...Classic Airlines is the world’s fifth largest airline with a fleet of more than 375 jets serving 240 cities with 2,300 daily flights. The company currently employs more than 32,000 employees, still maintaining profits of over $10 million in the current year. Although profits are not as viable, there is a lack of customer use in the airline industry since 911. Stock prices have declined 10% because customers are not as secure with flying as they were before the 911 tragedy causing shareholders to keep Classic under scrutiny to make changes. Classics’ Classic Rewards membership has declined 19 % and a 21 % decrease in flights per remaining customer which has caused concern for Classic Airlines. (University of Phoenix, 2012) Another problem for Classic is rising costs of labor and fuel has placed limitations on how Classic competes for frequent flyers. The board of directors has mandated a 15 % across-the-board cost reduction over the next 18 months. The information in this paper will discuss a nine-step problem solving strategy to help Classic Airlines regain customer confidence and satisfaction. The main problem addressed in this paper is maintaining a viable rewards program to lure frequent flyers back to Classic Airlines. Framing the Problem Classic Airlines must first understand that most of the problems the company faces are uncontrollable. Classic needs to determine why the company has been losing rewards members. One of the first steps would be to establish a survey...
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...Comprehensive Chart Classic Study The selected classic study is non-other than the halo effect, researched by Nisbett and Wilson (1977) and from its titled article: “The halo effect: Evidence for unconscious alteration of judgements.” When an observer’s feelings or thoughts interfere with the impression of any individual, entity, or the like thereof this is best applied with the halo effect. The research, pertinent to cognitive biases, reflects the everlasting portrayals of perception, of social norm, and of the fundamental social...
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...Classic Airlines Problem-Solving Process Barbara Terry MKT/571 – Marketing April 10, 2012 Clifford M. Lavin MSIM University of Phoenix Classic Airlines Problem-Solving Process Classic Airlines, one of the largest airline carriers in the world, servicing 240 cities, and more than 2,300 flights every day is in the service industry (UOPX Classic Airlines scenario, 2012). Classic Airlines is making a profit; however, its share prices have decreased 10% in the past year alone, and its customer base is also on the decline. This year the company had a net income of 10 million, whereas the previous year they had a net income of $71 million (UOPX Classic Airlines scenario, 2012). There are numerous internal and external factors contributing to Classic Airline’s current predicament. Decreasing stock prices, rising fuel costs, and declining consumer confidence are a few of the challenges the airline is facing. Additionally, internal disagreement among upper management is causing a direct problem to the Marketing team. Air travel around the globe is steadily increasing, and many people fly because it is necessary, however; minimal research has been conducted on how stress is related to people who fly frequently (Mawhinney, 2007). Classic Airlines management must take proactive measures, and conduct some in-depth research to determine the root cause of the current dilemmas. The purpose of this...
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...Abstract This paper introduces the educational theory most useful within my setting for work, which is an elementary school special education class, the aims, goals and objectives and how this theory supports my teaching. The theory most useful to my teaching is Howard Gardner’s multiple intelligences. Howard Gardner has postulated multiple intelligences. He contends that there are different mental operations associated with intelligence, and there are many different types of intelligence. Too often our society overem¬phasizes verbal ability. Gardner outlines eight types of intelligence: (1) verbal/ linguistic, (2) logical/mathematic, (3) visual/spatial, (4) bodily/kinesthetic, (5) mu¬sical/rhythmic, (6) interpersonal, (7) intrapersonal, and (8) naturalistic (as sited in Ornstein and Hunkins, 2009, p. 129). AIM The aim of instituting multiple intelligence teaching is to encourage critical thinking skills. The importance in such an educational theory is upon learning rather than teaching. The students’ attentions and learning styles dictate the path of the curriculum being taught. This model acclimates to students, rather than expecting students to adjust to it. As with my particular classroom practices, I believe that coaching and learning through the multiple intelligences helps solve many collective school problems and elevates the learning experience for students and teachers alike. Students begin to appreciate how they are intelligent. Learning is...
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...© Academy of Management Executive. 1995 Vol. 9 No.1 AN ACADEMY CLASSIC On the folly of rewarding A, while hoping for B Steven Kerr Executive Overview This article, updated for AME, needs no introduction.1 Even today, the original article is still widely reprinted. Now part of the lexicon, it truly qualifies as an Academy of Management Classic for almost twenty years, its title has reminded executives and scholars alike-it's the reward system. stupid!" We hope you enjoy the update! Editor Whether dealing with monkeys, rats, or human beings, it is hardly controversial to state that most organisms seek information concerning what activities are rewarded, and then seek to do (or at least pretend to do) those things, often to the virtual exclusion of activities not rewarded. The extent to which this occurs of course will depend on the perceived attractiveness of the rewards offered, but neither operant nor expectancy theorists would quarrel with the essence of this notion. Nevertheless, numerous examples exist of reward systems that are fouled up in that the types of behavior rewarded are those which the rewarder is trying to discourage, while the behavior desired is not being rewarded at all. Fouled Up Systems In Politics Official goals are “purposely vague and general and do not indicate. . . the host of decisions that must be made among alternative ways of achieving official goals and the priority of multiple goals. . . ”2 They usually may be relied on to offend absolutely...
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...Developing Countries 300 Dr. Donna Robinson Sunday, February 01, 2015 Africa: Somalia Somalia has a population of about 1048,043 this evaluation was produced from the official census system taken by the Somalia government calculated in Somalia by the Nomads and refugee’s movements in reaction to famine and world clan warfare. (July 2014 World Fact Book) This region is made up of 85% Somalia, 15% non-Somalia including 30,000 Arabs and Bantu people. Somalia has generally been allocated into three regions – Somaliland, Puntland and South Central Somalia. Resulting in the collapse of the SiadBarre regime (1969-91) the country descended into civil conflict with overwhelming consequences. These results has made gross domestic products and human development between the lowest in the world .Out of 170 countries Somalia is in the middle of the five least developed countries measured by 2012 Human Development Index. The pre-eminence of accustomed Clan- based system obstruct social cohesion and inescapable traditional practices, such as polygamy and forced marriages, exclusion of women from education and employment opportunities. In which will results in some of the worst gender equal opportunity indicators in the world. (World Bank.org 2015) Effects of war and Peace have the clan categorize with major resources for political power. Anyone...
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...Review of Clinical Signs Murphy’s Sign of Cholecystitis Series Editor and Contributing Author: Frank L. Urbano, MD Contributing Author: MaryBeth Carroll, RN, BSN C holecystitis is a common condition that results from inflammatory, infectious, metabolic, neoplastic, and congenital disorders. The greatest incidence of acute cholecystitis occurs in adults 30 to 80 years of age. There is a 2 times greater incidence of gallstones in women than in men.1 Cholecystitis is characterized by a recurring mild-tomoderate, right upper quadrant and epigastric abdominal pain. Pain often radiates to the right posterior scapula and back. Nausea, vomiting, low-grade fever, and leukocytosis are often present. Symptoms are commonly associated with consumption of high-fat meals 1 or more hours prior to the onset of pain.1-4 Murphy’s sign may be a useful tool in establishing the diagnosis of cholecystitis. Confirmation of the diagnosis depends on a combination of physical findings and laboratory and imaging studies. A corollary, the sonographic Murphy’s sign, may be useful as well.1-5 SIGNS OF CHOLECYSTITIS MURPHY’S SIGN Elicitation: Palpate the right subcostal area while the patient inspires deeply Positive response: The patient feels pain upon this maneuver and may have an associated inspiratory arrest SONOGRAPHIC MURPHY’S SIGN Elicitation: Palpate the right subcostal area using an ultrasound transducer while the patient inspires deeply Positive response: The patient feels pain upon...
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... lead, zinc, iron, copper, nickel, silver, bauxite, and phosphate. At first glance, sustainability and mineral resource development appear to be in conflict. Mining depletes finite resources and in a strict sense, therefore, is inherently unsustainable. For instance, there is only a finite amount of copper in the earth’s crust, and each unit of copper extracted increases the fraction of the total copper resource base that is in use. Thus, it can be argued that if we continue to mine we will eventually exhaust the available supply of minerals. This perspective, however, ignores the dynamics of mineral supplies. In practice the non-renewable character of minerals may be less constraining than it might seem. Five factors make the benefits from mining much more sustainable than they initially appear to be. First, through the process of exploration and development, mining companies continually reinvigorate, augment, or “sustain” their reserves. Current reserves represent only a small portion of the mineral resources remaining in the earth’s crust. Exploration and development lead to the discovery and proving up of previously unknown mineral deposits and—perhaps just as important—additional reserves at existing mines and known deposits. Technological...
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...Journal of Business Studies Quarterly 2009, Vol. 1, No. 1, pp. 16-25 ISSN 2152- 1034 A Case Study on Classic Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose State University Abstract In today’s competitive arena, organizations must use all possible means to maximize growth and profitability by focusing on strategic marketing. Classic Airlines has an opportunity to alter the landscape of the airlines industry. In order to succeed, Classic Airlines must be able to correctly forecast market potential and future demand, by establishing long-term marketing objectives. Key words: Marketing, business, organizations, cross-functional teams, environmental scanning. Classic Airlines Classic Airlines is facing an organizational issue. External and internal marketing programs have not been able to satisfy the needs and wants of the stakeholders. Target customers are looking at the services offered by other airlines to satisfy their wants and needs. This has resulted in poor sales and reduced profits for the company. The marketing plan of a firm “helps the firm connect with its customers” (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an effective plan of action that will not only help attract and retain customers, but also boost sales and profits. The Situation Issue and Opportunity Identification Classic Airlines is a 25 year old company that commands a fleet of more than 375 jets that serve 240 cities with more than 2300 daily flights. The...
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...suppliers. The main ingredients such as milk powder, nuts, chocolates, sticks, tetra packs, various essences and flavors are imported from Australia, New Zealand, UAE and Dubai. Machines are imported from Denmark, Italy and Switzerland. An important note on suppliers is made here by the Sweet Snow’s Marketing Manager. According to him, local suppliers are far less reliable than foreign suppliers both in terms of quality of goods and the kind of services they provide. Foreign suppliers are more reliable, professional and devoted to commitments. Such is its faith on foreign suppliers that Sweet Snow imports all items though it is time consuming and there are costly import related formalities. Marketing intermediaries: The main function of the distribution unit of Sweet Snow is to create a sequence of effective network so that an important strategic edge over competing channels are created and ensure a continuous flow of its products to the ultimate consumers – target market. The activation of the distribution channels proceeds from their factory at Mirpur in Dhaka and ends at the retail outlets stretched all over the country with a long fleet of refrigerated vans. After production, ice cream products are stored at the central warehouse of the factory at a temperature between –30 0 degree to -350 centigrade where it is stored in a Store Keeping Unit (SKU) and from there they are distributed through three effective...
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...identifying, anticipating and satisfying customer requirement profitably. - CIM Definition. In this assignment student have attempted to learn, understand and apply marketing management theories and concept in of the most leading brand in entertainment retail: HMV Plc. Table of Content Section 1 Marketing Audit Page 3 1.1 Internal marketing Environment Page 3 1.2 External Environment Analysis Page 4 1.3 Competitive Analysis Page 6 Section 2: SMART objective Page 7 Section 3: 3.1 Segmentation Page 8 3.2 Targeting Page 9 3.3 Positioning Page 10 Section 4: 7P’s Page 11 Section 5: Control and Evaluation of Marketing Plan Page 18 Section 1 Marketing Audit HMV Group is the UK’s leading specialist retailer of filmed entertainment, games, music and portable digital technology products, with a portfolio of live entertainment venues and music festivals. (http://www.hmvgroup.com/about-us/who-we-are.aspx, 2011). The company operates through four business divisions as detailed below. (Datamonitor, 2010) 1.1 Internal marketing Environment |Strategy |Acknowledging that HMV’s core markets for packaged media are changing, HMV is rebalancing their | | |store space and range to maximise sales of high-growth digital portable technology products | | ...
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...Chapter 10 - Incentive Conflicts And Contracts CHAPTER 10 INCENTIVE CONFLICTS AND CONTRACTS CHAPTER SUMMARY This chapter provides an overview of incentive conflicts and contracting within firms. It begins by defining the firm as a focal point for a set of contracts. It then discusses the many incentive conflicts that exist between the parties that make up the firm. The role of contracts in reducing these conflicts is examined. The importance of asymmetric information in limiting the ability to solve these problems in a costless manner is stressed. Both postcontractual and precontractual information problems are examined. The role of implicit contracts and reputational concerns in reducing incentive conflicts is discussed. CHAPTER OUTLINE FIRMS Managerial Application—Enforceability of Implicit contracts INCENTIVE CONFLICTS IN FIRMS Owner-Manager Conflicts Choice of effort Perquisite taking Differential risk exposure Managerial Application—The Spectrum of Organizations Differential horizons Overinvestment Other Conflicts Managerial Application—Buyer-Supplier Conflicts Managerial Application—Experimental Evidence on Free-Rider Problems Managerial Application—Incentive Conflicts throughout the World CONTROLLING INCENTIVE PROBLEMS THROUGH CONTRACTS Costless Contracting Managerial Application—Jack Welch’s Perquisites Costly Contracting and Asymmetric Information Managerial Application—Agency Problems with Owner-Managers Postcontractual Information Problems Agency Problems...
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...The n e w e ng l a n d j o u r na l of m e dic i n e Clinical Practice Caren G. Solomon, M.D., M.P.H., Editor Urinary Tract Infections in Older Men Anthony J. Schaeffer, M.D., and Lindsay E. Nicolle, M.D. This Journal feature begins with a case vignette highlighting a common clinical problem. Evidence supporting various strategies is then presented, followed by a review of formal guidelines, when they exist. The article ends with the authors’ clinical recommendations. From the Feinberg School of Medicine, Northwestern University, Chicago (A.J.S.); and the University of Manitoba, Winnipeg, Canada (L.E.N.). Address reprint requests to Dr. Schaeffer at the Feinberg School of Medicine, Northwestern University, 303 E. Chicago Ave., Tarry Bldg. 16-703, Chicago, IL 60611, or at jschaeffer@ a northwestern.edu. N Engl J Med 2016;374:562-71. DOI: 10.1056/NEJMcp1503950 Copyright © 2016 Massachusetts Medical Society. An audio version of this article is available at NEJM.org 562 A 79-year-old community-dwelling man presents with urinary frequency, dysuria, and fever. Culture reveals extended-spectrum beta-lactamase Escherichia coli. He had a similar infection several months ago, with the same organism isolated, and he had a response to nitrofurantoin treatment. How would you further evaluate and manage this case? U The Cl inic a l Probl em rinary tract infection in men without indwelling catheters is uncommon among men younger...
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...information would involve the use of the Roy Morgan surveying data base. By conducting marketing research through the use of Asteroid and Roy Morgan resources the group was able to determine and observe formalities, and purchase and consumer behaviour of the customers. Other areas of context of the gaming console industry were analysed, one of the areas included the way Microsoft Xbox has communicated to prospective customers and current customers. In terms of marketing perspective; we will discuss the ideologies and perspective Microsoft Xbox are communicating to their customers. A situation analysis is also conducted in terms of the environment Microsoft and other gaming console company’s face. As competitors also determine the behaviour of how a corporation will behave, therefore to determine decision making in response to competitors, A SWOT analysis is conducted to identify strengths, weaknesses, opportunities and threats. Based on the following information from the context analysis, the report will discuss the analysis and interpretation of the results acquired from research methods. In determining and defining our Target Audience,...
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...45% and 49% of r e s p o n d e n t s have projected increasing their alliance participation. 4 The enthusiasm for alliances is partly driven by numbers w h i c h show, for instance, that alliances o u tp e r f or m more traditional forms of business activity by over 50%. 5 Despite the enthusiasm and despite the favourable numbers, though, the i n c i d e n c e of expensive and messy alliance failures is surprisingly high, and a reality that alliance 'players' must consider seriously. Although there are m any reasons for alliance failures, m a n y writers agree that poor selection of alliance partners is among the most i m p o r t a n t ) A poorly chosen partner can make co-operation very difficult and, in the worst case, doom an alliance from its inception, eating up i m m ens e resources in salvage activities before finally bringing it down. In contrast, a well-chosen partner allows a synergy w h i c h blossoms into outcomes far b e y o n d expectations. Despite the i m p o rt a n c e of partner selection, CEOs are not...
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