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Ethical Issues Relating to Marketing and Advertising, Intellectual Property, and Regulation of Product Safety and Examine Whether

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Submitted By sokone
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Photograph Google.com Images Our New Brand Strategy
Student: Ray Vance
Professor: Dr. Karen Mountain
Course: Marketing Management (MKT 500)
Date: Sunday, May 17, 2015

OUR BRAND STRATEGY- (NAME, LOGO, SLOGAN AND PRODUCT EXTENSION) Well, here we are again at SOMETHING4EVERYONE® Http: www. SomeThing4 Everyone.com. Tom Simmons, our CEO just informed me that he wants a brand strategy, that will not only express our mission statement (Atom Content Marketing, 2009), and target goals, yet he wants something powerful enough, so that our customers can identify and understand, just how and why they should choose the SomethingForEveryone company first. That is, well before even thinking about trying to select any other company, even if they can do the same things that we do. In other words, draw out all of our strong points, versus the competition's weaker ones, and also instill a sense of urgency so that they want to act now. Since we are an everything type of store, we wanted an affinity to connect all of our associations, with something that was easily recognized in a familiar sort of way. Furthermore, as well as find a method, to instantly tie our company name with reliability, quality, trust worthiness, as well as an old world feel, that our vendors, partners and customers alike, would respect and appreciate. Hence, we chose the Alice in Wonderland party Theme, complete with the Mad Hatter, Alice and all the other zany characters to act as an Avatar, Name, Logo, Slogan and Product extension all rolled up in to one. For us, it just seems perfect. It's wild, its familiar, it's trusted, and it's etched into the hearts and minds of folks everywhere, very much like an old school nursery rhyme, that we all learned way back when. So, our theme should help broadcast who and where we are located, what types of products and services (Hartnett,...

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