Event Launch

In: Film and Music

Submitted By viviansheldon01
Words 2528
Pages 11
Launch Event Proposal

Spending a day with Listener

Name
Student number
Professor
Unit code
Unit name
Word count

Vivian Sheldon
211536
Chanel Lucas
307
Tour & Performance management
1577

Vivian Sheldon 211536

2 of 16

Table of contents
Chapter
1. Introducing Listener
2. Concept
2.1 General description launch
2.2 Theme
2.3 Venue
2.4 Guests
3. Budget
3.1 Reasoning budget
4. Production
4.1 Technical requirements
4.2 Floorplan
4.3 Timetable
5. Personnel
6. Catering
7. Contracts
8. Strategies
9. Conclusion
10. References
11. Appendices

Page
3
3
3
3
4
4
5
6
8
8
9
9
10
10
11
11
11
12
13

Vivian Sheldon 211536

3 of 16

1. Introducing Listener
Listener started out in 2002 and consists of 3 members; Dan sings and plays bass,
Kriss is on drums and Jon works the guitar (I Am Listener, 2016).
The band aims to create a new genre, the spoken word punk rock. They write
touching poetry and give it a rough edge by adding guitar and drums.
Listener conducts themselves under a no nonsense policy, focusing entirely on the
music, with the belief all the fuss around it is superfluous. ‘We are just three normal
guys who love to make and share our music with the world, we are no different than
any of you.’ (I Am Listener, 2016)

2. Concept
2.1 General launch description
This event not only celebrates the launch of the new album but it is also the kick off
for Listeners first Australian tour! The goal of this event is to introduce the Australian
media to Listener and their new album. During the event Listener will perform tracks
from their newest album - songs not yet performed in front of any audience. Guests
will receive an exclusive opportunity to hear these new incredible songs first.

Vivian Sheldon 211536

4 of 16

2.2 Theme
Listeners new album, ‘normality of me’ coincides with their “no…...

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