs to stop the decline of net profit and come up with ways to strengthen the company in terms of marketability of products, profitability and efficiency of processes. IV. SWOT Analysis STRENGTHS | WEAKNESSES | * Perception of a “humanized” and ethical company * Known and established player in the “cosm’ethics” scene * Research and development * Innovation initiatives | * Low-end products with high price * Poor marketing and no advertising efforts * Supply chain problems and stock-outs * Unsatisfied franchise owners * Poor and passive customer service * No marketing department * Inconsistent brand | OPPORTUNITIES | THREATS | * Regional and international expansion * Product innovation * Strategic partnerships with suppliers, interest groups, etc. | * Competitors (WELEDA, Bath and Body Works, Boots, Kiehls etc.) * Department stores with similar products, but stronger and fresher promotions * Criticism of green consumerism * Environmental and human rights laws | V. Forecast (Insert forecasts here) (Insert analysis here) VI. Recommendations A. Operations 1. Allow upward communication to increase employee involvement by implementing a feedback and grievance system. 2. Improve relationships with franchisees 3. Streamlining...
Words: 258 - Pages: 2
...effort to change the situation and to comply with the WHO code, the criticism to nestle should be stop. Since I have made too much discussion about how nestle is an ethical corporation with high CSR consciousness now I want to give another example — The Body Shop. The Body Shop International PLC is a global cosmetics company launched in 1976, which was predicated on ethical principles and the values of environmental sustainability, it can be seen as one of the first companies to prohibit the use of ingredients tested on animals, the Body Shop also pioneered Community Trade agreements with countries in the developing world. The company is also attributed for shaping ethical consumerism in the way it has produced and retailed its various consumer products. Here I want to give some real cases of Body Shop to support my argument. Opposition to Animal Testing From the outset, The Body Shop has maintained and publicly declared that it does not test its cosmetic products on animals, nor does it commission others to do so on its behalf, as it considered the practice to be unethical. Indeed, this sentiment became a central facet of the organization’s philosophy and one that set it apart from its main industry competitors. It is also a policy that has served to define the organisation in terms of its ethical stance and one that has been reaffirmed in many of the...
Words: 2187 - Pages: 9
...or more of the parties, such that serving the interest of one party is a detriment to the other(s). For example, a particular outcome might be good for the employee, whereas, it would be bad for the company, society, or vice versa. Social responsibility of business ethics and consumer right are the influential aspects of the business and society relations. The social responsibility of businesses to the society’s interest and resource utilization is determinant to the business success. The Consumer right is the main components of the social responsibility of businesses in addition to other components needs special emphasis. The other general sector in business and society is the idea of consumerism and environmental movement, which is claim of collective right. Consumerism affects strategies of business in most powerful industries of the world. Environmental movements are highly attached to the consumer movements of the collective claim of right in the modern world business. LEARNING OBJECTIVES When you have been completed this unit you will be able to: * Understand the concept of ethics, business...
Words: 13914 - Pages: 56
...------------------------------------------------- Societal marketing From Wikipedia, the free encyclopedia The societal marketing is a marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests. The social marketing concept holds that the organization’s task is to determine the needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being. Therefore, marketers must endeavor to satisfy the needs and wants of their target markets in ways that preserve and enhance the well-being of consumers and society as a whole. [1][2] It is closely linked with the principles of corporate social responsibility and of sustainable development. Contents [hide] * 1Objectives * 2History * 3Instruments * 4Examples of societal marketing * 5Societal Marketing and Social Marketing * 6Societal Marketing and Corporate Social Responsibility (CSR) * 7Branding in Societal Marketing * 8Criticism * 9References * 10See also * 11References ------------------------------------------------- Objectives[edit] Various attempts to define the objectives of societal marketing have been noted[3], such as : * "Social responsibility implies that a business decision maker... is obliged to take actions...
Words: 3706 - Pages: 15
...ethics 2.1 Market research 2.2 Market audience 2.3 Pricing ethics 2.4 Ethics in advertising and promotion 2.4.1 Content 2.4.2 Delivery channels 2.4.3 Deceptive Advertising and Ethics 2.5 The use of ethics as a marketing tactic 2.6 Neuromarketing ethics 2.7 Marketing strategy 2.8 Further issues in marketing ethics 3 Regulation and enforcement 4 See also 5 References 6 Bibliography 7 External links Fundamental issues in the ethics of marketing[edit] Frameworks of analysis for marketing Possible frameworks[edit] Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency). An example of such an approach is the AMA Statement of Ethics.[1] Stakeholder-oriented framework, analyzing ethical problems on the basis of whom they affect (e.g. consumers, competitors, society as a whole). Process-oriented framework, analyzing ethical problems in terms of the categories used by marketing specialists (e.g. research, price, promotion, placement). None of these frameworks allows, by itself, a convenient and complete categorization of the great variety of issues in marketing ethics Power-based analysis[edit] Contrary to popular impressions, not all marketing is adversarial, and not all marketing is stacked in favour of the marketer. In marketing, the relationship between producer/consumer or buyer/seller can be adversarial or...
Words: 3041 - Pages: 13
...Companies Responsbilities Introduction Company responsibility is a process which aims to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. It is defined as a form of corporate self-regulation which is integrated into a business model. Company responsibilities functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The term "corporate social responsibility" came into common use in the late 1960s and when many multinational corporations formed the term stakeholder, and organization's activities had a major impact on the stakeholders. There has been different views towards company responsiblities wherein Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. There are different approaches towards social responsiblities, they are broadly clasified into two, the primary...
Words: 1943 - Pages: 8
...Teaching Case ______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association “BUSINESS AS UNUSUAL”: A CASE STUDY ON THE BODY SHOP Subhadip Roy ICFAI University, India Lopamudra Ghosh ICFAI University, India © Journal of Applied Case Research Accepted: September 2008 2 “BUSINESS AS UNUSUAL 1 ”: A CASE STUDY ON THE BODY SHOP “The business has existed for one reason only – to allow us to use our success to act as a force of change, to continue the education and consciousness-raising of our staff, to assist development in the Third World and above all, to help protect the environment. What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience”. - Anita Roddick (1991) 2 ANITA RODDICK STEPPED DOWN AS THE BODY SHOP CHAIRPERSON February 2002, the founder of one of the biggest cosmetics companies in the world, Anita Roddick (Anita) stepped down as the chairperson of the Body Shop along with husband Gordon Roddick (Gordon), who was a co-chair along with her. A number of controversies in the mid and end 1990’s had badly affected the company’s image as doing “business with a human face” as opined by Anita in the quote given above. Periods of losses, coupled with poorly motivated shareholders, de-motivated franchisees, unsuccessful restructuring attempts and public propaganda against the company was proving to be too strong for the company...
Words: 6340 - Pages: 26
...INTRODUCTION 5 1.1 Online Shopping 5 1.2 Security Issues 6 1.3 Computer Crimes Act 1997 7 1.4 Penal Code - Cheating 7 1.5 Electronic-Commerce Act 2006 8 1.6 Consumer Protection Act 1999 8 1.7 Tribunal for Consumer Claim (TCCM) 10 CHAPTER 2 11 FRAUD AND DECEPTION 11 CASES REPORTED 11 2.1 Statistic by PDRM 13 2.2 Statistic by KPDNKK 13 CHAPTER 3 14 RELATION WITH LAW AND ETHICS 14 3.1 Law Related Issues 14 3.5 Ethical and Morality Issues 16 CHAPTER 4 17 RECOMMMENDATION 17 4.1 Consumers Awareness 17 4.2 Enforcement Agency 18 CHAPTER 5 19 CONCLUSION 19 REFERENCES 20 STATUTE 20 ABSTRACT The development of the Internet and the globalization of market have brought changes in business and marketing throughout the world including Malaysia. The increase in world trade due to globalizations has received immense criticisms from society for its detrimental impact on the environment and causing social as well as trade injustices. These issues have led to the emergence of ethical consumers, who challenge business practices by demanding a more ethical conduct in the marketplace. The current legal framework is inadequate to serve as efficient and effective tools of control in protecting consumers against illegal and harmful online business despite the existence of several legislation, guidelines and codes of practice regulating online shopping. The government should think of ways and means of appropriate solutions to address the problem of online shopping fraud in order...
Words: 4007 - Pages: 17
...Case Study # 1 FM 212-Section #: Case Studies in Fashion Marketing Spring 2015 Monica Allen 03/16/15 Professor Kohan Case Study: A Step 1: The Growth of Fast fashion has resulted in large amounts of disposable clothing, which is environmentally unsustainable especially with continuation. Step 2: * Fast fashion retailers are a Major part of the current fashion chain. * The world’s supply of women’s clothing is at least 7 times that of men’s. * The price of disposable clothing makes it very tempting to young female consumers as well as easy to dispose of. * Fast fashion makes it easy for the consumer to wear an item once and discard of it to buy a replacement. * The current raise of consumerism in the United States and Europe will result in the exports of used clothing in other countries to increase. * Fast Fashion is being made at a fast speed overseas in large quantities for very cheap. * Disposable clothing is being created quicker than they are being recycled. * The demand of synthetic textiles has doubled, Not only that the process in which the textiles are created is energy-intensive. * Textile waste is filling up landfills in large amounts. * Cotton is the most widely used fabric in the world. Growing cotton requires large amounts of harmful pesticides. * Chemicals used in growing highly demanded natural and synthetic fibers are classified as hazardous by the World Health organization. Step 3: 1.Government has...
Words: 791 - Pages: 4
...Beyond Consumerism: New Historical Perspectives on Consumption Author(s): Frank Trentmann Source: Journal of Contemporary History, Vol. 39, No. 3 (Jul., 2004), pp. 373-401 Published by: Sage Publications, Ltd. Stable URL: http://www.jstor.org/stable/3180734 . Accessed: 21/03/2011 08:15 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at . http://www.jstor.org/action/showPublisher?publisherCode=sageltd. . Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. Sage Publications, Ltd. is collaborating with JSTOR to digitize, preserve and extend access...
Words: 14844 - Pages: 60
...Management School, University of Sheffield, UK ABSTRACT The ‘attitude–behaviour gap’ or ‘values–action gap’ is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper investigates the purchasing process for green consumers in relation to consumer technology products in the UK. Data were collected from 81 self-declared green consumers through in depth interviews on recent purchases of technology products. A green consumer purchasing model and success criteria for closing the gap between green consumers’ values and their behaviour are developed. The paper concludes that incentives and single issue labels (like the current energy rating label) would help consumers concentrate their limited efforts. More fundamentally, ‘being green’ needs time and space in people’s lives that is not available in increasingly busy lifestyles. Implications for policy and business are proposed. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment. Received 12 December 2007; revised 30 June 2008; accepted 4 July 2008 Keywords: ethical; green; environmental; sustainable; consumer; purchase; consumption; behaviour Introduction VERY...
Words: 7596 - Pages: 31
...Consumer Behavior, 9e (Solomon) Chapter 1 Consumers Rule 1) A marketer who segments a population by age and gender is using ________ to categorize consumers. A) demographics B) psychographics C) roles D) lifestyle Answer: A Diff: 1 Page Ref: 6 Skill: Concept Objective: 1-3 2) A consumer researcher who examines consumers' lifestyles and personalities is studying ________. A) demographics B) psychographics C) social class D) roles Answer: B Diff: 1 Page Ref: 6 Skill: Concept Objective: 1-3 3) The growth of consumption communities, which give members a forum for sharing opinions and recommendations about specific products, has been most affected by which of the following? A) more frequent use of market segmentation strategies B) the growth of the Web C) decreasing brand loyalty in tough economic times D) the increasing diversity of the American population Answer: B Diff: 2 Page Ref: 6 Skill: Concept Objective: 1-4 AACSB: Use of IT 4) A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand. A) market filtering strategies B) market segmentation strategies C) the 80/20 strategy D) economies of information Answer: B Diff: 1 Page Ref: 6 Skill: Concept Objective: 1-3 5) The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas , or experiences to satisfy needs and desires...
Words: 3050 - Pages: 13
...Baggrundshistorie for The Body Shop og L’Oréal 8 3.0. Analyse 10 3.1. Analyse af The Body Shop og L’Oréal ud fra Ingleharts teori om modernitet og postmodernitet 10 3.2. Analyse af primære data 12 4.0. Diskussion 16 4.1. Etisk mainstreaming i skønhedsbranchen 17 4.2. Brandværdi 20 4.3. Diskussion af hypoteser og deres validitet 21 5.0. Konklusion 24 6.0. Kilder 25 Bilag 1 29 Kerneværdier i moderne og postmoderne virksomheder: et casestudie af L’Oréal og The Body Shop 1.0. Indledning 1.1. Introduktion, emnevalg og motivation Dette projekt omhandler kosmetikgiganten L’Oréals opkøb af den miljøbevidste kæde The Body Shop i 2006. Selvom begge organisationer er specialiseret indenfor pleje- og skønhedsprodukter, virkede opkøbet i manges øjne upassende, da The Body Shop repræsenterer og kæmper for miljømæssige emner, blandt andet afskaffelsen af dyreforsøg, hvorimod L’Oréal er kendt som en af de sidste kosmetikproducenter, der endnu ikke har afskaffet dyreforsøg (Pitman, 2006). På trods af de grundlæggende uoverensstemmelser mellem de to organisationers kerneværdier, er samarbejdet fortsat i næsten et årti, og formålet med dette projekt er at undersøge hvordan forbrugerne har reageret på opkøbet, og hvad der gør, at forbrugerne fortsat køber The Body Shop produkter til trods for, at de nu er ejet af en virksomhed med et modstridende kerneværdisæt. Projektet vil søge, at forklare kerneværdierne i både L’Oréal og The Body Shop ved hjælp af Ingleharts teori...
Words: 10054 - Pages: 41
...Issues In Hospitality Management | | A critical investigation into the enabling and inhibiting factors effecting restaurants propensity to provide local food | | Student No. 09823206 | 8/12/2011 | HH300UWords: 2485 | It is apparent there is growing pressure from global, national and social stakeholders for businesses to become more sustainable in their practises. Although defining sustainable food consumption is fraught with difficulties it is widely accepted to include economic, social, cultural and environmental factors (Reisch 2010). A growing and contentious issue within this framework is the provenance and locality of ingredients within the food-related industries. A change in consumer attitudes towards more ethical consumerism is increasing pressure on food retailers to meet this demand. It could be said restaurants act as a medium for food producers to reach consumer markets, therefore present a suitable context to investigate this topic. Therefore this paper aims to investigate the contributing factors as to why restaurant operators may choose to either adopt or incorporate a ‘local’ ethos, and the rationale to cater for this contemporary trend. The government appears to be making some effort to help the local food sector grow. This could be a result of external pressure from the EU in their commitment to rural affairs (as seen in the recent Common Agricultural Policy reforms CAP 2003-2004) or simply more representative of the general publics growing...
Words: 3334 - Pages: 14
