...Evaluating Communication Strategies HSM/210 02/02/2014 Mary Lou Bedient Evaluating Communication Strategies You are working as a human service worker at a local United Way agency that serves several multicultural clients. In addition to the multicultural aspect, the agency also serves children, women, the elderly, and the homeless. Your manager has asked you to decide the best communication approach for each of these clients. About the Clients In the human services profession it is becoming increasingly more important to know and understand the different cultures and their beliefs. When it comes to communicating effectively with people from different cultures, it can be of great help if you first understand the social and psychological forces that drive their verbal and non-verbal behavior. It is important to encompass skills like warmth, authenticity, empathy, permissiveness, and acceptance. Effective Strategies and Techniques Empathy refers to the ability to understand someone else’s point of view and ideas. When a client feels understood, and they think you are more understanding to their point of view, they are more likely to accept and listen to new ideas. Being genuine is the expression of true feelings. Being genuine can be of big usefulness to people in the human services industry. It is important to also be objective. Seeing things from an outside point of view can help the human services worker to be subjective. Self-awareness is the quality of knowing...
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...Check Point: Evaluating Communication Strategies HSM/210 January 17, 2014 Check Point: Evaluating Communication Strategies In order to communicate effectively with the multicultural group of women, children, the elderly and homeless, it is important to first learn how to communicate with them. To reach an understanding with each group it is essential to appreciate and understand each one of them, and to be kind and honest with them all when giving any kind of feedback or sharing experiences. It is also good to keep yourself in check to make sure you are aware of how your behavior and personality is affecting others. When you interact with each group, you should accept every person for who they are and not the current state of their life in general. Furthermore, you must show interest in helping them, while having the patience and understanding to do so (Burger & Youkeles, 2004, p. 195). One of the best strategies used for communicating with each of these clients are listening, communicating, giving honest feedback, observing their visual cues in order to gain insight, or to clarify their situations back to them to make sure you understand it by highlighting their struggles. Then summarize the situation and struggles to see what their most current, pressing needs are that you could help them take care of (Burger & Youkeles, 2004, p. 202). Moreover, in order to adapt your communication approach from one individual to the next you must be aware of...
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...Evaluating and Selecting Communication Channels MGT/521 One of the most important characteristics of successful relationships is the use of effective communication. Effective communications are characterized by achieving both the successful transfer as well as the understanding of meaning of the information being communicated to the greatest degree possible (Robbins & Judge, 2011). Understanding the functions of communication and the elements of the communication process itself will maximize the probability that messages communicated will yield the highest degree of understanding of the intended meaning by the recipients. A critical element of the communication process that influences the degree of understanding of meaning as much as the formulation of the message itself is the communication channel selected for its delivery. The focus of this paper will be on evaluating and selecting a communication channel based on the nature and complexity of the message to be delivered. The selection of communication channels and the reasons for their selections in the following essay are based off the three Communication Channel Scenarios located on the student website. Evaluating and Selecting Communication Channels Scenario 1 As the Marketing Manager for a new beverage product that has done well in the United States, I’ve been directed by the Vice President of Operations to develop a strategy within one week to enter the product into the global market...
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...Learning Team B Week Two Reflection MGT 311 Learning Team B Week Two Reflection The first two weeks of this course have had several objectives. Some of the objectives of the first week include: evaluating individual characteristics of employees, determining managerial methods based on individual employee characteristics, and analyzing the influence of individual characteristic on organizational performance. Week one focused on individual characteristics of the employee. The second week of the course has had the following objectives: determining strategies that will increase the motivation of the employees and creating a more efficient organizational communication. One of the discussions we were comfortable with revolves around efficient communication in the organization. Difficulties challenge managers to have an efficient communication system within an organization because of the unpredictable ideas and diversity commonplace today. However, although challenging to design a good communication system; if it succeeds, then the company has more chances of reaching positive employee relationships. A topic that seemed difficult to discuss, refers to determining managerial methods based on individual employee characteristics. The students suggest that managers would not find it easy to calibrate their actions based on employees’ behaviors. From the objectives that were discussed during both Weeks’ readings, we learned that in any type of business there are diverse individuals...
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...SERVICES MANAGEMENT NOTES FOR 1ST WEEK Francisco T. Africa PROMOTIONAL TOOLS: The promotional tools available to any firm are typically classified into: 1. Personal selling – direct communication with an audience through paid personnel of an organization or its agents in such a way that the audience perceives the communicator’s organization as being the source of the message; 2. Advertising - is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. 3. Sales promotion - Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability 4. Publicity - At its core, publicity is the simple act of making a suggestion to a journalist that leads to the inclusion of a company or product in a story Personal selling is differentiated from the other promotional tools in two ways: 1. Personal selling is personal communication, whereas advertising and sales promotions are non-personal. 2. In personal selling, the audience perceives the message as being delivered by the organization, whereas in publicity, even when it is in the form of personal communication, the audience typically perceives the media, not the organization, as being the source of the message. SALES MANAGEMENT PROCESS: Sales management is simply management of an organization’s...
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...about product, promotion, price and place (the four Ps) strategies that marketers must combine successfully to gain consumers attention, market share and/or to accomplish the desire marketing goal (to satisfy the consumers’ needs). All successes start with a plan and there is no exception when it comes to marketing; therefore, an organization develops a marketing plan to use as a tool during the marketing process, which involve different aspects of the four Ps. The marketing plan describes the marketing environment and market position of a business, outlines marketing objectives and strategies (such as identifying the product and the target customers, reaching customers, and retaining customers), and identifies how the company will implement and control the strategies. I understand now that creating and strategically implementing a marketing plan is crucial to the success of a business (along with a business plan first). Some start-up companies create good products and expect every consumer to buy them, but after the hype of the product is over many of these companies disappear, why? Perhaps creating and executing a well written marketing plan would help these start-ups to focus its marketing efforts on a target market, resulting in long-term consumer loyalty and business growth. Developing marketing strategies is a very important step in the process of marketing planning. In order to develop strong marketing strategies, the company selects target markets and positioning, and...
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...CPA Program The Practical Experience Guide EVE CHENG CPA SENIOR ANALYST BHP BILLITON Contents Practical experience requirement How to identify if your role is relevant Where do you fit? What skills areas do you need to demonstrate? Your mentoring relationship How to record your experience in the logbook The skills guide Personal effectiveness skills Leadership skills Business skills Technical skills 3 4 6 7 8 10 11 12 13 14 15 MICHELLE ROACH CPA 2 Practical experience requirement Did you know? Our studies show that members consistently perform better in their segments when they are enrolled in the practical experience requirement The practical experience requirement of the CPA Program gives you the opportunity to use the knowledge and skills gained in your education and apply them in your workplace. Combining your education with mentored practical experience will give you the opportunity to develop and demonstrate highly sought after technical and soft-skills that will benefit your entire career. Starting your practical experience requirement means that you are one step closer to your goal of becoming a CPA. CPA Australia recommends that you start the practical experience requirement and the professional level segments at the same time, if you are employed in a relevant role. What are the requirements? • complete a minimum of three years of relevant full-time or equivalent part-time work experience • demonstrate competence in 16 personal effectiveness...
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...competition product failure rate is also increasing. Evaluation of the strategies of new product development projects in Nepalese manufacturing industry Aims or purpose of evaluating strategies: The main purpose of evaluating different product development strategies is to successful launch of a new product into market. In order to launch product into market organization must evaluate on different strategies: Innovation: In today’s competitive market, organization must launch innovative product into market. This is the main purpose for the organization. For the product innovation inter-organizational communication is essential for commercial success of new product, which depends on information change about the market and resources availability to make accurate decisions regarding product development. Many companies have reorganized new product development responsibilities into inter functional team efforts, instead of relying solely on a R & D unit. In the hopes of strengthening the information exchange processes organizational management can also encourage the process of inter-functional communication by establishing formalized rules and procedures for communication and interaction. Profitability: Development plan for new products should frequently design around establishing a market which in the long-run will have a favorable impact on the firms' profitability. Factors influencing different strategies: Shortening product lifecycle: Rapid changing technologies and...
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...Monitoring and evaluating marketing communications is a difficult process with imprecise outcomes. Critically review this statement for both on-line and off-line campaigns, making reference to appropriate theory, the organisation and tools previously selected. Setting up objectives is vitally important. Measurable objectives enable a business to enumerate the efficiency and the effectiveness of marketing communications’ (MCs) endeavouring impact e.g. to show the effectiveness of the investment in the campaign and allows comparison of different campaigns. Monitoring and evaluating is a continuous process and can also achieve a high level of budget accountability (Ouwersloot and Duncan, 2008. pp. 475). In order to design and illustrate a measurement and evaluation plan, this assay utilizes the MCs measurement and evaluation theory and models for online and offline communication tactics by: * Pelsmacker et al (2004) * Pickton and Broderick (2005) * Ouwersloot and Duncan (2008 * Fill (2005) * Chaffey et al (2006) * Hannah (2012) This essay will point out the different benefits that measuring and evaluating provides. Furthermore, it will demonstrate the proposed monitoring tools and limitations for the three MC objectives tactics which are; 1) sponsorship, 2) digital/ social media as well as 3) TV advertising. In addition, a time/budget plan will be mulled over leading to a conclusion. Pickton and Broderick (2005) state there are five benefits that...
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...Dear students, I found this article worth reading. It tells you so much about how well you can evaluate an IMC campaign & expose the shortcomings or strengths within it. Revert back with your observation(s), & if possible try to implement this article in evaluating the reason for failure of any IMC campaign. Evaluating IMC campaigns: Today’s business world is dominated by uncertainty and challenges. On the one hand customers have become increasingly demanding and critical regarding companies and products. They expect instant gratification, innovative products, special offers and perks, while at the same time demanding ethics, responsibility, impeccable reputation and brand value. On the other hand the global economy in going through rough times, putting a lot of financial pressures on companies and shifting business focus on accountability and control. Improving marketing communications management becomes an imperative in this context. The efficiency of the marketing management process is determined by a systematic approach to planning and evaluating outcomes. Measuring the results of integrated communication campaigns, especially initiatives aimed at determining behavioral changes, raises a unique challenge to marketers. Increasing downward cost pressures have determined marketers to move their budgets away from the expensive mass media advertising and to explore new, more targeted and innovative territories. At the same time, the explosive development of media...
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...|[pic] |Syllabus | | |School of Business | | |MGT/521 Version 5 | | |Management | | | | | Course Description This course applies the tools available to University of Phoenix graduate students and the competencies of successful managers to understand the functions of business. Students develop an increased awareness of their own perceptions and values in order to manage and communicate with others more effectively. Other topics include MBA program goals, argument construction, decision making, collaboration, and academic research. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You...
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...Branding strategy is one of the most effective ways to sell a product or service. With the increased competition in the business industry an effective branding strategy makes products more popular. Branding strategy analysis includes market, customers, competitors and brand analysis. Branding strategy involves brand communications, analytical techniques and creative positioning. Evaluating the performance of the brand portfolios helps guide decisions on new products, modified products, and eliminating products (Cravens & Piercy, 2013). The methods for analyzing product portfolio performance are: Product life cycle analysis: determine the length and rate of change in the product life cycle. it identifies the current PLC stage and select the product strategy and anticipate threats and find opportunities for altering and extending the PLC Product performance analysis: determine whether each product measures up to the minimum performance criteria and looks at the strengths and weaknesses of the product compared to other products in the portfolio. Brand positioning maps: consists of relating buyer preferences to different brands and indicates possible brand repositioning options Standardized information services Research studies Branding strategy is an important component of every business. Branding strategy is the most effective way to sell a product/service and to enhance the demand for a product/service in the market. Increasing competition in business develops similar...
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...(David) Chapter 9 Strategy Review, Evaluation, and Control 1) Most strategists believe that an organization's well being depends on evaluation of the strategic-management process. Answer: TRUE Diff: 1 Page Ref: 286 Topic: The Nature of Strategy Evaluation Objective: 9.02 Explain why strategy evaluation is complex, sensitive, and yet essential for organizational success. 2) Adequate, timely feedback is important to effective strategy evaluation. Answer: TRUE Diff: 1 Page Ref: 287 Topic: The Nature of Strategy Evaluation Objective: 9.02 Explain why strategy evaluation is complex, sensitive, and yet essential for organizational success. 3) Too much emphasis on evaluating strategies may be expensive and counterproductive. Answer: TRUE Diff: 2 Page Ref: 287 Topic: The Nature of Strategy Evaluation Objective: 9.02 Explain why strategy evaluation is complex, sensitive, and yet essential for organizational success. 4) Strategy evaluation should have a long-run focus and avoid a short-run focus. Answer: FALSE Diff: 2 Page Ref: 287 Topic: The Nature of Strategy Evaluation Objective: 9.02 Explain why strategy evaluation is complex, sensitive, and yet essential for organizational success. 5) According to Richard Rumelt, consonance and consistency are mostly based on a firm's external assessment. Answer: FALSE Diff: 2 Page Ref: 288 Topic: The Nature of Strategy Evaluation Objective:...
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...Optimal Results of a Well-Prepared and Well-Delivered Performance Appraisal A well-prepared and well-delivered performance appraisal assesses the degree to which the employee’s performance meets established expectations. It recognizes good performance and identifies areas of performance that need improvement. The appraisal is intended to promote effective and on-going communication between the employee and supervisor in the pursuit of individual and organizational success. The key ingredients in a successful evaluation are: clear job standards and expectations, consistent feedback regarding the degree to which the standards and expectations are met, and meaningful discussion between the employee and the supervisor. A well-prepared and well-delivered performance appraisal addresses performance expectations and competencies. There are no surprises in the appraisal and what is included in it is known to the employee during the performance period. It is written in easy understandable terms and is supported by factual, honest and clear examples. The appraisal also covers the timeline identified and is consistent to what is observed throughout the appraisal period. Preappraisal Activities A performance appraisal needs to be an on-going process and conversation. It is more than a once-a-year activity in which the appraisal is completed. There is no real preappraisal activity except that it should be a conversation, not a monologue. Supervisors should hold check-ins, weekly, monthly...
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...Deinstitutionalization of the Mentally Ill HSM 210 Week 1 Discussion Question 1 & 2 HSM 210 Week 2 Checkpoint Researching Human Services Agencies HSM 210 Week 2 Assignment Contemporary Problems HSM 210 Week 3 Discussion Question 1 & 2 HSM 210 Week 4 Checkpoint Differentiating Between Public and Private Organizations HSM 210 Week 4 Assignment Examining Government Regulations HSM 210 Week 5 Exercise Critical Thinking Exercises HSM 210 Week 5 Discussion Question 1 & 2 HSM 210 Week 6 Assignment Prevention HSM 210 Week 6 Checkpoint Determining levels of prevention HSM 210 Week 7 Checkpoint Comparing Values HSM 210 Week 7 Discussion Question 1 & 2 HSM 210 Week 8 Assignment Characteristics and Skills HSM 210 Week 8 Checkpoint Evaluating Communication Strategies HSM 210 Week 9 Capstone DQ HSM 210 Week 9 Final Substance Abuse and the Native American Population Activity mode aims to provide quality study notes and tutorials to the students of HSM 210 COMPLETE CLASS in order to ace their studies. HSM 210 COMPLETE CLASS To purchase this visit here: http://www.activitymode.com/product/hsm-210-complete-class/ Contact us at: SUPPORT@ACTIVITYMODE.COM HSM 210 COMPLETE CLASS HSM 210 Week 1 CheckPoint Deinstitutionalization of the Mentally Ill HSM 210 Week 1 Discussion Question 1 & 2 HSM 210 Week 2 Checkpoint Researching Human Services Agencies HSM 210 Week 2 Assignment Contemporary Problems HSM 210 Week 3 Discussion Question 1 & 2 HSM 210 Week 4 Checkpoint Differentiating...
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