...that testify to the genius of the designer while finding an immediate receptivity its patrons. Although gender has always served as an anchor to fashion, striving constantly to enhance and emphasize its dynamism, while exuding a subtle, often blatant sensual appeal, it character underwent a sea change and ushered in an era best described as one spawned by the cultural considerations of the course of history. A strong trend among women towards adopting garments popularly worn by men was evidenced. [Arnold.R.2001.Fashion, desire and anxiety: image and morality in the 20th century; London; I.B. Tauris &co.ltd; pages 116-125.] With women making a foray into work fields predominantly considered male bastions, a transformation was wrought in their mode of dress in the post World War II era, which essentially became the indicator of an epochal shift in social mores while contemporary sartorial codes began addressing the need for more comfort in popular styles of dressing. Complementing the adoption and the subsequent adaptation of menswear to suit the growing demand of the swelling numbers of their female clientele, fashion houses went into an overdrive to add the glamour quotient to something as passé and everyday as the Trouser, the Trench Coat and the Safari Suit, to lend them the style statement that the fashion industry recognized as the consuming need of the hour. By the 1980s, Yves Saint Laurent, in recognition of the mounting presence of women in those areas of work which...
Words: 1192 - Pages: 5
... SUBMITTED BY: ABHIMANYU KARNATAK BJ&MC- II A (2011-2014) AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY Title USE OF MASSCOTS IN ADVERTISING Acknowledgement I put forth my heartiest thanks to AMIT SIR for giving me this opportunity to work on such an interesting topic- use of mascots in advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir. Thanking you for your inspiration and support Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team. Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors. Objective of study There...
Words: 7496 - Pages: 30
...related to disenfranchised youth of today. The ethical theories of deontology, utilitarian and relativism will be examined to resolve how BGCA will honor their mission statement with an ethically proper solution. Background The BGCA is a 501(c) 3 (nonprofit) organization and their donations are tax deductible. The BGCA’s mission is to ‘To enable all young people, especially those who need us most, to reach their full potential as productive, caring responsible citizens.’ The BGCA has over 4000 youth affiliated clubs throughout the U.S., Native lands and military installations worldwide. The BGCA started in 1860 in Hartford, Connecticut with three women and for more than 150 years, BGCA has been helping kids grow and thrive. The moral character of the three women whom started BGCA is a great example of the virtue theory. Taking boys off the streets into their homes to provide a positive alternative is a selfless act of kindness. BGCA’s purpose is to assist with motivating, educating and encouraging at risk youths of today an avenue toward a successful tomorrow at no cost to the child. The clubs of BGCA ‘provides a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during the critical non-school hours.’ (BGCA.org Boys & Girls Teens Take on Cyber Safety during...
Words: 2676 - Pages: 11
...highlights the use of online marketing in today’s world. As social media becomes ever more prevalent and the amount of time people spend online increases online marketing becomes a greater and greater tool for marketers and brands alike. This essay will deal with the effectiveness of online marketing. Evidence will be provided on why online marketing is such an effective medium as well as how brands can maximise the efficacy of their message. In particular consumer engagement will be highlighted as a determining factor in the success of a brands online marketing activities. Engagement with online marketing As technology has developed at such a rapid rate since the turn of the century it has become more and more intertwined in the fabric of our everyday lives. Our phones have become an extension of ourselves. They contain our most precious information, calls, texts, emails, and photos. We protect them with codes, finger prints and facial recognition. We have become increasingly involved in our digital world and less involved in our physical world and marketers have recognised this. Studies have shown that a consumer’s online engagement with content increases advertising effectiveness (Calder et al., 2009). Brands are continually trying to encourage consumers to engage with their online material by commenting, liking and sharing. During the course of the study (Calder et al., 2009) identified two types of engagement, personal engagement and social interactive engagement. Personal engagement...
Words: 1323 - Pages: 6
...BRAND WELCOME TO GROUP MEMBERS ANJU NIXON PAUL LAYANA ANTONY RAMEEZ BELJOHN SEBASTIAN THOMAS HISTORY OF WATCHES 1485-Leonardo-da-vinci sketches a fuse for a clock. 1500’s-Germeny-Peter Henlein creates the first pocket watch. Early 1600’s-Forms watches became popular. 1735-watch makers began using enamel on the dials. 1820-Thomas prest registers a patent for self winding watch. 1914-Eterna introduces the first wrist watch with an alarm. 1929-First anti magnetic watch created by Tissot. 1999-Casio innovates with the first wrist watch with a built in global Positioning system. Before wrist watches become popular in the 1920’s, most watches were pocket watches, which often had covers and were carried in a pocket and attached to a watch chain or watch fob. Indian watch Industry began in the year 1961 by HMT (Hindustan machine tools ltd). INDIAN WATCH INDUSTRY @ GLANCE The first Watch model manufactured by HMT was JANATA Model. HMT was the leader in the market till TITAN Came. Indian Watch Buyers are very price sensitive. The major barrier to the entry to Indian watch market is to build a brand image and price competitively. SEGMENTATION OF WATCH INDUSTRY SEGMENTATION BASED ON PRICE OF WATCH Mass (Rs.350-600), INDUSTRY Popular (Rs.600-900), Premium (Rs.900-1500), Super-premium (Rs.1500-8000) Connoisseur segments (above Rs.8000) BASED ON USER CATEGORY SEGMENTATION (Cont…) Men’s watches Women’s watches Youth...
Words: 1811 - Pages: 8
...Executive Summary: Our company Potdar & Sons ltd. was formed more than 50 yrs ago on a revolutionary idea with the simplest mission of adding Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. Our corporate tradition is rooted in the principles of personal integrity, respect for the individual and doing what's right for the long-term. Our purpose is to provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. Launching a new product by Cadburys requires extensive research into the background of the chocolate market, market research to ensure customers get what they want, product development, designing process, launching of the product, and the overall conclusion of successfulness of the product. All of this is put into detail to ensure that the results required are produced from all this, at the same time a lot of investment is put into all this to ensure that Cadburys can expect a successful product. The need in the market is for a product that will be a substitute for the traditional on-the-go junk food, which everybody has to contend with for lack of healthy alternatives. A research has...
Words: 12000 - Pages: 48
...professionals are key actors in the process of sales leads into the purchases, then this is very likely to be personal selling (as apposed to general selling). ‘Personal selling is done face to face, this demands good interpersonal skills’1 and ‘most sales people are well educated well trained professionals who work to build and maintain long-term relationships with customers’2. The larger the company the more likely this statement will be true. It ‘is a form of marketing communication and as such is part of the firm’s communication or promotional mix’3. Therefore selling is of vital importance to the business and as such should be at the heart of all professionals work and actions. All professionals are company ambassadors. The individual professional must possess certain character traits to be effective in the sales conversion. The traits could include as Lancaster and Massingham 1993 describe: Stability,...
Words: 3048 - Pages: 13
...Introduction : Launched 30 years ago, Nespresso is a subsidiary of Nestlé and one of the world’s leader on the coffee market. The brand became famous through its coffee makers working with pods, it is also Nespresso who opened the coffee pod segment as it was the first company to launch coffee makers working with pods. Nespresso wanted to innovate by creating the “Nespresso experience”. In this case, we will analyze the company and its strategies through the SWOT. SWOT analysis Internal diagnosis STRENGTHS A high visibility internationally: Nespresso, is part of Nestlé, which is one of the worldwide leader concerning consumer goods products: the turnover represents 58 billion euros, the company employs 250 000 people in 85 countries. So, Nespresso takes benefit from the visibility and the financial power of Nestlé. It enables Nespresso to have a better access to R&D and communication skills. Being part of the Nestlé Group helped Nespresso to become the European leader in the production of espresso machines. A high focus on the clients: One of the key factor of the success of Nespresso, it is that their strategy is based on their relationship with their clients. They listen carefully to the consumer needs and demands in order to promote fidelity within their clients. Excellence and high quality products are part of their strategy. Hence, the products have some particularity in order to enhance the unique aspect of Nespresso: - Very high quality products and a large range or...
Words: 3624 - Pages: 15
...Peace Child Don Richardson Online Information For the online version of BookRags' Peace Child Premium Study Guide, including complete copyright information, please visit: http://www.bookrags.com/studyguide-peace-child/ Copyright Information ©2000-2007 BookRags, Inc. ALL RIGHTS RESERVED. The following sections of this BookRags Premium Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare & Contrast, What Do I Read Next?, For Further Study, and Sources. ©1998-2002; ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design® and Thomson Learning are trademarks used herein under license. The following sections, if they exist, are offprint from Beacham's Encyclopedia of Popular Fiction: "Social Concerns", "Thematic Overview", "Techniques", "Literary Precedents", "Key Questions", "Related Titles", "Adaptations", "Related Web Sites". © 1994-2005, by Walton Beacham. The following sections, if they exist, are offprint from Beacham's Guide to Literature for Young Adults: "About the Author", "Overview", "Setting", "Literary Qualities", "Social Sensitivity", "Topics for Discussion", "Ideas for Reports and Papers". © 1994-2005, by Walton Beacham. All other sections in...
Words: 14138 - Pages: 57
...various fields, Mallya has fastidiously endorsed Brand `Kingfisher'. His entry into aviation with the glamorous launch of Kingfisher Airlines drew a lot of its brand equity from Mallya himself. Media reports often analyze how Mallya promotes the `Kingfisher' brand by associating it with lifestyle events like horse-racing, Formula 1 racing and prestigious launches. Reflecting on how he contributes enormously to it through his own flamboyant lifestyle, it is pertinent to probe into the prospects of Kingfisher's brand extension. The Kingfisher brand has come to epitomize a lifestyle that encompasses some of the finest things in life and is today synonymous with delivering a premium experience. - Vijay Mallya Brand Kingfisher I am the brand ambassador; I am the `King of Good Times',said Mallya, the brainchild of Kingfisher brand launched in the year 1980. Reports say that Mallya, while working in Kolkata (Indian city in the eastern state of West Bengal), felt that none of the existing beer brands Black Label, Kalyani, etc., were stimulating. Mallya, wanting to create a vibrant brand, went back to Bangalore (Mallya's hometown), rummaged through archives and stumbled upon an old label with a picture of Kingfisher on it. That manifested the birth of the...
Words: 15168 - Pages: 61
...UNIT I INTRODUCTION ------------------------------------------------- Understanding Brand - What is a Brand? Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization, good or service, differentiating it from others in marketplace. Brand carries an assurance about the characteristics that make the product or service unique. A strong brand is a means of making people aware of what the company represents and what its offerings are.To a consumer, brand means and signifies: * Source of product * Delegating responsibility to the manufacturer of product * Lower risk * Less search cost * Quality symbol * Deal or pact with the product manufacturer * Symbolic device | | Brands simplify consumers purchase decision. Over a period of time, consumers discover the brands which satisfy their need. If the consumers recognize a particular brand and have knowledge about it, they make quick purchase decision and save lot of time. Also, they save search costs for product. Consumers remain committed and loyal to a brand as long as they believe...
Words: 34880 - Pages: 140
...be handling her current duties as Hollywood’s finest model of well-adjusted millennial female stardom but doing so with charm. Everdeen and Lawrence: golden girls both. Personified in Lawrence’s lithe movements and cool, focused gaze, Katniss is a brave, resourceful and independent-minded fighter; but she is also a troubled and vulnerably guilt-ridden human being. Nina Jacobson, the producer of the Hunger Games film franchise, puts it this way: “She is a singular heroine in that the burden of survival weighs on her. She has a ton of survivor’s guilt. And she keeps surviving.” Girl on fire It is strange that behaving like a well-adjusted and responsible young woman counts as movie-star news – or that the popularity of a female lead character who is strong and feminine, brave even when scared, compassionate even when imperfect, and respectful even when breaking with tradition counts as feminist heroism. But it does. There is a reason we delight equally in seeing Katniss dressed up (those pretty gowns!) and dressed down (that...
Words: 16355 - Pages: 66
...AN INTRODUCTION TO INTERNATIONAL LAW "The case against historical objectivity is like the case against international law, that it does not exist" (Sir Isaiah Berlin) International law exists, although it is true it suffers from serious problems relating to foundational concepts of justice and reciprocity and is the subject of unfortunate neglect by scholars. The ALE (American Law Institute) defines international law as "law that deals with the conduct of states and of international organizations and with their relations inter se [among themselves], as well as some of their relations with persons, whether natural or juridical" (Buergenthal & Murphy 2002). More elegant definitions can be found, such as the common one where it can be described as "law that deals with the relationships between states, or between persons or entities in different states." Even simpler definitions can be found reducing it to "laws governing relations between nations." There's an unfortunate tendency for the simplest of definitions to focus only on nation-states, as if nation-state relationships were the only thing that mattered, but the fact is that any entity (even a corporation or a person) which possesses "international personality" is subject to international law. This is important because without including international organizations or personalities, there would be no basis for international trade law, international humanitarian law, or international human rights law. If one's purpose...
Words: 11901 - Pages: 48
...represented is specifically the author’s, and not a fictional narrator’s, the story is autobiographical and may be nonfictional (see Common Literary Forms and Genres below). Third-person narration: The narrator remains outside the story and describes the characters in the story using proper names and the third-person pronouns “he,” “she,” “it,” and “they.” • Omniscient narration: The narrator knows all of the actions, feelings, and motivations of all of the characters. For example, the narrator of Leo Tolstoy’s Anna Karenina seems to know everything about all the characters and events in the story. • Limited omniscient narration: The narrator knows the actions, feelings, and motivations of only one or a handful of characters. For example, the narrator of Lewis Carroll’s Alice’s Adventures in Wonderland has full knowledge of only Alice. • Free indirect discourse: The narrator conveys a character’s inner thoughts while staying in the third person. Gustave Flaubert pioneered this style in Madame Bovary, as in this passage: “Sometimes she thought that these were after all the best days of her life, the honeymoon, so-called.” Objective narration: A style in which the narrator reports neutrally on the outward behavior of the characters but offers no interpretation of their actions or their inner states....
Words: 12257 - Pages: 50
...variety of forms and trends which appeared during the century. The object of the project is British literature. The aim of the project is to consider the peculiarities and distinct features of the British literature of the 20th century. In order to gain the project’s aim, during its implementation the following practical issues were studied: - the most distinguished writers of the period; - their contribution to development of the British literature; - key topics. The project’s aim and issues considered predetermined the choice of methods of research. During the project’s implementation the following methods were used: critical survey of the sources on the issue considered, as well as comparison and analysis. Theoretical value of the project is constituted by the analysis of the peculiarities and distinct features of the British literature of the 20th century. Practical value of the project is predetermined by the possibility to use it in practice in courses of world and British history and literature. The project’s aim and issues considered determined the structure of the project, which consists of an introduction, several paragraphs, conclusion and references. The introduction contains urgency, aim and issues of the project. The paragraphs unveil key periods in development...
Words: 9384 - Pages: 38
