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Evaluation of Tourism Strategy

In: Business and Management

Submitted By antonypaiva
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Evaluation of Tourism Strategy

Objectives

Assessment of the Tourism Board

Role of Branding

The world is witnessing all the countries trying to be the same infra structurally and through the quality of life. However the objectives for a country to promote trade, tourism and investment are best achieved through difference between all the countries. Countries should shoot questions to themselves asking why other countries would come for investing and for tourism rather than going to other countries.

This self analysis will lead to making a country more attractive and recognized worldwide for tourism in the case of this assignment. Asking questions like is the transport system working fine. How effective are the roads leading to tourist destinations. How are the tourist destinations maintained. All these self analyzing questions act as the starting point in branding the nation among the tourism friendly countries in the world. This process of branding will showcase the strength and weaknesses of a country in terms of tourism. However the nation’s brand is not going to be fixed and it is going to evolve in time. Thus even if there are lot of issues to be solved in a country there is no reason to delay branding and it’s the best way possible to position the country in the world.

A nation branding is not about coming up with logos, tags and advertisements. It takes much more than that to achieve attracting the customers through recognition and by maintaining relations with other countries along with a healthy tourism industry.

Branding is something that should be done before a country spends on communication strategies, advertisement and web site building takes place. Some countries do it the other way round without creating a brand in the first place. Many countries are serious about branding itself but when it comes to the mammoth task

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