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Evaluate the Importance for the Cardboard Box Company of Strategic Analysis When Considering Expansion Into New Markets.

In: Business and Management

Submitted By andytam1992
Words 1577
Pages 7
Introduction
The vision and strategic planning of owner of the Cardboard Box Company Peter Street has been successful to turn CBC into a profitable business without prior experience with the industry. The revenue of the business surged since he was in charge about 15 years ago with the new capital he invested for the company in order to provide high quality packaging service in a competitive market. The company is also innovative with unique selling point of 24 hours delivery as well as having new model of machinery allow the company to take complex orders which makes it a high regarded firm. Although CBC has already got established network overseas with overseas clients, the firm is looking for further expansion and transforming the company on a global platform.
In order to expand globally, careful planning and strategic analysis is needed to carry out to foresee potential opportunities and risks as the implications not only may affect on a global level but also has influence on the domestic market. There are three types of global strategy to be applied in general which is international strategy, multinational strategy and global strategy which is useful to distinguish from company’s resources, capabilities and current global position.

Strategic analysis of expansion to new market
There are a few basic steps to be carried out in order to profoundly write a comprehensive strategic analysis. First thing first, a concise goal has to be set in order to help to guide the effort into the right direction. This could be set by separate portion of the firm instead of the entire company, setting goals for each departments could be more relevant and specific. Second of all is to collect the relevant information to assess the company’s strength and weaknesses in order to seek for a solution for the problem arouse for the expansion. This information could be qualitative or

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