Premium Essay


In: Computers and Technology

Submitted By laceylaplant
Words 2233
Pages 9
Etrade Financial Corporation

E-Trade or E*Trade as its more commonly known is a financial holding company started out of Palo Alto California , with the premise of online stock brokerage and banking services. E-trade offers Investors the option to buy, sell securities such as stocks, bonds, mutual funds, and exchange traded funds via electronic transfer or mobile platforms arranged through the company. As E-Trade expanded it began to offer lending options online such as savings accounts, checking accounts, money market accounts, timed deposits (CD’S), and credit lines and funding. The premise of the E-Trade brand is they want you to buy into the idea of being your online multipurpose financial guru. In essence your one stop shop for all your financial needs and wants. At the peak of the online brokerage and banking industry, E-Trade has more than 2.5 million account holders who execute their transactions almost solely over the Internet and the minority over the phone. E-Trade has expanded its online services to products such as, mutual funds, exchange traded funds, options, fixed income products and portfolio management. On the banking side E-Trade Bank offers the standard online savings, checking, money market, and certificate deposit accounts and its most attractive feature, allowing consumers to transfer funds between bank accounts and brokerage accounts in real time. On the corporate side of E-Trade offers its corporate clients online trade clearing and employee stock option plans.
History of the Company:
E-Trade was formed in 1982 by William A. Porter and Bernard Newcomb initially as the company TradePlus. In late 1991 Porter branched out to create a new company, E-Trade Securities, Inc. using capital for startup from TradePlus. The company began to offer online brokerage services via American Online and CompuServe for trading services,...

Similar Documents

Premium Essay

Etrade Swot

...1. E-Trade Vision and Mission Statement. Develop a SWOT analyses. 2.1 Vision Statement E-Trade vision statement is “to empower self-directed investors to make informed investment decisions and take control of their financial future with anytime, anywhere access to the world’s major investment market”. This vision statement presents E-Trade as a company which is oriented to work without any borders-worldwide. Be accessible to all of its clients despite the time zones or working hours. It supports confident, ready to invest investors to take the action by providing them with information and control whenever they want to have it. 2.2 Mission Statement E-TRADE mission statement states that they work “To create long term shareholder value through superior financial performance driven by the delivery of a diversified range of innovative, customer-focused financial products and services and supported by an operating culture based on the highest levels of teamwork, efficiency and integrity” With our words, E-Trade mission statement concentrates on establishing long term relationship with investors and clients by providing them with high level services, using latest technologies to keep up with competitors, coming up with new solutions and new ideas. E-Trade is focusing also to recruit highly educated staff, who are ready to work hard to fulfil client needs, to integrate new ideas into daily actions, to be creative and coming up woth new product and service solutions...

Words: 810 - Pages: 4

Premium Essay


...FIN 5439-Capital Structure and Risk Management - Quiz 1– Nimalendran This is an individual quiz and you should submit the answers on-line by the scheduled date. You are allowed to use any resources EXCEPT help from any other person. You are allowed to use EXCEL for the calculations. There are ten questions 1. Barkley Credit Union sets a low annual percentage rate (5%) for all its credit card customers instead of basing the interest rates on the customers’ credit scores. Consequently Barkley is exposed to ______________.? a. Moral Hazard b. Screening c. Adverse Selection d. Signaling 2. Bob, an environmental economist, has struggled for a year to write a paper that will be read by 50 people at most to show that, in case he must search for a job, he has remained intellectually active. Which term best describes Bob’s activity? a. Moral Hazard b. Screening c. Adverse Selection d. Signaling 3. A three-year bond has 8.0% coupon rate and face value of $1000. If the yield to maturity on the bond is 10%, calculate the price of the bond assuming that the bond makes semi-annual coupon interest payments. (Chapter 2 & 3) a. $857.96 b. $949.24 c. $1057.54 d. $1000.00 4. Cisco will pay a dividend of $5 per share next year, and the dividends payout ratio is 50%. Dividends are expected to grow at a constant rate of 8% forever and the required rate of return on the stock is 13%....

Words: 731 - Pages: 3

Premium Essay

Review Poker Liar

...Brandon Sheppard Z23077608 Dec. 2, 2010 Inga Chira FIN 3403 2010 Liar’s Poker by Michael Lewis Being a bond trader sounds like a good idea, using someone else’s money to make money. Working on Wall Street would be cool but I don’t think I would like to live in New York plus its cold there. A Bond trader has to have a unique characteristic about them. First, they have to have Masters in Business Administration or mathematics. This would be the first qualification to the job. According the website “ehow”, being a bond trader today is different from the days when traders had a "feel for the market." Today's traders have advanced degrees, use sophisticated modeling techniques, have great drive and can multitask to provide the company and customers with efficient decision making. Getting a job is a function of your academic success, your personality and your ability to ask impressive credentials. This aspect of the job seems to be the most challenging part of the job. If I have the skills and requirement I do think I would become a bond trader on Wall Street, and will do this because we know this is how the Government injects money into the economy. The aspect of the job that I found most unbelievable was the fact is that company didn’t talk money in the hiring process. If that was me I don’t think I would have finish the hiring process . I would have told them also you can take this job and shove it up their rears you know. Another, I didn’t believe is the part when he......

Words: 989 - Pages: 4

Premium Essay

Ms Manager

...5/28/2014 Apple Ife Matrix Analysis - Research Papers - Alexpadron MOZHISH1 UPGRADE Get Access to over 1,709,571 More Essays. Upgrade Your Account Now. RESEARCH DOCUMENTS BOOK NOTES AP NOTES Home » Miscellaneous Apple Ife Matrix Analysis By alexpadron | March 2008 Add to Library (0) Download Print Report this Essay Page 1 of 1 Apple IFE Matrix Analysis It was pretty surprising to me to find that all the different groups came up with fairly similar ratings in their IFE matrix for Apple Inc. My group, management, had the second highest rating at a 2.78 and I felt that we were fairly critical of the different strengths and weaknesses for the company. The groups that pertained to a more financial aspect like finance and accounting seemed to have lower scores, which were not as far above the average for utilization of resources internally. This seems interesting because many companies use resources outside their company to assist them in correcting financial problems. Also, there were a few strengths and weaknesses that every group mentioned in their matrix and they were: Steve Jobs leaving and then returning(W), large increase in inventory(W), products are globalized(S). It was interesting to see that Steve Jobs leaving and then returning was on everyone groups list because with out him these last few years Apple Inc. would probably not be where it is at today. The only downside to this is that there seems to be this great dependency on one person......

Words: 591 - Pages: 3

Premium Essay

Case Analysis Cost of Capital at Ameritrade

...Case analysis "Cost of Capital at Ameritrade" Cost of capital refers to the maximum rate of return a company must earn from its investments, so that the market values of the company’s equity shares do not go down. The people at Ameritrade are not in agreement on the best estimate of the cost of capital. Research analyst put the cost of capital at 12%, while other members of the management estimate it to be at 9% and the CFO estimates it to be at 15%. The CEO of the company is optimistic that the rate of return is greater than the cost of investments. However, it will be difficult to continue with the project without agreeing on the estimate of the cost of capital. Determining the company’s cost of capital is essential for both capital budgeting and capital structured planning decision. Cost of capital can be classified as either implicit cost or explicit cost. Implicit cost is the rate of return associated with forgone opportunities attributed to investments on other projects. Explicit cost is the discount rate that equates to the present value the funds that the company receives from net underwriting costs. In order for the company to determine the average cost of capital, it is essential to consider the cost of each method of financing. This will be useful for the company since the profitability of the project will be judged on the basis of the cost of the sources for financing the project. This provides a composite cost of capital which is inclusive of all the......

Words: 609 - Pages: 3

Free Essay

Xom Analysis

...Our company and stock of choice is Exxon Mobil Corporation (ticker: XOM, NYSE). Exxon Mobil is a U.S. based publically traded oil and gas distributor that operates domestically as well as globally, and is one of the most well known companies within the industry. Currently, Exxon Mobil is the world’s largest publicly held oil and gas corporation, and also ranks as the second largest publicly held company across the globe, as classified by market capitalization, just behind Apple Inc. In addition to its high market capitalization, the corporation also falls within the top ten revenue-generating companies across the globe. We have chosen to scrutinize this particular industry and stock due to shared interests in the technological advancements of hydraulic fracturing, or “fracking”, and how this technology affects Exxon’s current market price and overall company growth. Given these new technologies within the industry, we will utilize various valuation models to assess Exxon Mobil’s financial records and share data in order to determine whether their current market price is an accurate representation of intrinsic value, and also to assess company outlook. We will use XOM as a potential investment vehicle, in hopes to ascertain a better understanding of the company and to best predict what’s in store for Exxon Mobil as well as the oil and gas industry. As mentioned before, “fracking” has been prominent. Hydraulic fracturing, which emerged around 2005, has given the......

Words: 2104 - Pages: 9

Premium Essay

Research Strategy of Saving Money

...Advantages of Saving Money : Personal Finance Tips Posted by Ermelo Villareal on January 25, 2009 in Blogging, Money Talk, Netrepreneur5 Comments Saving money imposes great advantages for your Personal Finance in the long run. Think about sustainable living that eco-friendly communities apply. They are trying to reduce consumption in order to save our environment for further destruction thus providing good living conditions for thenext generation. The same principle should apply to your money saving. If you reduce your unnessescary expenses today and live minimally, you will be able to save something you can use in the future. That really makes sense, right? Every penny you get to save will grow. It may not look big now but if you start saving soon enough, and practice restraint, it will certainly rise. Saving money has its own advantages, like peace of mind. You have peace of mind when you know you got something in your pocket when some health emergency arises. Saving money also provides fulfilment and security especially when paying debt and liquidity as a whole. Saving for your retirement seemed premature while you are on your mid-30 but there is such a thing called early retirement and forced retirement planning. Unforeseen reasons may come up which could lead to these things mentioned so you better come prepared for it. You also have to save for rainy days. After all, you will never know when it will happen. With the worldwide economic crisis, people lose job......

Words: 1247 - Pages: 5

Premium Essay

Uploaded Eaasy

...Principles of Marketing: Final Exam RW Your University BSA310 Principles of Marketing: Final Exam Question #1: The concentration of my marketing plan is focused on the declining sales for the company, Barnes & Noble (B&N). Barnes & Noble is in the process of renegotiating our leases and assets in attempts to cut costs. Our sales are declining and we are faced with stiff competition from Amazon, Wal-Mart, Costco, and other discount retailers. According to MSN Money, Barnes & Noble has experienced declining sales, with only 7% increases over the last three years, as compared to Amazon’s 32% (Brush, 2012). Amazon’s increased sales are driven by the introduction of the Kindle Fire and their larger inventory of digital books. The difference in price between Barnes and Noble’s Nook and Amazon’s Kindle Fire are significant, with Kindle Fire being considerably cheaper for a comparable product. Until recently, Amazon was ahead of Barnes & Noble, in offering digital downloads of movies and music. However, announced as New! on our Barnes & Noble website, we have now partnered with Netflix and Marvel to offer streaming movies and comic books. This will increase our connection to the younger generation. While our products are desired and used by all varieties and ages on the spectrum, my suggestion would be to target the college student and younger genres. When we begin to segment the public, we must begin with Generation Y. Their......

Words: 1839 - Pages: 8

Premium Essay

Expanded Comparison Matrix Paper

...Strategic Plan and Presentation STR/581 King Freeborn Uyere March 10, 2014 Suchitra Veera Week Six Executive Summary E TRADE was the first online trading company which makes them a leader in innovative business. The company was founded in 1982 and became an IPO in 1996. The headquarters is in New York City. They are a brokerage and investing company. E TRADE provides tools that help individuals achieve their long-term investing goals by cutting out the middle man and helping people save on fees they would otherwise pay to a brokerage house. However, if you want a person to invest your money on your behalf or advise you on investment options, those services are also provided. They have 30 branches to support their customer base. Vision, Mission, and People Strategies E TRADE has a great mission statement. According to Mortgage Information (2013), their mission statement is: “To create long term shareholder value through superior financial performance driven by the delivery of a diversified range of innovative, customer-focused financial products and services supported by an operating culture based on the highest customer service. E TRADE has a vision statement. According to E TRADE, the vision statement is, “Success for our customers means success for us.” The company realizes that if they empower the customer, the customer will embrace them for a long-term relationship. E TRADE manages over $66 billion dollars. Stock is......

Words: 3699 - Pages: 15

Premium Essay

Elektra Products

...Solar Energy Businesses in the Philippines Solutions) - AVGarcia Power Systems Corp. - AVODROC D MARKETING - Ace Electech Center Importer and Distributor of LED Bulbs, LED Fluorescent, Solar Panel, Solar Fan, Solar Refrigerator, Solar Cooker, Wind Generator, CCTV system, PABX Communication System, Telephones, AVR, Battery Chargers, Sine wave Inverters, Square Wave Inverters, Solar Water Pump and many more. • Business type: manufacturer, wholesale supplier, importer, distributor • Product types: LED lighting, solar street lighting, LED light bulbs, solar lighting systems, wind turbines (small), DC lighting, CCTV Systems, PABX Communication systems, AVR, Inverters, Telephones, . • Service types: engineering • Address: 555 Raon st. (G. Puyat), Sta. Cruz, Manila Philippines • Telephone: 3097535 • FAX: 7401983 • Web Site: • E-mail: Send Email to Ace Electech Center AFMI. Global Phils. Inc. • Business type: distributor • Product types: LED lighting, solar electric power systems, batteries deep cycle, uninterruptible power supplies UPS, generators diesel, air filtering and purification system components, ESD and Conductive Tiles. • Service types: consulting, design, construction, engineering, site survey and assessment services, contractor services, maintenance and repair services, testing services • Address: P3 Aurora Building Alabang Zapote Road, Muntinlupa, Philippines......

Words: 9284 - Pages: 38

Premium Essay

Spa Brand

...& Collaboration 2) STP for 8 seconds 3) 4P for 8seconds 5. Reference Why this project important There are some SPA brands in Korea which from foreign countries and intensive competition. They are growing up rapidly. The new SPA brand “8 Seconds”, (from Korea, Cheil industries) is in the introduction level, so it needs special strategies to be grown up successfully in Korea. Our team is going to analyze the fashion industry and suggest strategic ideas for “8 seconds”. Before taking up the main subject Before we analysis how to success SPA brand and when SPA industry appeared in a market, also what we should suggest to 8seconds.We visited and asked several questions about SPA industry and 8seconds to experts working in Etrade Securities, 8seconds and Seoul Design occupational training college. After visiting and meeting the experts, we learnt more than we knew and expected. We figured out what is the main strategies and weakness in the field and how to make suggestion report for 8seconds. From that interview, of course, our report is written based on the result of interview and some thesis about SPA brand...

Words: 5787 - Pages: 24

Premium Essay

Internship Report

...ANZ Vietnam Internship Report ANZ Vietnam Internship Report Internship Report Synopsis Name | Nguyen Tran Tuan Chau | ID | 03001011011003 | Program | Bachelor of International Management | University | Banking University Ho Chi Minh City | Duration | April 2nd – July 1st, 2014 | Advisor | Hoang Van Chien | Supervisor | Nguyen Huynh Phuoc An, Manager of Credit Assessment Nguyen Xuan Phuong, Assistant Manager of Credit Assessment | Type of Internship | Credit - Finance and Banking | Institution name | Australia and New Zealand Banking Group Limited (ANZ) | TABLE OF CONTENTS Acknowledgement 4 Executive Summary 5 Chapter I: Company Profile A. ANZ Global 1. Overview 6 2. Achievements 6 B. ANZ Vietnam 1. Location in Ho Chi Minh City 8 2. Local Network 9 3. Website 9 4. History Background 9 5. Key Milestones 10 6. Shareholders 11 7. Achievements 11 8. Strategy: Blueprint for Success 13 9. Products and Services 9.1. Institutional – Commercial Banking 14 a. Institutional Banking 14 b. Commercial Banking 15 9.2. Retail Banking 15 10. Customers 17 11. Organizational Chart 17 12. ANZ Share Priorities 2014 18 Chapter II: Working Diaries 1. Internship Activities 19 2. Activities and the Role of Credit Assessment to ANZ 20 3. Performance of Credit Assessment – Personal Loan 21 Chapter III: Conclusion 1. Assessment of the......

Words: 5706 - Pages: 23

Premium Essay

Banking Report

...ABSTRACT This report deals with “internet banking” Its scope, advantages and background ACKNOWLEDGEMENT First of all we owe dear Almighty Allah who gave us strength, knowledge and tenacity to undertake and successfully complete the report. For help in preparation of this report we also extend our gratitude to, Sir Khalid Jamil Ansari who was very cooperative, benevolent and relent throughout. In the absence of his guide lines which were very help full without it we won’t be able to prepare such a report which now is shaped as an ostensible report. Initially this report writing assignment was appeared as an arduous hindrance but the confidence he showed and the way he motivate us develop perk in us and we are finally able to complete this initially abstruse looking assignment. 1. INTRODUCTION Web Banking or Internet Banking is a term used to describe banking transactions that are performed via a secured Internet application.  Web Banking transactions include such things as paying bills, transferring funds, viewing account statements and paying down  loans and mortgages. Although Web Banking has been popular among young Internet-savvy people for many years, its popularity is expected to grow rapidly as Internet usage grows internationally and people discover the many advantages that it provides. provides an overview of Internet Banking.  It discusses conventional and virtual banks, e-banking services, Internet security and the cost/benefit......

Words: 6652 - Pages: 27

Premium Essay


...Activists call for closure of No. 2 nuke power plant TAIPEI--Environmental groups staged a protest yesterday to urge the government to shut down the No. 2 nuclear power plant in northern Taiwan, citing concerns about the safety of the plant. The protesters gathered outside the Legislature, calling for the government to review the operations of the 30-year-old plant in Wanli, New Taipei City. They pointed out that in a routine safety check on March 16, the state-run Taiwan Power Co. (Taipower) found that one of 120 bolts that anchor the plant's No. 1 reactor to its concrete base had broken and six others had cracked. Taipower recently applied to resume operations of the No. 1 reactor after replacing some parts and carrying out other safety checks. But the environmental groups said the cracks in the bolts indicated deterioration of the nuclear power plant's structure, operating systems, parts and components. Allowing continued operation of the aging plant would jeopardize public safety. At a recent public hearing on the matter, Tsuei Su-hsin, secretary-general of Green Citizen Action's Alliance, said the decision to resume operations was not transparent. Forecasts for slow growth in China, worries over Greece bailout take toll on markets HONG KONG--World stock markets sank Tuesday over worries about slower economic growth in China and a possible snag in the deal for Greece to get its bailout money. In early European trading, Germany's DAX was down 0.4 percent at......

Words: 7711 - Pages: 31

Premium Essay

Cost Accounting

...* CHAPTER 1: COST MANAGEMENT AND STRATEGY * QUESTIONS 1-1 Firms Using Cost Management. Here are some examples; there are many possible answers. 1. Wal-Mart: to keep costs low by streamlining restocking and sales 2. Dell: to keep costs low by improving manufacturing performance and by using target costing and other management techniques 3. Citicorp: to keep costs low by using activity analysis (see exercise1-31) to identify key operations and to find those that add little or no value 4. A local school district or public agency: to keep costs low in order to provide the best possible service given available funds 5. Procter & Gamble: to assess the profitability of its different products 6. Any other large, diversified manufacturer, like Procter & Gamble: which needs to be able to analyze the relative profitability of its different products, using cost management 7. A small machine shop: which needs cost management to determine whether it should repair or replace a machine 8. A dance studio: to analyze and choose between different compensation plans for its teachers; and to determine whether it should open a new studio 1-2 Firms not expected to be significant users of cost management information: 1. Microsoft: here the focus is on forming strategic alliances, innovation and competition; cost management is more important for other firms in the information technology business, such as Hewlett-Packard, and IBM that compete in part on......

Words: 9648 - Pages: 39