...Marketing Plan for Vision Events Planning MM522 Marketing Management James Peacock May 30, 2010 Executive Summary Vision Events Planning (VEP) has the energy and know how to make events a one-of-a-kind occasion. VEP is a new company that will provide high quality event planning services to its clients, using nine years of experience. The company is located at PO Box 625, Rock Hill, North Carolina. VEP emphasizes excellent customer service for all of its events, regardless of size. The foundation of the company is Rachel Cook. Originally trained in management, Rachel brings along with her experience, knowledge and creativity to every event. Her plan is to inject new life into the event planning business, leveraging her skills to develop creative event design and decor options for her clientele. The business is a sole proprietorship, with Rachel Cook being the only employee. As growth warrants, additional event consultants and/or outside office location can be realized. Our keys to success: 1. We will service our clients' needs on time and efficiently. 2. We will maintain excellent working relationships with suppliers, 3. We will maintain a professional image in our industry and community. Mission Statement The mission of Vision Events Planning is to create lasting memories. To do this VEP will offer high quality event planning. VEP offers complete consulting services for private social events, corporate functions, non-profit events and weddings. We...
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...Management Human Capital & Entrepreneurship Business Plan GOZDESI SPECIAL EVENT PLANNING & MANAGEMENT Muhammed Furkan YILDIZ Student Number: C0176KEKE1113 Lecturers : David Hall & Rajendra Kumar Date: 18.02.2014 TABLE OF CONTENTS 1. ExecutiveSummary.....................................................................................................................3 2. BusnessDescription....................................................................................................................3 3. Vision and Mission Statement....................................................................................................4 4. Content of the Business.............................................................................................................4 5. Main Partners.............................................................................................................................5 6. Business Opportunities...............................................................................................................5 7.1. Industry Analysis..........................................................................................................................6 7.2. Location Analysis..........................................................................................................................6 7. Finance...........................................................................
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...Marketing Plan for Event Planning Kimberly M. Green DeVry University Blue Sapphire Enterprises Blue Sapphire Enterprises is a company that provides premium quality hardware/supplies and service workers for Event Planners needing high quality specialty décor and services for events in the Chicago area. Our clients are established professional Event Planners in the Chicagoland area that require linen ware, flatware, floral and theme oriented items to create specialty illusions for weddings, Holidays, conferences, and other special events requested by their clientele. We create these beautiful scenarios and provide professional servers for these events; leaving the Event Planner to focus on more esoteric details of the event; knowing our high quality and premium services will meet and exceed their expectations. There has been a noted increase in the need for Event Planners to provide these types of services throughout the Midwestern areas and in the United States. People want theme oriented venues for their specialty occasions that are tastefully crafted and customized to their event needs. Sweet Sixteen extravaganza’s, Weddings, Corporate conferences and events include a few of the clients that seek high quality venues and premium services for these events. While there are dozens of Event Planners in Chicago; as well as your basic suppliers of linen/flatware and other event oriented hardware- there are very limited numbers of specialty oriented suppliers...
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...Running Head: A SPLENDID SOIRÉE Marketing Plan 1: A Splendid Soirée: An All in One Event Experience January 24, 2013 2.0 Situation Analysis While A Splendid Soiree has experience planning social events and working with brides who don’t live in the area, it is currently a home-based company and opening a brick and mortar office will incur costs. Additionally attaining the right inventory to attract brides in the target market is essential. Also, marketing strategies will have to be synergistic and are critical to reaching A Splendid Soiree’s target audience and achieving profitability. The company plans to differentiate itself by offering in addition to the planning services with vendor expertise, an in-house retail area for wedding gowns and accessories along with a spa experience for the bride and her bridesmaids that can be before the wedding day or on the day of. Macro environment forces that need to be considered are the instable economic climate, threat of hurricanes, legal implications of required licenses and insurance and cultural diversity in South Florida. 2.1 Market Summary A Splendid Soiree caters to medium to high net worth brides, grooms and family members in South Florida (Miami-Dade, Broward and Palm Beach) in addition to those looking for Destination weddings, which enjoy the finer things in life but may still be budget conscious. The average age of brides is 29 and of grooms is 30 years old. Identifying exactly how much money the wedding...
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...research. Since this project is aimed at the investigation on event management in emerging market, the discussion of different research topics is necessary. The topic that will be covered are: the concept of Integrated Marketing Communication, Marketing Communication vehicals and objectives, event marketing as part of Marketing Communication, the organization of and critical factors in event Management institutional voids in emerging markets, and strategies for companies operating in emerging markets. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry. Event management has emerged over the past decade as a dynamic sector of the tourism and leisure industries. The number, diversity and popularity of events has also grown throughout this period. As the number of events increase, there is a growing realization about the continuing need to develop event management professionals who are able to create, organize and manage events. Although many events are successfully crewed by volunteers, increasing competition to secure major events is giving greater impetus for the need to create more fully professionalized events. CHAPTER 2: LITERATURE...
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...Party Time! Marketing Plan Final Draft P.P.E (Party Planners Express) Joseph Waldrup 8-26-13 Table of Contents 1.0 Executive Summary……………..4 | 2.0 Situation Analysis Overview……….…4-6 2.1 Market Summary…………..6-7 2.2 SWOT Analysis………….7-9 2.3 Competition………………9-10 2.4 Product (Service) Offering………..10-11 2.5 Keys to Success………………….11-12 2.6 Critical Issues…………………12 | 3.0 Marketing Strategy Overview ……..12-133.1 Mission……………………14 3.2 Marketing Objectives……………14-16 3.3 Financial Objectives………………16-17 3.4 Target Markets……………………..17-18 3.5 Positioning…………………..18-19 3.6 Pricing Strategies………………..19-20 3.7 Marketing Attack Strategies…………..20-22 3.8 Marketing Research…………………22-24 | 4.0 Controls Overview………..24 4.1 Marketing Organization…………….26-27 4.3 Contingency Planning………………..27-28 | 5.0 Conclusion………………………….28 | References…………………………….29 | 1.0 EXECUTIVE SUMMARY Party Planners Express (PPE) is a party planning company specializing in satisfying customers. PPE will offer exceptional services to children from ages 2-16. The mission of the Party Planner is to provide customers with the highest level of party planning. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. The corporate market for event planning is steady and profitable, but in the Houston area there just aren’t many that provide quality services. For some large...
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...EVENT MANAGEMENT HANDBOOK 1 Background This handbook has been developed by a team of staff from partner institutions including Varna Free University “Chernorizets Hrabar” VFU (Bulgaria), Fundacion Universidad Empresa Region De Murcia (FUERM), Spain, Klaipeda Business and Technology College (KBTC), Lithuania and Liverpool John Moores University, United Kingdom. Each has taken advice and guidance from both academic and industrial bodies in the development of such. The handbook assists with the updating and development of staff involved in the Organisation, Planning and Implementation of Events. Authors: Asta Beloviene is a Dean of Business Faculty has great experience in management of education process, communication between different levels of training and social partners. Remigijus Kinderis is a Lecturer of Tourism Administration Department, Director of the hotel “Pajuris “ in Klaipeda, author of various tourism feasibility studies and projects. Phil Williamson (FHEA, MSc Events, Cert Ed, DMS, BA) is a Senior Lecturer in Events Management. 12 years experience of delivering to undergraduate, postgraduate, industry. Phil’s practitioner experience was with leading UK commercial event organisations. Tilcho Ivanov (Prof. Dr is a Professor in Branch Economics and Management and Economic Analysis at the University of National and World Economy and Varna Free University “Chernorizets Hrabar”. He has more than 30 years of experience in different economic sectors. Carmen Anton Ortin...
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... Whether it is making a difference within your field, your community, and/or around the whole, how would you know when you are making a difference? Would it be personal a difference or making difference in your community? I am majoring in General Marketing with plans to graduate with a bachelors this upcoming May. Within the Marketing field, it is really broad with many tracks/concentrations you can choose from. I do not know exactly with what I plan on doing with this major. Wherever the life takes me, I will get to where I want to be. I would probably have detours and take the long road to get there. I am more interested in creative side within marketing, more towards Marketing/branding aspect of it. I would love to do Event Planning, and use my marketing/creative skills to use. The difference I would be making would probably be adding an extra set of creative flair. I am usually an out of the box thinker. I do not think I have much book sense but my organizational and attention to detail, not to mention my creative side is impeccable. One day I hope to do be an Event Planner, like plan events for special occasions. Whether it will be planning birthday parties, weddings or maybe one day, I will be help be a Marketing Director for the Grammys, who knows. People will be appreciative of my skills and my services. I am probably/hopefully making someone’s life easier and better whether I work for a company or open up a small business. The difference may seem small...
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... Whether it is making a difference within your field, your community, and/or around the whole, how would you know when you are making a difference? Would it be personal a difference or making difference in your community? I am majoring in General Marketing with plans to graduate with a bachelors this upcoming May. Within the Marketing field, it is really broad with many tracks/concentrations you can choose from. I do not know exactly with what I plan on doing with this major. Wherever the life takes me, I will get to where I want to be. I would probably have detours and take the long road to get there. I am more interested in creative side within marketing, more towards Marketing/branding aspect of it. I would love to do Event Planning, and use my marketing/creative skills to use. The difference I would be making would probably be adding an extra set of creative flair. I am usually an out of the box thinker. I do not think I have much book sense but my organizational and attention to detail, not to mention my creative side is impeccable. One day I hope to do be an Event Planner, like plan events for special occasions. Whether it will be planning birthday parties, weddings or maybe one day, I will be help be a Marketing Director for the Grammys, who knows. People will be appreciative of my skills and my services. I am probably/hopefully making someone’s life easier and better whether I work for a company or open up a small business. The difference may seem small...
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...Product (service) offering 4 Keys to success 5 Critical issues 5 Marketing Strategy 5 Mission 6 Marketing Objectives 6 Financial Objectives 6 Target Markets 6 Positioning Statement 6-7 strategies 7 marketing mix 8 Marketing research 9 Controls 10 Implementation 10-11 Marketing Organization 11 Contingency Planning 11 Conclusion 11-12 Bibliography 12 TLC Luxury Destination Weddings Marketing Plan 1.0 Executive Summary My luxury destination wedding company will focus on high end weddings for wealthy couples. The idea is to promote my wedding planning skills and help highlight my daughter as a photographer. I can help with every aspect of the destination wedding from announcing the engagement to closing the reception, even taking care of your pets and home while the family is away. Caterers, music, photographer, videographer, visas and passports, limo service to airport and destination hotel, airline travel, private concierge, and florist; will be all inclusive. I can do an a la carte service, whatever the couple desires. My company plans to cater to the bride with whatever her fantasy wedding maybe. My wedding planning service is based on a family run business that will treat our customers with respect, kindness, and care. I will do my utmost best to make my customers feel comfortable and welcome. I will also ensure my events are always done down to the last detail. Ensuring events are well done and customers are happy, will help build my clientele...
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...A Project Report On EVENT MANAGEMENT Submitted By: Mayur .A.Ghunkikar Roll #7920 MMS II Second Year Masters In Management Studies (IV–Semester) Oriental Institute Of Management Studies To the University of Mumbai In Partial Fulfilment Of MMS Academic Year: 2008-2009 CERTIFICATE This is to certify that, the project assigned on ‘Event Management’ has been successfully completed by Mr. Mayur .A. Ghunkikar of Oriental Institute of Management Studies, Vashi. The project is being completed as a part of the syllabus and also in partial fulfillment of the two year full time degree of Master Of Management Studies conducted by University of Mumbai. | | | | | | | | |Signature of examiner | |Prof. Rupali Mohite | | | |(Course coordinator) | | | | | | | | ...
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...Market Plan: Baby Shower Concierge Tasha Mandley Professor Cullifer Marketing 522 Keller Graduate School of Management Marketing Plan Outline 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objective 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion 1.0 Executive Summary To be completed in the Week 7 paper. 2.0 Situation Analysis Little Heartbreaker’s Baby Shower Concierge (LHBSC) will provide full-service baby shower planning with one-one-on consulting, venue setup and cleanup, gift registries, and provide discount baby shower gifts guest can purchase. Due to the rise in the event planning industry, and people having more special events, LHBSC foresees being an asset and a success in the industry. According to the Joe Goldblast, founder of International Special Events Society (ISES), and the founding director of the Event Management Program at George Washington University, “ Special event planning has grown enormously in the last two decades, and annual spending for special events worldwide is estimated at 500 billion dollars.” (Entrepreneur, 2001). LHBSC analyzed the market...
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...WeGotVegas.com 1.0 Executive Summary Welcome to the future of event planning! Las Vegas Golf, Gaming, and Amenities bring to the community of Las Vegas a breath of fresh air in the event planning niche market. By combining old fashion values, such as going the extra mile, use cutting edge software, and technology, Las Vegas Golf, Gaming, and Amenities will lead this niche market, providing quality results, every time. Las Vegas Golf, Gaming, and Amenities are equal opportunity business making its expertise and services available to help its clients plan their own events. Party Packs {complete kits for their event}; make hosting a party a snap, right down to the refreshments. Our event planning software delivers interactive event planning to a personal computer or smart phone. Through these and other affordable products and services, we aim to be the number one resource the Black Commonality for any event in Las Vegas. 1.1 Objectives [ 1 ] Las Vegas Golf, Gaming, and Amenities is a small business aimed at the Professional African-American niche and to provide Black Americans access to the Las Vegas integrated resort Casino markets. “LVGGA”knows the Vegas market. We pay attention to your details! We can leverage our Vegas experience & relationships to promote to “Black Americans” that (Las Vegas) is the best place to hold a convention or major event. Additionally, we aim to develop minority local businesses to join in their efforts, thereby directly benefitting...
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...Can the impact of one specific risk event, such as a technical risk event, create additional risks, which may or may not be technical risks? Can risk events be interrelated? The technical risks categorized in Exhibit I related with scientific research requirements and state-of-the-art advancements are a potential risk to other areas of the firm’s processes. If those risks are not adopted, Luxor’s manufactured products will not meet the marketing requirements. All risks that accompany the improvements, whether they may be “linked” to technological or developmental “breakthroughs” can determine Luxor’s outcome. 2. Does the list provided by marketing demonstrate the likelihood of a risk event or the impact of a risk event? The list prepared and provided by marketing demonstrates the potential impact Luxor will bear if they misplace their competitive edge; thus concluding a serious threat to Luxor’s growth and even survival, by way of, being required to provide outside vendors with proprietary information. 3. How does one assign probabilities to the marketing list? The marketing list of separate entities presented to management is simply a scenario analysis. In order words, no qualitative analysis was applied, the list stems from one potential risk, such as the fear of no longer being the leading technology-driven company. 4. The seven items in the list provided by engineering are all ways of mitigating certain risk events. If the company follows these suggestions...
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... consumer packaged goods. There are no magical algorithms, forecasting tools, or proprietary process solutions that offer much more than a "like as" or analog-based planning solution. The companies that do the best job in forecasting new ¡Hnáucts work the details in a methodical way, challenge underlying assumptions, and examine all available data to givei: PATRICK BOWER Mr. Bower is Senior Director of Corporate Planning & Customer Service at Combe Incorporated, producer of high-quality personal care products. He is a frequent writer and speaker on supply chain subjects, and is a self-professed "S&OP geek." Prior to Combe, he was with a consulting firm where he worked for clients such as Diageo, Bayer, Glaxo Smith Kline, Pfizer, Foster Farms, Farley's and Sather, Cabot Industries, and American Girl. His experience also includes employment at Cadbury, Kraft Foods, Unisys, and Snapple. He has been twice recognized as a "Pro to Know" by Supply atid Detnand Chain Executive magazine. He is also the recipient of the IBF 2012 award for "Excellence in Business Forecasting & Planning." His expertise includes S&OP, demand planning, inventory, network optimization, and production scheduling. Copyright ©2013 Journal of Business Forecasting 1 All Rights Reserved I Winter 2012-2013 ne of the toughest demand planning tasks is forei goods world. Why? First, we don't really have good math tg^nnelp us. It would be great if there were a forecasting algorithm that reads consurriefs'' minds...
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