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Evolution of Innovation in the Field of Video Games

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Evolution of Innovation in the Field of Video Games
Zachary Speltz
Grand Canyon University: LDR 640
October 12, 2015

Evolution of Innovation in the Field of Video Games The evolution of the video game industry has made it very competitive in terms of having the latest and greatest technology to produce revenue. There are three major companies that are constantly competing for the results which allows for better innovated products. The consumer can see the evolution of in their video game products as well as seeing the Nintendo’s strategic plan of overcoming their competitor’s products, ways of staying number one by making the Wii system, and establish a certain standard for leadership to possess. The evolution of the video game industry in term of competition and technology for Nintendo can be traced back to Japan, where the founder of Nintendo started to make strides in technology in the 1990s (Farhoomand, 2009). Yamauchi, the president of the company, launched a video game system called the Super NES that competed in American against their rival Sony PlayStation. The Super NES’ system used a chip bate technology that allowed for easier access to create video games which permitted software programmers and consumer to benefit tremendously from it because of the amount video game copies it sold in 1985 (Farhoomand, 2009). Nintendo did not want to do with the cheaper software of Sony because it did not allow for more storage and could be easier broken by a consumer which left parents less likely to buy their products. Also Nintendo was very on point for having brand names that allowed consumers to know their favorite characters regardless of the particular game. Such allowed for Nintendo to brand themselves as the only creators of Super Mario Brothers and Zelda’s quest of finding Link type of video games. Lastly, from the early success of Nintendo they

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