As a leading international food and nutrition company, H. J. Heinz Company has a responsibility to help consumers make informed and healthy choices about diet and lifestyles relative to their health, well-being and overall nutrition. Heinz has established guidelines for all of its units and affiliates worldwide related to the marketing of its products, including the use of public relations campaigns, consumer education efforts and the purchase of advertising time and space during television or radio broadcasts, in newspapers, in-store promotions, magazines and periodicals or in other forms of electronic communications, including internet-based media. Consumer education, communication, public relations, marketing and advertising are defined as any activity undertaken on behalf of any Company brands, products or businesses to communicate with consumers (of any age), customers, the media or other publics.
General Principles are all communications must be honest, truthful and not misleading, conform to accepted principles of fair competition and good business practice, and be prepared with a sense of social responsibility. Examples of these principles are Advertising, communications and marketing activities should showcase positive social behavior, such as friendship, kindness, honesty, justice, generosity, respect for others, exercise and eating in moderation. Products should be shown used in safe environments and in safe situations.
Brand and Product Guidelines are care must be taken to portray Heinz brands and products in ways that illustrate proper nutrition and healthy lifestyles. Examples are Menu or snack selections should be shown in the context of a balanced and healthful variety of foods.
Children and youth Guidelines states that no product should be solely directed towards preschool, or toddler age group. Exclusive vending machine contracts with schools