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Evaluating Business Communication

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Evaluating Business Communication BCOM/230 July 28, 2013 LaToyia Tilley Evaluating Business Communication In this course I have been taught different types of communiqués in business situations; formal and informal based on the context of the communiqué and the intended audience. I recently participated in a team project where we were instructed to send communiqués to four audiences based on the purpose of the communiqué and the receiving audience while projecting the senders leadership style; for the following I will be evaluating the four communiqués my team submitted. In the communiqué sent to the CEO of Riordan Manufacturing, John, the accounting manager, was to advise the CEO of the financial instability of JJJ Company and recommend not moving forward with the acquisition. For this communiqué our team collectively agreed that a formal memo would be the best communication for the audience and purpose, I stand by this decision. The memo was a more formal approach as it was intended for the CEO, which showcased his leadership style more direct and to the point. The structure and layout of the memo was assembled with less of a personal feel as is seen common in e-mails or text to a coworker. The information conveyed in the memo was factual pertaining to the purpose of the memo in regard to the financial instability of JJJ Company. I do not think this memo shared too much or too little information. There was no question of ethics present in the memo as it was examining the instability of the company and it was specifically sent to the CEO. Emails were chosen as the communiqués for the other three audiences. Emails are shorter reports that, “should enable the reader to easily focus on the content as well as easily retrieve it," (Leisker & Flatley, 2008, p. 344). My team could have used letters or memos to convey their messages to the audiences; however we felt that emails were appropriate for these particular situations. The purpose of the communiqués to the marketing manager, sales manager, and accountant-peer were to update the audience on the financial review and due diligence investigation of JJJ Company and I believe these communiqués accomplished that task. There are always improvements to be made to any type of communication, even though I agree that the purpose was met I feel that the email sent to the sales manager could have been a little more informative. The staff accountant was explaining a little about the financial review to the sales manager, Mark. Mark is not accustomed to the accounting side of things, and therefore not looking at this merger from an accounting standpoint; if more detail/facts would have been included it would have shown a clearer conclusion to him. Marks’ previous employment with JJJ Company could raise ethical questions in regard to the email from the staff accountant. Not knowing if Mark still has personal connections with JJJ Company, the staff accountant, Beth would need to take that into consideration when writing the communiqué to Mark. The email that was sent to the accountant-peer was full of information; I feel that a little too much information was provided for that audience. The scenario stated that the purpose of the communiqué for the accountant-peer was to give the status of the due diligence investigation to the accounting department. If this particular communiqué was sent to the accounting department the facts and the structure of the communiqué would have been more appropriate. However, for an email between peers it could have been written with a casual tone and less importance highlighting the factual information. When writing a business communiqué many variables are taken into consideration. I believe that my team sent the most appropriate communiqués to each audience; the appropriateness based on the type, structure, and intended purpose of each communiqué.

Reference: Leisker, R., Flatley, M., & Rentz, K. (2008). Business communication (11th ed). Boston, MA: McGraw-Hill.

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