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Etrade

In: Computers and Technology

Submitted By laceylaplant
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Etrade Financial Corporation

E-Trade or E*Trade as its more commonly known is a financial holding company started out of Palo Alto California , with the premise of online stock brokerage and banking services. E-trade offers Investors the option to buy, sell securities such as stocks, bonds, mutual funds, and exchange traded funds via electronic transfer or mobile platforms arranged through the company. As E-Trade expanded it began to offer lending options online such as savings accounts, checking accounts, money market accounts, timed deposits (CD’S), and credit lines and funding. The premise of the E-Trade brand is they want you to buy into the idea of being your online multipurpose financial guru. In essence your one stop shop for all your financial needs and wants. At the peak of the online brokerage and banking industry, E-Trade has more than 2.5 million account holders who execute their transactions almost solely over the Internet and the minority over the phone. E-Trade has expanded its online services to products such as, mutual funds, exchange traded funds, options, fixed income products and portfolio management. On the banking side E-Trade Bank offers the standard online savings, checking, money market, and certificate deposit accounts and its most attractive feature, allowing consumers to transfer funds between bank accounts and brokerage accounts in real time. On the corporate side of E-Trade offers its corporate clients online trade clearing and employee stock option plans.
History of the Company:
E-Trade was formed in 1982 by William A. Porter and Bernard Newcomb initially as the company TradePlus. In late 1991 Porter branched out to create a new company, E-Trade Securities, Inc. using capital for startup from TradePlus. The company began to offer online brokerage services via American Online and CompuServe for trading services,...

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