Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics.

Contents
1 Fundamental issues in the ethics of marketing
1.1 Frameworks of analysis for marketing Possible frameworks
1.2 Power-based analysis
1.3 Is marketing inherently evil?
2 Specific issues in marketing ethics
2.1 Market research
2.2 Market audience
2.3 Pricing ethics
2.4 Ethics in advertising and promotion
2.4.1 Content
2.4.2 Delivery channels
2.4.3 Deceptive Advertising and Ethics
2.5 The use of ethics as a marketing tactic
2.6 Neuromarketing ethics
2.7 Marketing strategy
2.8 Further issues in marketing ethics
3 Regulation and enforcement
4 See also
5 References
6 Bibliography
7 External links
Fundamental issues in the ethics of marketing[edit]
Frameworks of analysis for marketing Possible frameworks[edit]
Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency). An example of such an approach is the AMA Statement of Ethics.[1]
Stakeholder-oriented framework, analyzing ethical problems on the basis of whom they affect (e.g. consumers, competitors, society as a whole).
Process-oriented framework, analyzing ethical problems in terms of the categories used by marketing specialists (e.g. research, price, promotion, placement).
None of these frameworks allows, by itself, a convenient and complete categorization of the great variety of issues in marketing ethics

Power-based analysis[edit]
Contrary to popular impressions, not all marketing is adversarial, and not all marketing is stacked in favour of the marketer. In marketing, the relationship between producer/consumer or buyer/seller can be adversarial or