Ethics in Marketing:
Ethics in marketing is defined as a collection of principles of right conduct that shape the decisions people or organizations make (ENotes).
It is important to practice ethics in marketing in order to ensure fairness and make sure marketing is done morally right when dealing with behavior or practice in any organization. The purpose of marketing is to create a competitive edge or approaches that will make other find your product more appealing than others, thus sales will be higher. Businesses want their competitive approach to satisfy the needs of both the customer and their organization. The economic system has become more successful at providing needs and wants. As this has occurred there has been a greater focus on ethical values rather than just providing products.
When an organization performs ethically people tend to turn towards them. People like to do right by others and think that they are being done right by others. It creates a more positive attitude about the organization; everyone wants to think that they are being solely thought of when a product comes out. They want their needs and desires meet and they expect them met in an ethical way as to do no harm to them.
If ethical marketing practices are not used then ultimately you will end up with a dissatisfied customer and in some cases legal action could take place. It is of upmost importance that your ethical behavior in marketing your organization helps but not hinders you.
For example some food manufacturers that were responsible for two thirds of all advertising directed towards children had to limit their advertising amongst some companies, one mainly known McDonald’s. McDonald’s marketing scheme towards children has now evoked to the healthy options that they serve such as apples instead of French Fries. A company many of us love has been targeted for bad ethical