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Evaluating the Declining Sales of Myntra

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Submitted By deb2491
Words 4122
Pages 17
Evaluating the declining sales of Myntra

Abhishek Moitra
Ayush Mohta
Bindiya Deora
Debabrata Mukherjee
Kumar Gaurav
Niraj Jhunjhunwalla
Saswata Banerjee
Siddhant Chhaochharia

Indian Institute of Management Ranchi

TABLE OF CONTENTS
Page
1. Market Size .….……………………………………………….………………………. 4
2. Business Models …...……………………………………………………………….... 4
3. Challenges …….….…………………………………………………………………... 4
4. Mobile First …………………………………………………………………………… 6
5. Competitor Analysis a. Porters five forces analysis…………………………………………… 8 b. Swot analysis of Myntra……………………..……………………….. 9
6. Problem Statement ……….…………………………………………………………… 10
7. Method a. Participants……………………………………………………………. 11 b. Apparatus……………………………………………………………... 11 c. Design………………………………………………………………… 11 d. Procedure……………………………………………………………. 11
8. Results ……………………………………………………………………………… 13
9. Conclusion …..……………………………………………………………………... 16
10. Appendix ..………………………………………………………………………... 18
11. References …...……………………………………………………………………. 26

Abstract
Over the last decade, the Internet has changed the way people buy and sell goods and services. Online retail or e-commerce is transforming the shopping experience of customers. The sector has seen unprecedented growth especially in the last two years. The adoption of technology is enabling the e-commerce sector to be more reachable and efficient. Devices like smartphones, tablets and technologies like 3G, 4G, Wi-Fi and high speed broadband is helping to increase the number of online customers. Banks and other players in e-commerce ecosystem are providing a secured online platform to pay effortlessly via payments gateways. The homegrown players...

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Words: 5355 - Pages: 22