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Evidence Based Management and Psychological Contracts: the Success of Apple

In: Business and Management

Submitted By rivermistranch
Words 6213
Pages 25
Evidence Based Management and Psychological Contracts: The Success of Apple.
Aaron Wood
Ottawa University

* Introduction
For decades, the application of organizational behavior theories to business management has been an ongoing process of discovery and innovative thinking. Concepts like evidence based management (McShane, 2013) and psychological contracts (Braekkan & Tunheim, 2013) are being employed in some of the world’s leading corporations. For the purpose of this paper, the synthesis of material into conceptual application will be applied to a single corporate entity. By choosing a company with global interests who continues to espouse very personal, individual based value perspectives, Apple is a good representational fit. This paper will highlight not only how Apple in some cases is using these concepts successfully in the market place, but also ways in which their former CEO failed miserably in utilization of these concepts while achieving enormous corporate success. This paper will also look to Apple’s future and how study of these theories along with others may be further developed.
Multiple references from a wide array of media sources and fields of study have been researched to show the breadth of Apple’s stakeholder and business positioning strategies from the earliest days up to resources compiled as late as November 2013. As the development of information threads lead to fields like manufacturing, education, supply chains, demography, and even social-psychology; some of the sources revealed information that indicated trending not anticipated at the beginning of the process. Apple is such a global power, certain media outlets and even some academic sources have been overly salacious (Kar, 2010) in their praise or criticism of the Apple business model (Kamm, 1991). This is possibly representative of the former CEO’s personality...

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