I definitely think that the writers of TV commercials commit a moral offense by aiming at the emotions of the viewers to condition them to buy products they advertise. However, I think it is the companies that should receive most of the blame. A writer of a TV commercial is most likely being told or at least influenced by management on the subject matter that should be present in the commercials. Everyday there are commercials on TV promoting alcohol, tobacco, sex and violence. These are topics that clearly do not set a good example for society, especially the youth. Ironically, the downfall of most humans in the world is related to alcohol, drugs, sex and violence. Nonetheless, these companies are not concerned about the potential negative effects their commercials may have on certain individuals. They are solely focused on making as much money as possible. If these types of companies put the well being of their consumers first, their commercials would have a completely different message. As long as sales keep pouring in, I do not see these types of companies altering their marketing and advertising tactics. In addition, I think the sponsors and networks commit a moral offense as well. Sponsors get paid tons of money for promoting their products, as well as the networks for airing their products. Although they may not directly commit a moral offense, they both indirectly commit a moral offense. Each party is in the business of making money and not the well being of the viewer. TV networks make money off of everyone so they would probably be the least likely of the three to change their practices. At the end of the day, I think everyone has a moral obligation whether they’re a large TV network or a small mom and pop shop. I personally think that most advertising, TV commercials and TV programming are all becoming more vulgar and sexually focused. This is not a good trend and I think there should be higher moral and ethical standard across the board.