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Event Manager

In: Business and Management

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INTERNATIONAL DISTRIBUTION

SUPDELUXE
Alain VIOT
November 19th, 2015.

INTERNATIONAL DISTRIBUTION
Agenda









Introduction + Quiz
Different business models
Structure and organization decision making
Local partners selection
Partnership implementation
Opening a subsidiary
Next class : Distribution networks
+ E-commerce

INTRODUCTION
INTERNATIONAL DEVELOPMENT IS ESSENTIAL FOR
LUXURY BRANDS
BUT


WHAT ?

Case by case according to brand specificities


WHY ?

Gaining new customers and making them loyal


WHERE ?

Development strategy : Understanding local specificities


HOW ?

Different Business Models : The right choice at the right time

QUIZ
I want to launch and develop my brand and its products in one (or several) international market(s)

What is your market strategy : your decisions on your project ?

QUIZ : YOUR MARKET STRATEGY
Project Sizing : Market critical size










Brand/Product Positioning : volume estimation ?
A- Access B- High end C- Niche D- Hyperlux
Locations : Market Potential ?
A- Large Area B- National C- Local D- Destination
Customers target profile : number of customers ?
A- CSP+ B- Specific categories C- Defined Profile D- Very affluent (HNWI)
Sales Development : planification ?
A- Quick breakthrough B- Step by step C- According to results D- Long term
Resources : budget ?
A- Consequent B- Annual C- Limited D- Weak

A-B-C-D numbers ?

QUIZ : YOUR MARKET STRATEGY
Project Nature : Market added value










Competitive Brand/Product position : Innovation vs market ?
A- Traditional B- Core of the market C- Borderline D- New market
Market maturity : Penetration ?
A- Mature B- Growing C- Emerging D- Creation
Customer demand : intensity ?
A- Regular B- Developing C- Occasional D- Pending
Organization : internal or

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