...Ad Analysis Project Using colorful, message sending advertisements has become very popular over the last couple decades. Anywhere from using a short video advertisement to just using a simple picture. Every company has been known to do it and it is not just because it is fun to do. They do it for one simple reason. To get somebody or something’s attention. One ad that seems to be very attention getting is by an organization called The Children’s Defense Fund (CDF). They do a great job of using the three most well-known forms of advertisement, which are ethos, pathos, and logos. Throughout this paper the advertisement and how these three appeals are used will be described. Now let me explain to you how CDF uses ethos, pathos, and logos to attempt to help prevent teen pregnancy in their advertisement. First, let me explain what ethos is. In advertising, ethos is essentially having credibility to what you are advertising. The CDF does a great job of using ethos in this advertisement. For example, the CDF uses a quote at the bottom of the picture that says, “Being a teenager is tough enough. Why make things more difficult by becoming a mother too?” It says this right below the stomach of a pregnant teen girl. Having an obviously pregnant teen in the picture saying this gives it credibility. The opinion of a struggling pregnant teen is much more credible than someone who has not experienced what she has. This advertisement is obviously directed towards teenage girls who are thinking...
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...Manny Gutierrez Rhetorical Analysis Paper ENG 105 Ms. Sagdic News Anchor on Fire Americas greatness is a controversial topic on the worlds standards of living. In the opening scene of the television show “The Newsroom”, Will McAvoy the news anchor, is in an auditorium participating in a panel of politically knowledgeable people. McAvoy who is the protagonist of the show, he avoids answering one of the questions asked by a student “Why is America the greatest country in the world?”. He finally does answer “it is not the greatest country in the world.” By analyzing the video “The Newsroom Opening Scene” the viewer sees how McAvoy appeals to ethos, logos and pathos to express his answer. McAvoy appeals to ethos just by being on the stage, the audience’s attention is focused on him as also the other two panelists, Sharon and Lewis, because of their knowledge in politics. The juxtaposition of how they are sat gives the audience an idea of who is the conservative, republican, and the mutual being McAvoy. The fact he has been invited to the college. This demonstrates that the college sees McAvoy as a trustworthy speaker. Generally, colleges are viewed as a place where people go to expand their knowledge on a specific major therefore this invitation gives him credibility. In addition, he is the news anchor of the show. McAvoy is the mutually trustworthy one of the panel. Ideally he is sat in the middle of the conservator & the liberal to further his ethos. People view newscasters...
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...[pic] English 101 Assignments Unit One Rhetorical Situation Analysis Report (Graded as homework) Completing this rhetorical situation analysis “report” will help you to understand the context—the rhetorical situation—in which a text was written, identify the writer’s intended audience and rhetorical purpose, and consider how effective his or her strategies are for accomplishing that purpose. Text: “My View: Should Everyone Go to College?” by Mike Rose (Report due September 3rd) http://schoolsofthought.blogs.cnn.com/2012/10/09/my-view-should-everyone-go-to-college/ “What Value Really Means in Higher Education” by Karen R. Lawrence (Report due September 17th) http://hechingerreport.org/content/value-really-means-higher-education_15129/ Present your responses in the form of short answers to the questions below (not in essay form). Note: As you answer the questions, be guided by the information Rhetorical Choices: Analyzing and Writing Arguments provides in Chapters 3 and 4 to refresh your understanding of rhetorical situation, purpose, audience, kairos, the ethos, pathos, and logos appeals, and rhetorical analysis. 1. Where did this text originally appear? 2. What is the genre of the text? What are the common rhetorical purposes for texts in this genre? (See pp. 22-24 in Rhetorical Choices for examples) 3. What can you discern about the discourse community in which this text is operating? Who is part of the discourse community, what values...
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...reactions. Moreover, exploring the constraints inherent in the op-ed will provide a nuanced perspective on the limitations and challenges faced by the author. By delving into logos, ethos, and pathos, the analysis paper will evaluate the employed rhetorical appeals, the credibility of the author, and the emotional impact on the audience, respectively. Clarifying these terms will enrich the analysis, enabling a more nuanced and comprehensive understanding of the op-ed's persuasive elements (Cohen, Mar. 2024). The. The targeted audience of the op-ed includes readers interested in societal and relationship dynamics, seeking a broader understanding of interpersonal connections beyond traditional romantic or familial...
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...compendium) Write a paper (700-1000 words) in which you answer the following questions. Answer the questions separately. 1. Give an outline of Arnold Schwarzenegger’s main points 2. How does the speaker engage the reader (audience, receiver)? Illustrate your answer with examples from the text. * Brug tropes og schemes * Ethos, pathos, logos * Ancedotes * Allusions * Osv, kig på powerpointet 3. Discuss whether America is (still) the land of opportunity and the land of the free? * Ikke helt personlige mening, vi skal være saglige og se tingene fra forskellige perspektiver Struktur: * Indledning: 5-7 linjer. ”tragt form”. Man starter men noget der er lidt langt væk fra teksten, f.eks ”freedom has always been an important value to the americans”, derefter introducerer man materialet – when, where, who, to whom, why. Man afslutter indledningen med ”how” (how does he engange the reader) altså en påstand. Vi bruger analysen i næste afsnit til at underbygge påstanden, hypotesen. * Outline (what): max ½ side. Main points, 3-4 points. * Analysis (how) + discussion: 1 side, hvor analyse fylde mest. * Afslutning: 4 – 5 linjer, afrunding på diskussionen. Husk eksempler, men ikke for mange. Ethos: talerens troværdighed, hvordan fremstår taleren i talen, hans baggrund og dens indflydelse på det billede publikum får af ham Logos: logisk, fornuftigt, argumentation – fakta. Statistikker, eksperter, osv Pathos: Følelser, også humor Pathos har indflydelse...
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...Name: Eric Elias Kiruja Instructor: Professor Kirui Course: English literature Date: 15th May, 2004 Rhetoric strategy in Artistic Writing Pathos, logos, and ethos is clearly a tool and an instrument of writing that appeal to the seat of emotion, reason and ethnic. The strategy pays dividends to the extent that it calls to these three aspects of life to address issues. Scholars and majority writers in their scholarly and oratorical works have relied so much on the use of the rhetorical style of writing to construct pathos logos and ethos. “Letter from Birmingham Jail," by Martin Luther King Jr (Francisco, 23) is a profound example of this style at play. The three ideologies independently can survive any intellectual argument; they don’t have to work in tandem. This paper seeks to decipher the effect of using the rhetorical strategy to address racial injustice, and diverse religious ideology. Martin Luther employs the use of pathos and logos to create such a strong emotional appeal. To some extent, all human beings are caught in the inescapable network of mutuality. Martin Luther contends that whatever affects one person directly affect another indirectly. Martin Luther King Jr. in a sense achieves a deep sense of pathos by appealing to the logos. The emotional stylistic appeals clearly put the issues on steroids by drawing from particular aspects that cut across geographical location. The racial injustice is a threat to justice...
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...A Rhetorical Analysis on Nike.com Tony Rashad Walker, Jr. DeVry University A Rhetorical Analysis on Nike.com Well known for its athletic apparel, Nike, Inc. widespread slogan “just do it” shows their target audience, adults; adolescents; and teenagers, “how to take it to the next level”. (Hill, 2011, para 2) To showcase their apparel, Nike classic “swoosh/check” trademark is displayed on all clothing, shoes, jerseys, socks, and sports even display Nike banners during games. (Id.) Being that Nike.com advertised brandish are first and foremost used to irradiate physical health and fitness and the improving of athletic ability, the current theme of Nike.com is “Don’t break resolutions… Beat Them. Get better with us this year in our latest looks, layers, and innovation”. (Nike Women’s Spring Style Guide, 2015) Inasmuch, this rhetorical analysis is on NikeFuel, a Nike, Inc. brand advertised effectively and convinces Nike.com target audience that this brandish is the next level to their physical health and fitness and athletic endurance and abilities. (Explore the Power of NikeFuel, 2015) Insofar as Nike.com empowers through their themes and slogans, many of us look at this as Nike.com “battle cry.” These themes and slogans have become the essence of Nike, Inc.; therefore, Nike.com sets the mood and there slogans are the crux of the company. These slogans and themes are “the company identity, the corporate motto, and the battle cry”. (Forsythnov, 2014, para 5) Nike.com “just...
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...writer and about the analysis part. I realized he talked in a very stern tone which he did that to get the point across. He starts out the speech with a little bit of background with slaves and the decloration of independance which helps makes his argument stronger becuase people know a little bit of where everything originated. He pursuades the audiance by saying how much better life would be if everyone was equal throughout the whole speech. For example, he says “And if America is to be a great nation, this must become true.” Meaning America cannot be a good nation until it changes its ways. The reason he said the speech was to persuade America that everyone should be equal....
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...touches on her body. The narrator for the commercial then says, “ With a taste of bourbon, it’ll make a man out of you.” Carl’s Jr. commercials like this one knows what crowd they are trying to reach. This commercial does a fantastic job on introducing the product and getting your attention, while making great use of pathos logos and ethos. Carl’s Jr. is an american based fast food restaurant that continues to expand in different countries. The restaurant was founded July 17, 1941 in Los Angeles California, by the founder Carl Karcher. Investing with his wife Margaret, Carl started off with a few hot dog carts that eventually grew into a drive-in restaurant where they decided to sale burgers. Throughout the years Carl’s Jr. continued to expand as it opened over 1,000 restaurants in fifty years. In the Late 1990’s the company started to notice the decrease in sales so they turned to their advertisement to get sales back up. Reaching out and advertising sexy models and celebrities like Paris Hilton, Kim Kardashian, Jenny Mccarthy and Heidi Klum just to name a few, has certainly helped the company tremendously. In the commercial, the company starts with the use of pathos, an appeal to the audience based on our emotions. The commercial begins with us getting a quick view of Heidi as she...
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...Mark SMith 9/24/13 Eng 226 (MM1) bill paxton Rhetorical Analysis Is It In You? In 1965, on a hot summer day at the University of Florida, researchers developed a new sports drink to help replenish player’s bodily fluids that they sweat out during athletic competitions. The new drink was named Gatorade, giving reference to the schools’ mascot, the Florida Gators. The drink contained water, electrolytes and a carbohydrate that helps boost players bodily fluids back to normal. Gatorade is now the most popular sports drink on the market and can be found for sale at almost any convenience store. One way Gatorade became so popular is their advertisements. Gatorade works to persuade their customers in their ads by making the consumer believe in themselves, by showing how drinking Gatorade is the best decision and by using professional athletes to promote their products. The specific Gatorade ad I am breaking down makes the consumer want to drink Gatorade before, during and after sports events and shows how Gatorade gives you everything you need in a sport drink. Gatorade has been replenishing and refueling athletes for some time now. In 2010 Gatorade introduced their new G Series line of Gatorade, which has three different segments of Gatorade: The Prime 01, the Perform 02 and the Recover 03. I will be discussing the G Series in specific. The ad shows athletes from different sports, drinking the segments of the G Series at the appropriate times. Underneath each of the athletes...
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...Rhetorical Analysis of the Anti-Smoking Advertisements Joshua Martinez DeVry University ENG-112-64585 Anti-smoking advertisements occasionally pop up throughout our society which is often showing the viewers the harmful effects of tobacco through startling images. This advertisement uses the elements of ethos, pathos, and logos in order to make people rethink about smoking. The video advertisement uses children to make a point across by showing real scenarios on the effects of smoking. It shows that the commonplace for smoking, in today’s time, is acceptable for teenagers to smoke and jump to an assumption that children are starting to try it. Once the children are introduced into this advertisement pathos is also introduced. It shows that the innocent can be tainted with smoking and brings in fear to the audience. Ethos falls into play when the children are appealing to the adults that they want a lighter to smoke. Children are viewed as innocent and when a child wants to do something that destroys that innocence, adults, try to stop it. We tend to believe people whom we respect. One of the central problems of this advertisement was the children asking the adult for a cigarette which created the audience something that is worth seeing. When the kids asked for a lighter, pathos gets involved as the adults asks the children if they are being serious and refuses to give them one. The adults then respond with various reasons why smoking cigarettes is...
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...F. Kennedy’s Inaugural Speech: A Rhetorical Analysis John F Kennedy delivered one of the finest speeches on January 20, 1961 after being sworn into office. His inauguration speech was so powerful that it captured the entire nations attention, and quotes from it are still remembered by people today. It is one of the finest speeches ever written. It provides a strong appeal to pathos, ethos and logos, and it is because of this that people who never heard the speech can quote lines from it. John Fitzgerald Kennedy was the 35th president of the United States. He graduated from Harvard, and joined the navy. He worked as a reporter before entering the political arena. He later wrote “profiles in courage” which won the Pulitzer Prize Award. Being that JFK was the youngest president to ever be in office there is no doubt that he encountered a lot of skepticism. This speech had many purposes but most importantly it gave him positive recognition. The inaugural address was written to encourage the American public to get actively involved with their country. It also ... middle of paper ... ...61 that made this speech so memorable, emotional, and meaningful. In conclusion this essay was both powerful and eloquent. Its use of expressive and figurative language makes it a memorable speech. JFK uses his speech to communicate his commitment to the American public as well as the expected changes. His use of logos, ethos, and pathos makes it an incredible piece of writing. ...
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...MCC204 Public Relations Contemporary Approaches: Assignment 1 Introduction – Public relations theories and impact on strategies Strategy helps us to identify the approaches to take in researching, planning and carrying out activities in order to obtain the best results. It also determines the most effective manner to communicate with an organization’s stakeholders. Strategies are guidelines consisting of planned actions and program components. Public relations practitioners have to analyze situations and conceptualize appropriate strategies to better the organization’s public relations position in the eyes of its stakeholders. In order to identify the appropriate strategy to use, public relations practitioners fall back on the four key theories of public relations – discourse, rhetorical, ethical and critical. These theories help in defining the public relations plan and strategy by assisting in evaluating, examining, planning and performing public relations activities such as gaining publicity, providing entertainment, disseminating information and developing national public information campaigns. Depending on the outcome the organization hopes to achieve and its current circumstances, professionals would seek to apply the most appropriate theory applicable to their situation. Rhetorical theory Rhetoric is defined as the art of effective or persuasive speaking or writing. (Online Oxford Dictionaries, 2012) Rhetorical theory, examines the various methods in which language...
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...finalRhetorical Analysis Essay English 110-133 09/14/2015 A Critique of Alexis Sacarese's “Why the #$%! Do We Curse” In Alexis Sacareses's essay, “Why the #$%! Do We Curse” she explores the reasoning behind why we curse and argues the positive attributes cursing can play in our daily lives. By adding in facts and research done by professionals, she can argue her belief in a variety of different ways. Throughout this essay, Sacarese makes a strong essay by addressing despite the controversy, cursing can help us express our emotions, improve mental health, improve communication, and add creditably to our stories. Although, she makes a strong argument, and her paper is well written she fails to add statistics, lacks in pathos appeals, and uses a lot of redundancy throughout the essay. Alexis Sacarese is successful in getting her argument across in her essay because of the structure of her paper. Sacarese begins by grabbing in the reader with a hook in the introduction. She says, “Fucking Bastard!” My eyes grew wide and my muscles tightened as I heard my dad utter these words for the first time.” Immediately we are tied in and want to continue reading what she has to say. After getting the reader's attention she sets up her essay in a way that flows well. Sacarese first addresses where cursing came from and how it originated. Giving the reader background information about the topic helps us understand whether or not cursing really is a “bad” thing. Throughout the essay, Sacarese...
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...Multimodal Analysis For the visual picture for this project, I choose to use two pictures that have numbers and stats, because my main audience for this paper is my friends or anyone who is taking Computer Science major and feel like it is really overwhelming and that he cannot do it and anyone who is taking that major and in the same does not take care of his health. Specially, that we have a hard major so we have to be seated for most of the time, which lead to a lot of problems, so I used pictures to appeal to their feelings and to show them by numbers, what will happen to them if they do not start taking care of themselves. Also in Computer Science major, we take a lot of math classes so we are used to seeing numbers all the time. I want to show them that I know what they are going through and that I am not someone who just want to get good grade on his paper for an english class and that is it. In my paper and my choose of visual for this project, I used ethos, logos and pathos. They are all used to make the audience understand the effect of exercising and understand that working out is no long just something you can do to be good looking, no it is something you must do to be healthy and prevent diseases....
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