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Evaluation of Groupon Facebook Fan Page

In: Business and Management

Submitted By hjk456789
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Another Facebook fan page I would like to talk about is the fan page of Groupon Hong Kong. I think it cannot effectively act as an advertising tool and build relation with audiences and visitors.

First, the fan page cannot efficiently build awareness among target audiences. The fan page of Groupon has 7 years of development, it was set up in 2007 and already got 11,892,526 likes on its fan page. It seems that the fan page of Groupon is popular, but that’s is not the truth. After searching the website of Groupon, the likes on the fan page was gained by the $50 coupon provide by the company, which can get by liking the fan page on Facebook. However, Groupon did not make good use of these likes and audience, by taking a look of the status and posts on the fan page, nearly 99% of them have no comments left by audience, also, the posts only got 10-20 likes each, which is lesser than 0.000001% of totally followers of the page, more importantly, the likes keep decreasing from 2012. Although, the followers of the fan page are mostly between 25-34, which are the heaviest users of Groupon, but the posts and information on the fan page are not welcomed by them according to the number of likes the posts got.

Second, the content of Groupon’s fan page failed to build up a positive image among audiences and followers. Groupon is a company offering group buying service, which provide a cheaper price of different product and service, the key message of Groupon is ‘buy cheaper with a group of people’, this message totally shown in the fan page and ruin the page at the same time. Facebook is a social media, which used for brand building and image building among customers and target audiences, but now a place for only ‘hard selling’, in the fan page of Groupon, over 90% of the post are commercial poster and ad, telling about the price and product, this reduce the interaction and...

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