Free Essay

Event Management

In: Business and Management

Submitted By vans
Words 308
Pages 2
SYNPOSIS
TOPIC FOR THE TERM PAPER: EFFECT OF MEDIA ON THE TRAVEL INDUSTRY
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INTRODUCTION A brief introduction to the topic, describing the travel industry in the past and the influence by the media on this industry in the present. The increase in profit of the travel world due to the promotion by various media. The thesis will present the topic from the aspects of advertising as well as public relations. The challenges and complications faced in this industry due to media. Presenting the arguments of various expert analysts of the travel and the media industry. Evaluation and assessment of the increase in success of this industry due the media. Comparing the india and other countries in relation to this industry.

Objectives
A. To study the importance of media in the industry of travel and tourism.
• Importance of print media
• Importance of visual media
• Importance of electronic media
B. How media has helped in the promotion of the industry
C. Change in the industry since the media started to play a role
D. New avenues created in the tourism industry due to the interference of the media
E. The long range influence created by the media on the travel n tourism industry

Sources
Internet:- websites of travel agencies.
Interviews of professional travellers and various agencies
Case study:
Incredible India : the description of the campaign , the objective, target audience, the tools used by the media , facts and figures , results, evaluvation of the campaign.
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Outline of the paper
• Cover page
• Contents
• Acknowledgement
• Objectives
• Introduction

• Body }

• }

• Case studies
• Conclusion
• Bibliography
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Reason i chose this topic was because it is a uncommon and interesting topic to research. The travel industry has lately been in buzz and is a reason for improvement in economy of the country. And media has a major role in promoting this industry towards success.
Vania scott
Bjmc 2nd sem

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